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| 研究生： |
閻基劼 Yen, Richard |
|---|---|
| 論文名稱： |
對外國人在台旅遊住宿服務企劃書 Formosa Travel & Housing Service Business Plan |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2015 |
| 畢業學年度： | 103 |
| 語文別： | 英文 |
| 論文頁數： | 39 |
| 中文關鍵詞： | 在台旅遊 、住宿服務 、企劃書 |
| 外文關鍵詞： | Formosa Travel, Housing Service, Business Plan |
| 相關次數： | 點閱：159 下載：0 |
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Taiwan has gained its recognition from the world and has become a popular tourism destination in recent years. From 2010 to 2014, the total number of inbound visitors has increased from 5.56 million to 9.91 million in Taiwan; indicating a 78% growth in five years. However, there is not enough service tailored to serve non-Chinese speaking visitors.
Formosa Travel & Housing Service aims to help foreign visitors and residents in Taiwan by providing high quality tour and housing services in both English and Japanese languages. Formosa Travel & Housing business plan has proved its feasibility by detailed analysis of tourism and foreign student markets in Taiwan, followed by discreet estimations of potential clientele market size and financial forecasts.
1. Executive Summary 1
2. General Company Description 3
2.1. Mission Statement 3
2.2. Company Goals and Objectives 3
2.3. Business Philosophy 3
2.4. Strengths and Competences 3
3. Products and Services 5
3.1. Taiwan Tour Service 5
3.2. Tour Service Operation Flow 7
3.3. Taiwan Housing Service 8
3.4. Housing Service Operation Flow 10
4. Market Analysis 11
4.1. General Market Analysis 11
4.2. Tour Market Analysis 11
4.2.1. Taiwan Tourism Market 11
4.2.2. Total Number of Inbound Visitors in Taiwan 13
4.2.3. Total Revenue from Inbound Visitors in Taiwan 14
4.2.4. Visitors in Taiwan by Regions/Countries 15
4.2.5. Tour Service Target Market Size 16
4.2.6. Tour Service Target Market Size Five-Year Forecast 17
4.3. Housing Service Market Analysis 18
4.3.1. Target Foreign White-Collar Worker Market in Taiwan 19
4.3.2. Foreign Students in Taiwan 20
4.3.3. Housing Service for Target Foreign Student Market 20
5. Marketing Strategy and Sales Forecast 22
5.1. Competitor Analysis 22
5.1.1. Tour Service Competitor Analysis 22
5.1.2. Housing Service Competitor Analysis 22
5.2. SWOT Analysis 23
5.3. Product 23
5.4. Place 24
5.5. Price 24
5.6. Promotion 25
5.7. Sales Forecast 28
5.7.1. Tour Service Sales Forecast 28
5.7.2. Housing Service Sales Forecast 30
6. Operational Plan 32
7. Management Summary 33
7.1. Organization Structure 33
7.2. Management Team 33
8. Financial Plan 34
8.1. Cost of Service and Operating Expense 34
8.2. Twelve-Month Profit and Loss Projection 35
8.3. Five-Year Profit Projection 36
8.3.1. Five-Year Profit Projection (Worst Case) 36
8.3.2. Five-Year Profit Projection (Best Guess) 37
8.3.3. Five-Year Profit Projection (Optimistic) 38
9. Reference 39
Tourism Bureau, Republic of China (http://admin.taiwan.net.tw/)
Foundation for International Cooperation in Higher Education of Taiwan (http://www.fichet.org.tw/)
Department of International and Cross-Strait Education, Taiwan (https://ois.moe.gov.tw/fs/html/Statistics.html)
Executive Yuan, Republic of China (http://www.ey.gov.tw/state/Default.aspx)
Wikipedia (http://www.moi.gov.tw/stat/news_content.aspx?sn=8093)
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