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研究生： 楊金金
Yu, Kim Veronica
論文名稱： FlyDeal: 活動通訊會員紅利APP
FlyDeal: Mobile Loyalty App
指導教授： 何小台
Ho, Chester
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2012
畢業學年度： 100
語文別： 英文
論文頁數： 52
中文關鍵詞： FlyDeal: 活動通訊會員紅利APP 、會員紅利 、活動通訊 、APP 、FlyDeal
外文關鍵詞： FlyDeal: Mobile Loyalty App, Mobile Loyalty App, FlyDeal
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    • The FlyDeal Mobile Loyalty App business plan communicates the business model to the readers, as well as provides relevant information on FlyDeal’s services, markets, start-up costs, capital investment, and financial forecasts.

    The FlyDeal Mobile Loyalty App is a complete loyalty marketing solution that allows consumers to download the FlyDeal app via the Apple App Store or via the Android Market. The FlyDeal app will enable them to consolidate all their loyalty and membership reward cards into one application that is accessible via their smartphones. They can then earn points to claim rewards from merchants who have subscribed to the service, at their convenience. For merchants who have subscribed to the service, the FlyDeal Online Platform will enable them to create and manage their loyalty programs online, and get real-time analytics at a low cost.

    The business will require a capital investment of 150,000 USD, where 60% will be funded by the founder, and 40% will be funded by investors. FlyDeal will have a projected gross revenue of 7,184,825 USD and a net income of 4,126,607 USD and payback within the first quarter of Year 3. FlyDeal’s exit strategy is in a form of acquisition either by local or international companies.

    1. Introduction ……………………………………………………………………….. 1
    1.1. Core Business Idea ………………………………………………………….. 1
    1.2. Present Solutions ……………………………………………………………. 1
    1.3. The FlyDeal Soltion …………………………………………………………. 2
    1.4. The Company ……………………………………………………………….. 3
    2. The Product/Service Offering …………………………………………………….. 3
    2.1. The Product and Service Description ……………………………………….. 3
    2.2. The Product and Service Features for the Consumers ………………………. 4
    2.3. The Product and Service Features for the Merchants ……………………….. 6
    2.4. Future Growth ……………………………………………………………….. 8
    3. The Business Model ……………………………………………………………….. 9
    4. Market Examination ……………………………………………………………… 13
    4.1. Economic Outlook …………………………………………………………... 13
    4.2. Technical Environment ……………………………………………………… 15
    4.3. Industry Analysis ……………………………………………………………. 16
    4.4. Competitive Environment …………………………………………………… 18
    4.5. Customer Profile …………………………………………………………….. 20
    4.5.1. Consumers …………………………………………………………… 20
    4.5.2. Merchants ……………………………………………………………. 21
    4.6. Market Research …………………………………………………………….. 22
    4.7. SWOT Analysis ……………………………………………………………... 27
    5. Strategy and Implementation …………………………………………………….. 27
    5.1. Product Development ……………………………………………………….. 27
    5.2. Principal Tactics …………………………………………………………….. 30
    5.3. Marketing Strategy ………………………………………………………….. 32
    6. Sales Forecast ……………………………………………………………………… 36
    7. Management ……………………………………………………………………….. 38
    7.1. Organizational Structure …………………………………………………….. 38
    7.2. Management Team ………………………………………………………….. 39
    7.3. Personnel Plan ………………………………………………………………. 39
    8. Financial Forecast …………………………………………………………………. 42
    8.1. Exit Strategy ………………………………………………………………… 48
    References
    Appendices 49
    50

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    Capizzi, M. (2012), Loyalty Trends for the 21st Century. Colloquy Group. Retrieved from
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