參考書目
中文部分
A .書籍
1:何育仁編譯，商展行銷致勝術(台北:書泉出版社，民國77年出版)。
2:何雍慶及周逸衡合譯，行銷管理:分析，規劃與控制(台北:華泰書局，民國七十四年第五版)。
Philip Kotler ( Marketing Management:Anaiysis,
Planning, Impienentation and Control :1934),
3:陳定國與黃俊英合編，企業研究種用技術大全，(台北;大世紀出版公司，民國六十八年一版)。
4:黃俊英，多變量分析(台北:中國經濟企業研究所，民國七十七年二月，第三版)。
5:黃俊英，行銷研究:管理與技術，(台北:華泰書局，民國七十六一月，第三版)。
6:張金仲著，拓展外銷實務(台北:商略印書館，民團67年初版)。
B.論文
1:王克隆，臺灣省菸酒公賣局組織體制之研究----組織效能衡量之實例分析(台北:政治大學企業管理研究所碩士論文，民國69年6月)。
2:李志華，臺灣企業評估方式之研究(台北:政治大學企業管理研究所碩士論文，民國71年6月)。
3:姚文珍，企業分權化組織與績效衡量之研究(台北:政治大學企業管理研究所碩士論文，民國67年6月)。
4:陳明瑋，企業環境、策略、結構對其組織效能關係之研究(台北:政治大學企業管理研究所博士論文，民國70年元月)。
5:陳宏煜，青年商店之經營績效與連鎖經營之研究(台北:政治大學企業管理研究所碩士論文，民國70年6月)。
C.期刊
1:陳明瑋，『組織效能研究途徑及其街量』中國行政，29期(台北:政治大學公共行政及企業管理中心印行，民國68年5月)，頁48。
2:彭蕙仙，”參加商展有備無患，”突破雜誌，五十七期，頁220。
英文部份
1:Amitai Etzioni, "Two Approaches to Organizational Analysi s : A Cri t i que and A Suggestion"Administrative Science Quarterly.Vol.5,(1960),pp.257~278。
2:Antony Robert N. ,Planning and Control System:A Framework for analyssis, (Boston:Harvard University,Graduater School of Business Administration, 1965 )。
3:Barovick Richard,"Exporters Fit Trade Fairs into Larger Marketing Strategy,"Business America Dec.10,1984,pp.3~5。
4:Banting,Peter M.and David L.Blankgorn(1974),"The Role of Industrial Trade Shors ,"Ind
ustrial Maarketing Management,5(October) ,pp.235---- 295。
5:Bonoma,Thomas V. (1933), "Get More Out of Your Trade Shows,"Harvard Business Review,61(January--February) ,pp.75~83。
6:Bellizzi,Joseph A.and Delilah J.Lipps(l984),"Managerial Guidelines for Trade Show Effectiveness,"Industrrial Marketing Management,13(February),pp.49~52。
7:Bello,Daniel C. and Hiram C. Barksdale Jr."Exportingat Industrial Trade Shows, "Industria1 Marketing Management 15,pp.197~206。
8:Barry Sissking , "Evaluating Your Trade Show Resultss,"Business-to-Business Marketing(June 26.1989);p.16。
9:Cavanaugh,Suzette(1976'I,"Setting Objectives and Evaluating the Effectiveness of Trade Show Exhibits."Journal of Marketing,40 (Oct.),pp.100~103。
10:Cameron Kim, "Measuring Organizational Effectivenessin Institute of Higher Education, "Administrative Science Quaterly.Vol.23, (Deccember 1978),pp.604~634。
11:Daniel Katz and Robort L. Kahn,The Social Psychology of Organization.2nd ed ., (New York:John Wiley & Sons, Inc., 1978)。
12:Dickinson,John R. and A.J.Faria(198S), "Firms with Large Market Shares, Product Lines Trade Shows Highly,"Marketing News(May 10),p.14。
13:Epbraim Yuchtman and Stanley E. Seashore,"A Sustem Resource Approach to Organizational Effectiveness,"American Sociological Review Vo1.32(1967),pp.891~ 903。
14:Gregory G.Dess and Richard B.Robinson,Jr. Measuring Organizational Performance In the Absence of Objective Measures:The Casss of the PricatelY--held Firm and Conglomerate Business Unit, "Strategic Management Journal,Vol.5, (1984),P.265。
15:Hall Richard H. ,Organizaitons:Structure and Process, (New J ersey:Prentice-Hall,1977)。
16:Hatch Michael J. (1981), "How to Improve Sales Success at Trade Shows, "New Canaan,CT:Trade Show Bureu。
17:Joseph A. Bellizzi,Delilah J. Lipps, "Managerial Guideiines for Trade Show Effectiveness,"Industrial Marketing Managemeent 13 (1984);p.50。
18:Jonathan M. Cox,Robert S. Ciok and Ian K. Sequeira"Trade Show Trends:Up-and Down Year Ends on an Upswing, "Business Marketing(June 1986),p.144。
19:J.D. Ford and D.A.SSchellenberg;"conceptual Issuesof Linkage in the Assessment of Organizational Performance,"Academy fo Management Review(January,1982)pp.49~58。
20:J.Gibson,J.M. Irancevich,and J.H.Donnelly,Jr. Organizarions:Behavior,Structure,process,rev.ed., (Dallas,Texas:Businesss Publication, Inc.1976)。
21:J.W. Lorsch and P.R. Lawance,Studies in Organization Design, (Homewood, Ill. :The Dorsey Press and RichardD.Irwin,1970)。
22:John P.campell,"On the Nature or Organization Effectiveness, "in Paul S.Good-Han,J.M.Penning ss et al. (eds.)New Perspectives on Organizati on Effectiveness. (San Francisco:Jossey Bass .,1977。
23:J.A.Mahony & W.weitzel. "Managerial Models of Organizational Effectiveness. "Adminisftrative Science Quarterly,Vol.14. (Sep.1969)pp.357~365。
24:Kerin Roger A. & Cron William L." Assessing Trade Show Functions and Performance:An Exploratory Study,"Journal of Marketing Vol.51(July 1987),pp.87~94。
25:Leand M. Wooten, "The Mixed Blessing of Continency Management,"Academy of t1anagement Review, (July,1977)pp.433~434。
26:Li1ien,Gary L.."A Descriptive Model of the Trade Show Budgeting Decision Process,"
Indusstrial Marketing Management,Vol. 12(February 1983),pp.25~29。
27:Lilien,Gary L."A Descriptive Model of the Trade-Show Budgeting Decision Process,"Industrial Marketing Management 12(1983) ,pp.25~29。
28:M.Browning John and J.Adams Ronald"Trade Shows:An Effective Promotional Tool for the Small Industrial Business, " Journal of Small Business Management (Oct .1988),pp. 32~33。
29:Moriatory,Rowlaand T. ,Jr.and Robert E. Spekman(1984),"An Empirical Investigation of the Information Sources Used During the Industrial Buying Process, "Journal of Marketing Research,2(May) ,PP.137-147。
30:Michael R.Czinkota and Ilkka A.Ronkainen, International Marketing,1988 by the Dryden Press ss,U.S.A.。
31:Me1anie Rich,"Regina1 Shows Give Small Mardeteres an Even Break, "Marketing News(May 10,1985),p.l5。
32:Moriarty,Rowland T. ,Jr.and Robert E.Spekman(1984),"An Empirical Investigation of the Information Sources Used During the Industrial buying Proc e ss,"Journal of l1arketing Research,21(May),pp.137~147。。
33:Michael Ke e l e y," A So c ial-Jus t ice a pproach to Organization Evaluation, "Administrative Science Quarteriy,Vo1.23, (June,1978),pp.276~280。
34:P.Green and D. Tul l,Research for Marketing Decision,4th ed. ( Englewood CIiffs,N.J. :Prentice--Hall 1978 ) ,p.477。
35:Richard M. Steers, "Porblem In the Measurernent of organizational Effectiveneess," Adminis trative Science Ouarterly,Vol.20(December,1975),pp.549~550。
36:Rich,Helanie,"Reginal Shows Give Smail Harrdeters an Even Break,"Marketing News(May 10,1985),p.15)。
37:R.L.Thorndike.Personnel Selection:Test and Heasurement Technique, (New York:John Wiley and Sonss, Inc.,1949 )。
38:Steer Richard M ., Organizational Effectiveness:A Behavioral View,(California:Goodyear publishing company, Inc.,1977)。
39:Small Business Report(1985), "Trade Shows:Analternative Method of Selling,"10(January)。1984) ,"AnEmpirical Investigation of the Information SourcesUsed During the Industrial Buying Process, "Journal of Marketing Research,
40:Strang,Roger A, (1976), "sales Promation--Fast Growth,Faulty Management, "Harvard Business Review,54(July--August),pp.115~124。
41:Stanley E. Seashore, "Criteria of Organizational Effectiveness, "Hichigan Business Review,(July 1965) ,pp.26~30。
42:Thomas V. Bonoma, "Get Hore out of Your Trade Shows,"Hauvard Business Review(January--February 1983) :p.75。
43:W.Jackson Donald,Jr. and Janet E.Keith Richard K.Burdick"The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situation,"Jounal of Advertising Volume 16 No.14(1987),p.28。