簡易檢索 / 詳目顯示
| 研究生： |
周君霞 Chou, Vivian |
|---|---|
| 論文名稱： |
代理及在台灣地區銷售波蘭品牌保養品之營運企劃書 Business plan for gaining the distribution rights and launching of a poland branded cosmetics in Taiwan |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2009 |
| 畢業學年度： | 97 |
| 語文別： | 英文 |
| 論文頁數： | 46 |
| 中文關鍵詞： | 波蘭品牌保養品 |
| 相關次數： | 點閱：368 下載：0 |
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代理及在台灣地區銷售波蘭品牌保養品之營運企劃書
Business Plan for Gaining the Distribution Rights and Launching of a Poland Branded Cosmetics in Taiwan
By Vivian Chou
This paper presents an overview of a newly start up business project on how to be successful and profitable. The business plan begins with a brief summary of the project following with a market analyse and financial projection. This business also states out the current market status and a detailed description of the products and services, following by the sales and marketing strategies, risk analyse and concludes with management team financial summary. With this plan, we hope to start a business that could bring love and hope, besides profitability to the market by helping people in maintaining a healthy skin.
1.
Executive Summary…………………………………………………….
1
1.1 Objectives…………………………………………………………………………
1.2 Mission……………………………………………………………………………
1.3 Background of vendor: Oceanic Cosmetics Company……………………………
1.4 Keys to Success…………………………………………………………………...
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2.
Company Summary……………………………………………………
4
2.1 Company Ownership……………………………………………………………...
2.2 Start-up Summary…………………………………………………………………
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3.
Products and Services…………………………………………………..
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3.1 Product and Service Description………………………………………………….
3.2 Product Line and its Features……………………………………………………..
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4.
Market Analysis Summary……………………………………………..
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4.1 Target Markets…………………………………………………………………….
4.2 Market Segment………………………………………………………………...
4.3 Industry Analysis………………………………………………………………….
4.3.1 Industry Participants………………………………………………………...
4.3.2 Main Competition…………………………………………………………...
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5.
Implementation Summary…………………………………………...
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5.1 Marketing Strategy………..………………………………………………………
5.1.1 Product Positioning……………………………………………………….
5.1.2 Pricing Strategy…………………………………………………………...
5.1.3 Promotion Strategy………………………………………………………….
5.1.4 Distribution Channels……………………………………………………….
5.2 Sales Strategy…………………………………………………………………...
5.2.1 Sales Forecast……………………………………………………………….
5.3 Milestones………………………………………………………………………
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6.
Potential Risks…………………………………………………………..
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7.
Management Summary………………………………………………
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7.1 Organizational Structure………………………………………………..................
7.2 Personnel Plan…………………………………………………………………..
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8.
Financial Plan…………………………………………………………...
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8.1 Break-even Analysis………………………………………………………………
8.2 Projected Profit and Loss……………………………………………………….
8.3 Projected Cash Flow………………………………………………………………
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9.
Conclusion……………………………………………………………….
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None
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