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研究生： 林欣樺
Lin, Hsin Hua
論文名稱： 不動產投資計畫以Outlet Mall開發為例
Real Estate Investment- Outlet Development Plan
指導教授： 何小台
Ho, Chester
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2013
畢業學年度： 101
語文別： 英文
論文頁數： 25
中文關鍵詞： 不動產投資 、Outlet Mall
外文關鍵詞： Real Estate Investment, Outlet
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    • The thesis presents the business plan of starting a new outlet mall in Taiwan market. From the view of real estate development, the business plan includes the tenant mix, staffing plan, and finance statements including profit forecast. The IMBA Outlet will be located at Taichung business districts near Taichung station of Taiwan High Speed Rail in Taichung city.
    Since nowadays customers expect to buying products at lower price and do entertaining activities when shopping, the traditional department stores no longer can satisfy customers’ needs. Unlike a traditional department store or shopping center, an outlet mall can include both shopping and recreation facilities, and satisfy customers’ shopping desires.
    From the very beginning, an outlet mall is the last stop of all commodities which are out of season or unpopular stock. Outlet become a new trend in worldwide, most of brands even produce outlet line specifically purchased in outlet only. Luxury product is no longer untouchable, and many outlet brands offer different products with lower price to attract more customers. However, the concept of an outlet mall already changed. It can not only provide seasonal commodities at lower price, but also provide entertaining facilities like movie theaters or an amusement park. Outlet malls have been very popular in foreign countries, but the business model of outlet malls is just introduced into Taiwan market in recent years.

    1. General Project Description 1
    1.1. Basic Assumption 1
    1.1.1. Location Selection 1
    1.1.2. Construction Details 3
    1.1.3. Mortgage Assumption 4
    2. Positioning 6
    2.1. Composite with 3 Major Elements 6
    2.2. Design Feature 7
    3. Tenant Mix Plan 9
    3.1. Tenant Mix Plan by Function 9
    3.2. Tenant Mix Plan by Floor 10
    4. Profit and Loss Statement 12
    4.1. Income Forecast 12
    4.2. Operating Expenses 13
    4.2.1. Staffing Plan 14
    4.2.2. Other Operating Expenses 16
    4.3. Profit and Loss Statement 17
    5. Financial Model 18
    5.1. Growth Rate of Income and Operating Expenses in 20 Years 18
    5.2. Cash Flows on Investment Activities 18
    5.3. Cash Flows on Financial Activities 19
    Reference 20
    Appendix 1: Basic Assumption 21
    Appendix 2: Growth Rate Assumption 22
    Appendix 3: Financial Model 23
    Appendix 4: Sales Revenue of Department Stores and Shopping Malls 25

    【1】 Leeco Outlet Website http://www.leecooutlet.com.tw/
    Luna Plaza Website http://www.lunaplaza.com.tw/about.aspx
    【2】 Sunshin Plaza Website http://www.redin.com.tw/shine.html
    【3】 Wikipedia Website https://zh.wikipedia.org/zh-tw/義大世界購物廣場
    【4】 http://www.libertytimes.com.tw/2013/new/feb/2/today-taipei1.htm
    【5】 HSR Website http://www.thsrc.com.tw/tc/about/ab_operate_station_TAC.asp
    【6】 http://money.udn.com/house/storypage.jsp?f_ART_ID=261552
    【7】 Urban Development Bureau Taichung City Government
    【8】 Central bank of republic china
    【9】 Directorate- General of Budget , Accounting, and Statistics
    【10】 曾昭恩，中華徵信不動產估價師聯合事務所
    http://www.credit.com.tw/creditonline/cfcontent/value/weekly/index.cfm?sn=216

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