公共關係產業長期以女性從業者為多，使性別議題成為值得關注的研究焦點，特別是女性在公關領導職位中代表性不足的現象。既有研究多聚焦於領導風格的性別差異，或女性對公關領導者的觀點，但其討論主要限於西方脈絡。為補足此一缺口，本研究透過深度訪談探究台灣公關經理人對領導力的理解。研究結果顯示，男性與女性經理人的領導觀存在差異，提供了公關領域中性別與領導研究一項具社會文化意涵的新視角。

Public relations industry is a female-dominated field, making gender issues an important research topic —particularly the underrepresentation of women in public relations leadership roles. Previous studies have explored gender differences in leadership styles or women’s perceptions of public relations leaders, but they mainly focused on Western contexts. To address the gap, in-depth interviews were conducted in this study to investigate how public relations managers in Taiwan conceive leadership. The perspectives of male and female managers were found to be different, which offers a new socio-cultural lens for gender and leadership research in public relations.

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