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研究生： 張志杰
Pleitez, Hector
論文名稱： 台灣人至中美洲之旅遊規劃商業企畫書
Business plan: tour operator Central America-Taiwan
指導教授： 曾穗鋒
Tseng, George
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2017
畢業學年度： 105
語文別： 英文
論文頁數： 50
中文關鍵詞： 台灣人 、中美洲 、旅遊規劃 、商業企畫書
外文關鍵詞： Taiwan, Central america, Tour operator, Business plan
相關次數： 點閱：31  下載：10 
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    • In the Tourism Industry, companies that offer the service of creating and selling package holidays to travelers are called Tour Operators. These all-inclusive holidays may include round trip flight tickets, accommodation in hotels, transportation, entrances to the tourist attractions and the assistance of a professional tour guide. Our Tour Operator established in El Salvador will provide tourism services for Taiwanese travelers willing to make a journey in Central America and visit the main attractions along its seven countries: Guatemala, Belize, El Salvador, Honduras, Nicaragua, Costa Rica and Panama.
    Our strategy is focused on building alliances with Taiwanese partners, which are part of our target Corporate Customers. Operating in Taiwan, these companies are specialized on selling package holidays for traveling around the world, so they possess the necessary experience and resources to attract our Final Customers.
    Other several tour operators in Central America, conforming the group of our Competitors, rely on a similar business model. However, they haven’t yet taken advantage of the huge Asian market because they focus on providing service exclusively to the saturated American and European market.
    This Business Plan offers a practical approach on which over a period of three years, first our Start-Up will enter the Taiwanese market by creating alliances with the main Taiwanese tour operators. After going over this period, a future expansion to other Asian markets including China would be considered using a resembling business model. 

    1. INTRODUCTION 1
    2. COMPANY OVERVIEW 2
    2.1. Vision 2
    2.2. Mission 2
    2.3. Values 2
    2.4. Objectives 2
    3. CUSTOMER ANALYSIS 3
    3.1. Customer Profile 3
    3.1.1. Corporate Customers Profile 3
    3.1.2. Final Consumer Profile 3
    3.2. Corporate Customers Analysis 4
    4. COMPETITOR ANALYSIS 14
    4.1. Competitors Profile 14
    5. SWOT ANALYSIS 20
    5.1. SWOT Matrix 20
    5.2. Strengths 21
    5.3. Weaknesses 22
    5.4. Opportunities 23
    5.5. Threats 24
    6. MARKETING 25
    6.1. Market Segmentation 25
    6.2. Target Marketing 26
    6.3. Business Model 28
    6.3.1. Product Differentiation 28
    6.3.2. Value Propositions 29
    6.3.3. Service Method 30
    6.4. Organizational Structure 32
    6.4.1. Recruitment 32
    6.4.2. Training 32
    6.4.3. Retention 33
    6.5. Generic Business-Level Strategy 33
    6.6. 4Ps 34
    6.6.1. Product (Service) 34
    6.6.2. Price 38
    6.6.3. Promotion 38
    6.6.4. Place 39
    7. FINANCE 41
    7.1. Start-Up Expenses and Assets 41
    7.2. Initial Investment 42
    7.3. Payroll 43
    7.4. Sales Forecast 44
    7.5. Pro Forma Profit and Loss 45
    7.6. Break-Even Analysis 46
    7.7. Balance Sheet 47
    7.8. Cash Flow 48
    8. Reference 49

    Lion Travel Tour Operator (Taiwan) web page: http://www.liontravel.com/webpd/webpdsh00.aspx?sKind=1&sProd=SITSC4N1AV
    Colorful Tour Operator (Taiwan) web page: http://www.hifly.com.tw/tour/overseas/overseas_item.php?xid=101
    Toucan Holiday Tour Operator (Taiwan) web page: http://www.yoyofly.com/tour-detail.asp?seq=20
    Deluxe Seed Tour Operator (Taiwan) web page: http://www.deluxeseed.com/eWeb/GO/L_GO_Type.asp?iMGRUP_CD=USM16&iSUB_CD=GO&JOIN_TP=1
    Caneis Tour Operator (Taiwan) web page: http://caneis.tourcenter.com.tw/webpd/webpdsh00.aspx?sProd=17XA717AV1
    Avitours Tour Operator (El Salvador) web page: http://www.avitours.com.sv/elsalvador/index.html
    Grupo Amate Tourism Group (El Salvador) web page: http://www.grupoamate.com.sv/index.php
    Amate Travel Agency (El Salvador) web page: http://www.ltnelsalvador.travel/
    Linea Ejecutiva Transport Company (El Salvador) web page: http://www.lineaejecutiva.com.sv/
    Salvadorean Tour Operator (El Salvador) web page: http://salvadoreantours.com/
    GreenBlueRed Tour Operator (El Salvador) web page: http://www.greenbluered.com/index.htm
    Oro Travel Tour Operator (Nicaragua) web page: http://www.orotravel.com/
    List of World Heritage Sites in Central America: https://en.wikipedia.org/wiki/List_of_World_Heritage_Sites_in_Central_America

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