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研究生： 彭家樂
Pang, Carol
論文名稱： 四輪溜冰鞋專門店商業企劃書
A Business Plan for Roller Skate Shop
指導教授： 吳文傑
Wu, Jack
口試委員: 鄭輝培
Cheng, Hui-Pei
吳文傑
Wu, Jack
彭喜樞
Peng, Shi-Shu
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2023
畢業學年度： 111
語文別： 英文
論文頁數： 74
中文關鍵詞： 四輪溜冰鞋
外文關鍵詞： Roller Skates
相關次數： 點閱：67  下載：0 
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    • Cry Baby Roller Skate Shop is a dynamic and customer focused mercantile establishment poised to serve the growing demand for roller skates and accessories in Malaysia, starting in Kuala Lumpur.
    Our business focuses on high quality roller skates and accessories, hoping to provide the best shopping experience to customers.
    Embracing the comeback of roller skating, we strive to provide exceptional customer service, expert product guidance, a vibrant and inclusive environment that spreads and celebrates the joy and nostalgia of the sport.
    Through our strategic marketing initiatives, community engagement, and commitment to deliver our values, Cry Baby Roller Skate Shop aims to be established as the premier destination for roller skaters, building a strong customer base and contribute to the roller-skating community as a whole.

    1. Executive Summary 1
    2. Introduction and Business Background 2
    2.1 Company Overview 2
    2.1.1 Name and Logo of the Business 2
    2.1.2 Founder and History 3
    2.1.3 Mission statement 4
    2.1.4 Vision Statement 4
    2.1.5 Company Goals and Objectives 4
    2.1.6 Legal form of ownership 5
    2.1.7 Licenses 6
    2.2 Products and Services Overview 6
    2.2.1 Products 6
    2.2.2 Services 7
    2.3 Business Model Canvas 7
    2.4 Location 8
    2.5 Storefront and Signage Design 10
    2.6 Store Interior Design 11
    3. Products and Services 14
    3.1 Products in Depth 14
    3.1.1 Complete Roller Skates and Boots 14
    3.1.2 Roller Skate Parts 16
    3.1.3 Accessories and Small Parts 19
    3.1.4 Safety gears 22
    3.1.5 Others 25
    3.2 Services in Depth 28
    3.2.1 Roller Skates Services 28
    3.2.2 Others 31
    4. Industry Analysis 34
    4.1 The State of Roller Skating Industry 34
    4.1.1 Global State of Roller Skating Industry 34
    4.1.2 Local State of Roller Skating Industry 36
    4.2 Porter’s 5 Forces Model 37
    5. Market Analysis 38
    5.1 Market Situation 38
    5.1.1 Global Market Situation 38
    5.1.2 Local Market Situation 41
    5.2 Market Research 41
    5.2.1 Population in Malaysia 41
    5.2.2 Income Level of Malaysians 42
    5.2.3 Research Objectives and Results 42
    5.3 Competition 46
    5.3.1 Direct Competition 47
    5.3.2 Indirect competition 47
    5.3.3 Competitive Analysis 47
    5.4 SWOT Analysis 49
    5.5 Barriers of Entry 49
    6. Marketing Plan 50
    6.1 Customer Demographics 50
    6.1.1 Demographics 50
    6.1.2 Psychographics 51
    6.3 Advertising and Promotion 52
    6.3.1 Strategy 52
    6.3.2 Promotion 53
    6.3.3 Promotional Budget 56
    6.3.4 Pricing 56
    7. Operational Plan 58
    7.1 Inventory 58
    7.2 Shipping 59
    7.3 Suppliers 59
    8. Business Organization and Management Plan 60
    8.1 Organization Structure 60
    8.3 Roles and Responsibilities 61
    9. Financial Analysis 62
    9.1 Capital and Costs 63
    9.1.1 Capital Investment 63
    9.1.2 Fixed Cost 63
    9.1.3 Variable Cost 65
    9.2 Projected Profit and Loss 65
    9.2.1 Best Scenario Analysis 66
    9.2.2 Bad Scenario Analysis 67
    9.3 Break Even Analysis 68
    9.3.1 Unit Contribution Margin (CM) 68
    9.3.2 Break Even 69
    References 69

    1. https://nationaldaycalendar.com/national-roller-skating-month-october/
    2. https://fritzysrollerskateshop.com/
    3. https://www.facebook.com/pigeonsrollerskateshop/photos
    4. https://skateparktour.ca/skateparks/airhouse-mini-ramp-squamish-bc/
    5. https://www.etsy.com/dk-en/listing/975894881/handmade-curvywavyirregular-full-length
    6. https://speedhome.com/blog/5-best-areas-for-expats-to-live-in-malaysia-with-public-transport-food/
    7. https://www.aseanbriefing.com/news/minimum-wage-increases-for-micro-enterprises-in-malaysia-deferred-to-july-2023/#:~:text=Malaysia%20increased%20the%20national%20minimum,extended%20again%20to%20July%202023.
    8. https://www.rollergirlgang.co.uk/post/roller-skate-plate-comparison
    9. https://www.mommatruckerskates.co.uk/blogs/news/wheels-wheels-wheels#:~:text=Hybrid%20wheels%20are%20wheels%20you,outside%20unlike%20an%20indoor%20wheel.
    10. https://www.chuffedskatesusa.com/blogs/news/how-to-choose-the-right-roller-skate-truck-for-you
    11. https://rollerskatenation.com/bearings-101/
    12. https://rollerskatenation.com/watch-learn/all-about-cushions-cushions-101/
    13. https://rollerskatenation.com/all-about-plates-plates-101/
    14. https://dogdaysmagazine.com/a-beginners-guide-to-your-first-roller-skates/
    15. https://www.paulhypepage.my/employers-guide-to-epf-socso-eis-mtd-in-malaysia/
    16. https://www.amazon.com/Powerdyne-Skate-Tool-SocketWrench/dp/B00HBRPZSC/ref=sr_1_2?keywords=powerdyne+y3+skate+tool&qid=1683617404&sr=8-2
    17. https://www.thesupplynetwork.co.uk/blogs/global-product-news/the-role-of-skateboard-clothing-in-skate-culture
    18. https://www.littlestepsasia.com/kuala-lumpur/play/top-things-to-do-with-kids/indoor-rollerskating-at-rollerwa/
    19. https://www.instagram.com/rollerwakl/
    20. https://www.facebook.com/rollerlightmy/
    21. https://mishu.my/our-services/business-licenses/
    22. https://www.odoo.com/pricing-plan
    23. https://www.mida.gov.my/setting-up-content/statutory-contributions/
    24. https://bigwheelblading.com/wheel-love/
    25. https://www.chicagotribune.com/la-fi-moxi-roller-skating-20180726-htmlstory.html
    26. https://www.dosm.gov.my/portal-main/release-content/current-population-estimates-malaysia-2022
    27. https://www.dosm.gov.my/portal-main/release-content/household-income-estimates-and-incidence-of-poverty-report-malaysia-2020
    28. https://dogdaysmagazine.com/what-you-need-to-know-about-quad-cup/
    29. https://www.openpr.com/news/2907313/roller-skating-market-is-expected-to-reach-usd-604-18-million
    30.https://www.myus.com/pricing/?aid=1000721&utm_source=google&utm_medium=cpc&utm_campaign=%7Bcampaign%7D&utm_content=%7Badgroup%7D&gad=1&gclid=CjwKCAjw9pGjBhB-EiwAa5jl3FNirFkcGJtPY_myv4ml04-unoQFk7X6XDPIWgg6Ag14wmwXMT7RghoCcpcQAvD_BwE
    31. https://www.nytimes.com/1979/11/25/archives/at-skating-rinks-the-good-times-roll-at-skating-rinks-the-good.html#:~:text=In%201970%20there%20were%20500,there%20are%203%2C500%20rinks%20nationwide.
    32. https://dogdaysmagazine.com/why-rollpocalypse-was-a-step-forward-in-standardizing-competitions/
    33. https://www.meltwater.com/en/blog/social-media-statistics-malaysia
    34. https://www.ritdye.com/2021/01/18/how-to-dye-roller-skate-wheels/
    35. https://www.ssm.com.my/Pages/Services/Registration-of-Business-(ROB)/table-of-fees/Table-of-Fees.aspx
    36. https://www.sfconsulting.com.my/business-license-in-malaysia/
    References for Figures:
    Figure 1: Canva
    Figure 2: Canva
    Figure 3: Google Maps
    Figure 4: Google Maps
    Figure 5 : https://www.facebook.com/photo/?fbid=423706656444466&set=a.423706629777802
    Figure 6 : https://www.digmaglb.com/blog/category/break-the-chain
    Figure 7 : Microsoft PowerPoint
    Figure 8 : https://fritzysrollerskateshop.com/pages/contact-us-2020
    Figure 9 : https://www.facebook.com/pigeonsrollerskateshop/photos/pb.100064154045451.-2207520000./563165808442907/?type=3
    Figure 10 : https://www.etsy.com/hk-en/listing/975894881/handmade-curvywavyirregular-full-length
    Figure 11 : https://skateparktour.ca/skateparks/airhouse-mini-ramp-squamish-bc/
    Figure 12 : https://www.specialtystoreservices.com/productdetails.aspx?productid=34319&group=&img=20087.jpg&category=5646
    Figure 13 : https://www.moxiskates.com/products/malibu-barbie-moxi-roller-skates-strawberry-pink
    Figure 14 : https://seasideskates.co.nz/products/my-bont-custom-parkstar-boot-only
    Figure 15 : https://pigeonskates.com/blogs/faqs/parts-of-a-roller-skate
    Figure 16 : https://retrorollers.ca/pilot-falcon-plate/
    Figure 17 : https://www.uextremo.com/products/penny-mini-truck-3-125-pink-skateboard-trucks-set-of-2?variant=2098824321
    Figure 18 : https://www.moxiskates.com/products/estro-jen-bowl-bombers
    Figure 19 : https://www.roller.riedellskates.com/Catalog/Antik-Skates/Gumball-Toe-Stops/Gumball-Toe-Stop
    Figure 20 : https://bruisedboutique.com/brunny-hardcore-slide-blocks/
    Figure 21 : https://roller-world.com/product/bones-swiss-skate-bearings/
    Figure 22 : https://www.skatewarehouse.co.uk/products/rookie-quad-roller-skate-bushings-72a-conical-barrel-x2
    Figure 23 : https://www.moxiskates.com/products/jammerz-jam-plugs
    Figure 24 : https://www.pinterest.com/pin/twinkle-star-roller-skates-toe-guard-vegan-transparent-etsy--36943659434009641/
    Figure 25 : https://www.facebook.com/pigeonsrollerskateshop/photos/pb.100064154045451.-2207520000./559537475472407/?type=3
    Figure 26 : https://www.moxiskates.com/collections/moxi-x-skater-socks
    Figure 27 : https://retrorollers.ca/187-slim-knee-pads-rainbow/
    Figure 28 : https://skate.ch/en/product/187-killer-pads-slim-elbow-pads-rainbow-34437
    Figure 29 : https://187killerpads.com/products/wrist-guard-rainbow?variant=41255763411084
    Figure 30 : https://triple8.com/products/the-certified-sweatsaver-helmet-color-collection-sunset?variant=41022650908809
    Figure 31 : https://www.baysideblades.com.au/products/triple-8-bumsaver?variant=19455249412
    Figure 32 : https://impalaskate.com.au/products/impala-protective-set-pastel-block
    Figure 33 : https://rollerskatenation.com/powerdyne-y3-skate-tool/
    Figure 34 : https://www.shopdullestowncenter.com/shopnow/product/krux-ledge-love-skateboard-wax-zumiez-06cb99?model=0&variant=0
    Figure 35 : https://www.moxiskates.com/products/moxi-skate-leashes
    Figure 36 : https://impalaskate.com.au/products/impala-skate-bag-pink?pr_prod_strat=copurchase&pr_rec_id=518e35c69&pr_rec_pid=6940545155125&pr_ref_pid=6940545122357&pr_seq=uniform
    Figure 37 : https://www.theindustryshop.com/obey-w-dana-rib-ls-tee-dnv.html
    Figure 38 : https://makezine.com/projects/custom-roller-skates/
    Figure 39 : https://www.facebook.com/sk8fanatics/photos/a.418478924894061/4813061492102427/?type=3
    Figure 40 : https://www.reddit.com/r/Rollerskating/comments/kafar3/i_present_my_rotten_melons_i_dyed_the_skates/
    Figure 41 : https://www.groupon.com/deals/lorain-skate-world-9
    Figure 42 : https://www.reddit.com/r/Rollerskating/comments/gajpoz/rollerskate_maintenance_is_so_soothing_these_days/
    Figure 43 : https://thewheelnicole.com/2021/05/09/diy-tips-for-dying-your-roller-skate-wheels/
    Figure 44 : https://www.rollerskaterevival.com/blog/how-to-hydro-dip-roller-skate-trucks/
    Figure 45 : https://www.youtube.com/watch?v=L8m2htEPJzU
    Figure 46 : https://www.tactics.com/info/how-to-clean-skateboard-bearings
    Figure 47 : https://www.princessonskates.com.au/skate-lessons
    Figure 48 : https://sigtrib.com/for-this-long-beach-shop-the-resurgence-in-roller-skating-feels-like-victory/
    Figure 49 : https://trends.google.com/trends/explore?date=2019-02-01%202023-06-14&q=roller%20skate
    Figure 50 : https://trends.google.com/trends/explore?date=2019-02-01%202023-06-14&q=roller%20skate
    Figure 51 : Google Maps
    Figure 52 : Google Maps
    Figure 53 : Google Maps
    Figure 54 : Google Maps
    Figure 55 : Google Maps
    Figure 56 : Canva
    Figure 57 : Canva
    Figure 58 : Canva
    Figure 59 : Canva
    Figure 60 : Canva
    Figure 61 : Canva
    Figure 62 : https://www.meltwater.com/en/blog/social-media-statistics-malaysia
    Figure 63 : https://www.meltwater.com/en/blog/social-media-statistics-malaysia
    Table 1 : https://data.worldbank.org/indicator/SP.POP.TOTL?end=2021&locations=MY-ID-SG-PH&start=2019
    Table 2 : https://www.dosm.gov.my/portal-main/release-content/current-population-estimates-malaysia-2022

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