Annually, a third of the plastic waste produced in the world is found abandoned in nature. Yearly, eight million tons of plastic are thrown into the sea. The plastic is then swallowed by marine animals and contaminates all the ecosystem of the sea. Plastic can take 100 to 1000 years to break down, depending on its thickness and composition. It is a particularly polluting waste for the planet, because it is omnipresent in our daily lives. Indonesia, a vast country made up of more than 17,000 islands, is one of the main contributors to this problem, after China. About 3.2 million tons of plastic materials polluted Indonesian waters. In the face of this environmental threat, we proposed a new alternative linked to the consumption of plastic materials. We proposed via PRINGKU company to make and therefore promote the use of bamboo packaging and bamboo-based eco-bags as an ideal alternative to plastic. Bamboo is a miraculous plant with multiple functions mainly on the preservation of the environment and the fight against climate change. Unlike plastic materials, it degrades in a few months. It is known as "the perfect biodegradable material". Bamboo can fix 35% more CO2 than hardwood trees, and able to release more oxygen. The PRINGKU company's mission is to provide economic agents with ecological consumption alternatives. Our approach is fundamentally based on a desire, motivation and passion to promote social entrepreneurship, opting to be entrepreneurs who promote sustainable economic and consumption choices. The company expects to capture approximately 0.15 % of the market and hopes to sell an average of 3.08 million unit of bamboo based-products and generate an average profit of 269,944 USD over the first 5 years. The project requires an investment of 200,000 USD.

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