國人的投資風氣盛行，可供投資之標的物眾多，舉凡金融性商品、黃金、不動產、珠寶等等，都是可供挑選標的。其中，又以黃金與珠寶兼具保值、增值與配戴觀賞的價值，為投資者喜愛的商品之一。珠寶因為種類眾多、變化多樣，特別受到特定投資族群的喜好，也成為近年來熱門投資標的物。
珠寶拍賣平台為取得投資物件的場所之一，委託者、平台業者、競價者三者為拍賣平台的重要利害關係人，影響競價過程與結果。然而影響競價結果的因素眾多，投資人若無掌握拍賣平台之選擇與操作要領，容易造成投資之損失。本研究聚焦於研究主題，就以下三個研究議題進行深入的探討，分別是「拍賣平台選擇模式探討」、「影響拍賣標的物選擇的內外在環境分析」與「多方競爭下競價策略制定」等議題。
研究發現有三項，一是經營投資物件組合，突破單一物件選擇制約，增進整體獲利能力。二是以長期客戶關係經營替代短期交易，以有價值的優質服務強化客戶的黏著度，增進平台整體獲利力。三為運用新思維締造競合關係新境界，創造多贏契機。

一、中文書籍：
1. 陳威如, & 余卓軒. 2013. 平台革命. 臺北, 商周出版.

二、英文文獻：
Bengtsson, M., & Kock, S. 1999. Cooperation and competition in relationships between competitors in business networks. Journal of business & industrial marketing, 14(3): 178-194.
Brandenburger, A. M., & Nalebuff, B. J. 2011. Co-opetition: Crown Business.
Burgers, W. P., Cromartie, J. S., & Ronnie Davis, J. 1998. Cooperative competition in global industries: the strategic dimension. The International Trade Journal, 12(4): 421-444.
Das, T. K., & Teng, B.-S. 2000. Instabilities of Strategic Alliances: An Internal Tensions Perspective. Organization Science, 11(1): 77-101.
Eisenmann, T., Parker, G., & Van Alstyne, M. 2011. PLATFORM ENVELOPMENT. Strategic Management Journal, 32(12): 1270-1285.
Gnyawali, D. R., & Park, B.-J. 2011. Co-opetition between giants: Collaboration with competitors for technological innovation. Research Policy, 40(5): 650-663.
Harfield, T. 1999. Competition and cooperation in an emerging industry. Strategic Change, 8(4): 227-234.
Pathak, S. D., Wu, Z., & Johnston, D. 2014. Toward a structural view of co-opetition in supply networks. Journal of Operations Management, 32(5): 254-267.
Parzy, M., & Bogucka, H. 2014. Coopetition Methodology for Resource Sharing in Distributed OFDM-Based Cognitive Radio Networks. IEEE Transactions on Communications, 62(5): 1518-1529.
Peng, T.-J. A., & Bourne, M. 2009. The Coexistence of Competition and Cooperation between Networks: Implications from Two Taiwanese Healthcare Networks*. British Journal of Management, 20(3): 377-400.
Ritala, P., & Sainio, L.-M. 2014. Coopetition for radical innovation: technology, market and business-model perspectives. Technology Analysis & Strategic Management, 26(2): 155-169.
Yami, S., & Nemeh, A. 2014. Organizing coopetition for innovation: The case of wireless telecommunication sector in Europe. Industrial Marketing Management, 43(2): 250-260.

三、網頁：
1. 珍藏逸品拍賣會http://www.jewelryauction.asia/
2. 保利香港拍賣http://www.polyauction.com.hk/zh-tw
3. 佳士得 http://www.christies.com.tw/zh/
4. 蘇富比 http://www.sothebys.com/zh.html