| 研究生: |
蔡玄 Tsai, Victor Hsuan |
|---|---|
| 論文名稱: |
從日本製造型企業探討價值創造導向之企業轉型 The Value-Creation-Driven Organization Change of Japanese Manufacturing Companies |
| 指導教授: |
管康彥
Kuan, Wellington |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2008 |
| 畢業學年度: | 96 |
| 語文別: | 中文 |
| 論文頁數: | 123 |
| 中文關鍵詞: | 價值創造 、顧客價值 、企業價值 、環境價值 、社會價值 、製造業 、策略再思考 、組織轉型 、變革管理 、價值網絡 |
| 外文關鍵詞: | Japanese Manufacturers |
| 相關次數: | 點閱:239 下載:282 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
台灣的製造型企業目前正處於腹背受敵的窘境,先進國家之企業以巨資和科技應用優勢持續地擴大其市場空間,開發中國家之企業也運用其充沛的勞力資源而逐漸地擴充其規模,台灣製造型企業之生存空間因此受到嚴重的壓迫,為低毛利生產陷入了生產效率和成本導向之惡性競爭中。此時,台灣製造型企業所需要的是一套超越競爭的思考模式,而價值創造導向的策略思維正是破局而出的關鍵。它不依循過去的成功經驗,也不受制於競爭者之作為,反而聚焦於本身核心能力的延伸,使競爭與自己無關,並透過與顧客和關係夥伴合作、與自然環境和社會共生的方式,以及價值創造導向的組織轉型,來為企業開創全新的價值網域和生存空間。本論文提出顧客價值、企業價值、環境價值、社會價值等四種價值創造導向,配合變革三部曲的策略性再思考、組織轉型、變革管理等三項進程,來呈現日本製造型企業的價值創造導向之企業轉型內涵。企業可以顧客需求為思考點,提供整合性的解決方案,創造顧客價值;以關係夥伴的利益為考量,整合價值網絡的總體流程,創造無疆界事業,提升企業價值;以自然環境的長期發展為出發,創造環境價值;或以增添社會福祉為目標,創造社會價值。論文中的個案顯示,任何價值創造導向所產生的結果,最終都可以有利於企業本身;其中顧客價值應是價值創造的近程目標,而環境價值與社會價值的創造才是價值創造的長期根本。
第一章 緒論-------------------------------p.6
第一節、 研究背景與動機
第二節、 研究目的與問題
第三節、 研究方法與架構
第四節、 研究流程與章節
第二章 文獻探討----------------------------p.13
第一節、 企業轉型
第二節、 價值創造
第三章 個案探討------------------------------p.35
第一節、 Tri-Wall K.K.
第二節、 東洋油墨 (Toyo Ink)
第三節、 華歌爾 (Wacoal)
第四節、 京瓷 (Kyocera)
第五節、 富士通 (Fujitsu)
第六節、 日立 (Hitachi)
第七節、 新力 (SONY)
第八節、 松下電器 (Matsushita Electric Industrial)
第四章 結論與建議-------------------------------p.110
第一節、 研究結論
第二節、 管理意涵
第三節、 對台灣企業經營之建議
第四節、 後續研究建議
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其它
1. Tri-Wall KK網站:http://www.tri-wall.com/company/index.html
2. 日立公司全球網站:http://www.hitachi.com
3. 台灣日立公司網站:http://www.taiwan-hitachi.com.tw/
4. 中國日立公司網站:http://www.hitachi.com.cn/
5. 京瓷網站:http://www.kyocera.co.jp
6. 新力網站:http://www.sony.com.jp/
7. 日本京瓷株式會社 公司介紹 (2006年八月)
8. Matsushita Electric Industrial Co., Ltd. Annual Report 2006
9. Wacoal Holdings Corp. Annual Report 2006
10. Wacoal Corporate Social Responsibility Report 2005