During the past decade, Information technology has drastically transformed the way how people interact and communicate with each other. There’s a new era of social media which constantly shaping abundant communities without geographical boundaries which can also bridge the connection or transaction among the business like E-commerce platform, which also known as Social-commerce. This research is aiming to discover how social media becomes one of the channels that enterprises choose to build the relation with customers and in what extent of difference in terms of online purchase intentions and the cultural difference. It is believed that social media facilitates social interaction among customers, leading to more opportunities to buy. This study offers literature review to explain the concept of social commerce, the application of Hofstede’s culture dimension theory and the findings after conducting semi-constructive interview with French and Taiwanese to see the difference when comes to online purchase intentions with the possible factors that might affect the results. While further analyzing the possible causations, interestingly, we found that because of the rise of digitalization and globalization, the cultural difference in this studies was not a significantly impact on consumer behavior.

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