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| 研究生： |
盧侑群 Lu, Jason |
|---|---|
| 論文名稱： |
商業計劃-愛畫畫室 Business Plan of “Love Drawing” Art Studio |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
鄭輝培
Cheng, Hui-Pei 彭喜樞 Peng, Shi-Shu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2023 |
| 畢業學年度： | 111 |
| 語文別： | 英文 |
| 論文頁數： | 44 |
| 中文關鍵詞： | 商業計劃 、美術 、藝術工作室 、兒童藝術 、大同區 、繪畫 、雕塑製作 、藝術品 、幼稚園 、小學 、國中 |
| 外文關鍵詞： | Art studio, Children’s art, Datong District, Sculpture, making, Elementary, Junior high |
| 相關次數： | 點閱：179 下載：0 |
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The concept of the business plan is to open an art studio called "Love Drawing," which is based in Taipei and caters to children from kindergarten to junior high school. Love Drawing offers a wide range of courses, including basic drawing, coloring, creative drawing, handmade artwork, sculpture making, etc., to focus on nurturing creativity and artistic skills in a comfortable environment.
The structure of the business plan presents a comprehensive overview of the children's cram school, including course offerings, operational guidelines, marketing strategies, SWOT analysis, business model canvas, and financial plan. Love Drawing Studio distinguishes itself by offering affordable tuition fees to accommodate parents' preferences. Love Drawing hired experienced teachers who hold Master's degrees in fine arts and possess excellent communication skills. These dedicated instructors not only guide students in creating artwork but also establish strong connections with parents, thereby earning a positive reputation in the community.
In conclusion, Love Drawing aims to deliver high-quality education and cater to the different levels of students and provide a good art learning environment for students to draw.
ACKNOWLEDGEMENTS I
ABSTRACT II
1. EXECUTIVE SUMMARY 1
2. COMPANY OVERVIEW 2
2.1 MISSION 2
2.2 VISION 2
2.3 CORE VALUES 2
2.4 COMPANY OBJECTIVE 3
2.5 COMPANY OWNERSHIP 3
2.6 LOCATION 3
2.7 LOGO DESIGN 6
3 COURSE AND RULES 7
3.1 COURSE LIST 7
3.2 RULES FOR STUDENTS 15
4. OPERATION PLAN 17
4.1 BUILD UP AN ATTENDANCE SYSTEM 17
4.2 ORIENTATION SYSTEM 17
5. MARKET ANALYSIS 21
5.1 INDUSTRY ANALYSIS 21
5.2 COVID19 IMPACT 22
5.3 MAJOR COMPETITOR 23
6. MARKETING PLAN 25
6.1 TARGET CUSTOMER 25
6.2 PRICING STRATEGIES 26
6.3 MARKETING STRATEGIES 27
6.3 SWOT ANALYSIS 30
6.4 BUSINESS MODEL CANVAS 32
7 FINANCIAL PLAN 37
7.1 THE COST OF BUSINESS PLAN 37
7.2 INCOME STATEMENT 38
7.3 CASH FLOW 40
7.4 SCENARIO ANALYSIS-BEST, NORMAL AND WORST 41
7.5 BREAK EVEN ANALYSIS 43
REFERENCE 44
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New Taipei City Government- Education Department. (n.d.-e). https://www.ntpc.edu.tw/
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