跳到主要內容

簡易檢索 / 詳目顯示

回結果列表
研究生： 哈瑞文
Halim, Redwan
論文名稱： 協助初到台灣外國人電子商務平台
Compareme: an e-commerce platform assisting with the integration of foreigners in Taiwan
指導教授： 吳文傑
Wu, Jack
口試委員: 林月雲
Lin, Yeh-Yun
劉助
Liu, James
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 57
中文關鍵詞： 電子商務 、網絡平台 、外國人援助 、基本生活設施 、雙語服務
外文關鍵詞： E-Commerce, Web platform, Foreigner assistance, Essential services, Bi-lingual services
DOI URL： http://doi.org/10.6814/THE.NCCU.IMBA.031.2018.F08
相關次數： 點閱：335  下載：9 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • This thesis describes the business plan of my start-up online comparison service which will assist both local Taiwanese and Foreigners in Taiwan save time by consolidating the information of all essential day-to-day service providers such as mobile phone plans, credit cards, home loans, internet plans, insurance as well as many others, into one platform in order to save time as well as offer an informative choice.
    The service is also offered bilingually in both Chinese and English therefore allowing foreigners who have newly entered Taiwan integrate into the country in a more efficient manner. The idea came to me when I first arrived in Taiwan in late 2014 and had the struggle of setting up my life in a country where I was not familiar with the local language, culture or norms. With this experience in hand, I hope that CompareMe can alleviate some of the burden off newly arrived foreigners in Taiwan. This service is also open for local citizens who wish to become empowered in their purchases by making more informed choices and attain savings.
    This thesis comprises of the entire business plan, from the operations, marketing, market analysis and future growth plans.

    1. Executive Summary 1
    1.1. Introduction 1
    1.2. Our Mission & Values 1
    1.3. The Company and Management 2
    2. Service Need 3
    2.1. Difficulties of living in Taiwan 6
    3. Comparative Websites - An Insight 9
    4. CompareMe – Service Segments 11
    4.1. Entrance to Markets 12
    4.1.1. Insurance 12
    4.1.2. Utilities 12
    4.1.3. Financial Services Sector 12
    4.1.4. Travel Services 12
    4.1.5. Classifieds section 13
    4.1.6. Immigration Assistance 13
    4.2. Objectives and Benefits to Partners 13
    5. Industry & Platform Analysis 14
    5.1. Life Insurance 14
    5.2. Travel Insurance 15
    5.3. Broadband Internet: 17
    5.4. Credit Cards: 18
    5.5. Home Loans: 21
    5.6. Car/Scooter Insurance 24
    5.7. Mobile Phone Plans 28
    6. Business Proposition (Company Analysis) 30
    7. Competitor analysis 32
    7.1. Insurance Competitors 32
    7.2. Travel Service Competitors 32
    7.3. Classifieds competitors 33
    8. Key Partners 35
    8.1. Government Agencies 35
    8.2. Service Providers 35
    8.3. Universities 35
    8.4. Foreign Embassies 36
    9. Market Impact 37
    10. Operational Plan 39
    10.1. Sourcing Information 39
    10.2. Human Resources: 39
    10.2.1. CEO 40
    10.2.2. Business Development & Partnerships Manager 40
    10.2.3. Customer Service Manager 40
    10.2.4. Customer Service Contractors 40
    10.2.5. IT Development Contractors 41
    11. Revenue Streams 42
    11.1. Commission Revenue 42
    11.2. Advertisement Revenue 42
    11.3. Preferential positioning 42
    11.4. Marketing Plan 43
    12. Future Growth Streams 45
    13. Metrics for Success 46
    13.1. Number of Partners. 46
    13.2. Level of Engagement 46
    13.3. Return on Investment 47
    14. Key Financials 48
    14.1. Commission Percentage Breakdown 49
    14.2. Forecast Financial Statement 50
    14.3. Explanation of Expenses 52
    14.3.1. Office Rent 52
    14.3.2. Utilities 53
    14.3.3. Salaries - Permanent Staff 53
    14.3.4. Marketing Expense 53
    14.3.5. Platform Development Costs 53
    14.3.6. Maintenance of Platform costs 53
    14.3.7. Travel Costs – Promotions 53
    14.3.8. Cost of Contractors 54
    14.3.9. Sponsorships costs 54
    14.3.10. Miscellaneous Expenses 54
    15. Year 1 Roadmap 55
    16. References 56

    Standing tall: how Australian insurers can achieve profitable growth in a challenging market, Accenture, 2013
    Available: https://insuranceblog.accenture.com/wp-content/uploads/2014/02/Accenture-australian-insurers-profitable-growth-challenging-market.pdf [Accessed May 24th 2018]
    Price comparison website: consumer market research, Financial Conduct Authority, London, June 2014
    Available: https://www.fca.org.uk/publication/research/price-comparison-website-consumer-research.pdf [Accessed March 19th 2018]
    The Treasury, Discussion paper: Addressing the high cost of home and strata title insurance in North Queensland, The Treasury, Canberra, 9 May 2014 http://www.treasury.gov.au/~/media/Treasury/Consultations%20and%20Reviews/Consultations/2014/Addressing%20the%20high%20cost%20of%20home%20and%20strata%20title%20insurance%20in%20North%20Queensland/Key%20Documents/PDF/DP_NQ_home_strata_insurance.ashx, p. 11 [Accessed April 29th 2018]
    The comparator website industry in Australia: An Australian Competition and Consumer Commission report, ACCC Australia, November 2014
    https://www.accc.gov.au/system/files/926_Comparator%20website%20industry%20in%20Australia%20report_FA.pdf [Accessed March 25th 2018]
    iSelect Case Study: The Power of Quality People, Plan It Testing, November 2017
    https://www.planittesting.com/us/Insights/2017/iSelect-Case-Study [Accessed May 25th 2018]
    Price comparison websites: trust, choice and consumer empowerment in online markets, Office of Fair Trading, London, November 2012
    SEQ residential electricity consumer engagement quantitative report, Department of Energy and Water Supply, Brisbane, November 2013

    QR CODE
    :::