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研究生: 尤若亞
Espinoza, Eunice
論文名稱: 在台北開設拉丁美洲風味之咖啡館與雜貨鋪之商業企畫書
Business plan for a latin american cafeteria and food store in Taipei
指導教授: 吳文傑
Wu, Jack
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2017
畢業學年度: 105
語文別: 英文
論文頁數: 80
中文關鍵詞: 自助餐館拉丁美洲食物咖啡進口分公司
外文關鍵詞: Cafeteria, Latin American food, Coffee, Importing, Branch office
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  • This business plan has been developed in order to evaluate the feasibility for the start-up of a trading company based in Honduras and a Latin American Cafeteria based in Taipei, Taiwan, Eureka LLC. The present will also serve as an operational framework and plan for the first three years that the company will be in business.
    According to Taiwanese law, the company needs to have a representative from the home office and a manager that lives in Taiwan. Hence, Eureka LLC will have two founding partners, and will need a start-up capital of $44,347.64 which will be provided jointly in equal parts by the founding partners.
    While taking advantage of the current FTAs between Taiwan and some Latin American countries, this business plan will also serve to demonstrate the enormous potential that there is for trading between Latin America and Taiwan, not only for the economy of the countries but also for the well-being of Latin American expats living in Taiwan.
    The forecasts show that the business model works and it can let the company grow organically over time, by adding new products according to the demand or even by entering other Asian markets.

    Acknowledgments i
    Abstract ii
    Executive Summary 1
    1. Company Overview 2
    1.1 Mission 3
    1.2 Vision 3
    1.3 Values 3
    1.4 Objectives 3
    1.5 Organizational Structure 4
    1.6 Logistics 6
    1.6.1 Exporting Process from Honduras 6
    1.6.2 Importing to Taiwan 7
    1.6.3 Customs, Transportation, and Payments 8
    1.7 Target Market 8
    1.7.1 Taiwanese Consumer Analysis 8
    1.7.2 Foreign Residents in Taiwan Analysis 11
    2. Industry 16
    2.1 The Coffee Industry in Taiwan 16
    2.1.1 Coffee Industry Lifecycle in Taiwan 17
    2.1.2 Industry Structure 20
    2.1.3 Market trends 23
    2.2 Latin American Food Retail in Taiwan 23
    3. Macro Environment 25
    3.1 Political 25
    3.2 Economic 25
    3.3 Social 33
    3.4 Technological 34
    4. Situation Analysis/Opportunity 35
    4.1 Porter’s Five Forces 35
    4.2 SWOT Analysis 37
    4.3 Critical Success Factors in the Industry 38
    5. Business Plan 39
    5.1 Key Partners 40
    5.2 Key Activities 41
    5.3 Customer Segments 41
    5.3.1 Latin American Community 41
    5.3.2 Taiwanese and Non-Latin American Foreigners 42
    5.3.3 Latin American Restaurants 42
    5.4 Customer Relationships 42
    5.5 Value Proposition 43
    5.6 Key Resources 43
    5.7 Channels 44
    5.8 Cost Structure 44
    5.9 Revenue Stream 45
    6. Marketing Plan 46
    6.1 Product Portfolio 46
    6.2 Pricing 48
    6.3 Place 49
    6.4 Promotion 49
    6.5 Physical Environment 51
    7. Financial Forecasts 54
    8. Risk Management 61
    9. Future expansion plans 63
    10. Conclusions 64
    11. Limitations 65
    12. Bibliography 66
    13. Appendix 74

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