本論文探討台北市連鎖式便利商店的市場進入決策。研究發現在便利商店的產業裡，相較於多重市場接觸(亦即是否已同時出現在其他市場)的考量，與競爭對手門市的距離對廠商的進入決策有較大的影響。此外，上期競爭對手存在與否，也是廠商是否進入該市場的重要衡量依據。大型連鎖店會進入前一期競爭較激烈的市場，這些市場競爭對手的門市已有一家以上；而小型連鎖店通常不會依據對手的門市數目來決定其進入的決策。最後，利用不同的落後期變數設定，本文發現廠商的進入決策具有一致性。這表示在台北市，便利商店已經是相當成熟的產業了。

In this paper we study entry decisions of the convenience store chains in Taipei. We find that the distance between store pairs is more relevant to firms' entry decisions than the multimarket contact (i.e., firms encounter each other in multiple markets) in this industry. In addition, the presence of a firm's rivals in the previous period plays an important role in the entry decision. The large convenience store chains are more likely to enter more competitive markets, such as markets consisting of more than one rivals' store. On the other hand, the small chains are indifferent to their rivals' presence when making their entry decisions. Lastly, firms' entry decisions are consistent when different measurements of lagged variables are used. We interpret that the convenience store industry may have reached a stable state in Taipei.

Baum, Joel A.C. & Greve, Henrich R. (1996) Competitive Dynamics Of Interfirm Rivalry, Academy Of Management Journal vol.39, 2, 255-291

Baum, Joel A. C. & Korn, Helaine J. (1999) Dynamics of dyadic competitive interaction, Strategic Management Journal vol.20,3,251-278

Baum, Joel A.C. & Greve, Henrich R. (2001) Advances in Strategic Management, Vol.18

Bernheim, B. Douglas & Whinston, Michael D. (1990) Multimarket Contact and Collusive Behavior, The RAND Journal of Economics, vol.21,2,1-26

Berry, Steven T. (1992) Estimation of a Model of Entry in the Airline Industry, Econometrica, vol.60,4,889-917
Bresnahan, Timothy F. & Reiss, Peter C. (1991) Entry and Competition in Concentrated Markets, Journal of Political Economy, vol.99,5,977-1009

Chen, Y.-C. (2010) An empirical research of Key Success Factors for the Chain Convenience Store, M.A. thesis, National Cheng Kung University, Tainan, Taiwan

Chen, Zhiqi & Ross, Thomas W. (2007) Markets Linked by Rising Marginal Costs: Implications for Multimarket Contact, Recoupment, and Retaliatory Entry, Review of Industrial Organization, vol.31,1,1-21

Ciliberto, Federico & Williams, Jjonathan W. (2014) Does multimarket contact facilitate tacit collusion? Inference on conduct parameters in the airline industry, The RAND Journal of Economics, vol.45, 4, 764-791

Edwards, C. D. (1955) Conglomerate Bigness as a Source of Power, National Bureau of Economic Research Conference Report, Business Concentration and Price Policy (Princeton: Princeton University Press), 331-359

Evans, William N. & Kessides, Ioannis N. (1994) Living by the Golden Rule": Multimarket Contact in the U.S. Airline Industry", The Quarterly Journal of Economics, Vol.109,2,341-366

Farhan, Bilal & Murray, Alan T. (2005) A GIS-Based Approach for Delineating Market Areas for Park and Ride Facilities, Transactions in GIS, vol.9, 2, 91-108

Gonzalez-Benito, Oscar (2005) Spatial competitive interaction of retail store formats: modeling proposal and empirical results, Journal of Business Research, vol.58, 4, 457 - 466

Greve, Henrich R. & Mitsuhashi, Hitoshi (2004) Multiunit organization and multimarket strategy: the dynamics of market entry and commitment, Scandinavian Journal of Management, vol.20, 1-2, 9-30

Hotelling, H. (1939) Stability in Competition, The Economic Journal, vol.39, 153, 41-57

Hughes, Kirsty & Oughton, Christine (1993) Diversification, Multi-market Contact and Profitability, Economica, vol.60, 238, 203-224

Jian, J.-R. (2014) The Affect Density of Convenience Stores on Crime Rate, M.A. Thesis, National Taipei University, Taipei, Taiwan

Jung, C.-T., Sun C.-H. & Lee, W.-K. (2005) Spatial Data Mining on Census Data- A Case Study for Location Analysis of Convenience Stores in Taipei City, Journal of Taiwan Geographic Information Science, vol.2, 1, 45-46

Kuo, R.J.; Chi, S.C. & Kao, S.S. (2002) A decision support system for selecting convenience store location through integration of fuzzy AHP and artificial neural network, Computers in Industry, vol.47, 2, 199 - 214

Lee, Y. & Koutsopoulos, K. (1976) A locational analysis of convenience food stores in metropolitan Denver, The Annals of Regional Science, vol.10, 1, 104-117

Li, S.-C. (2002) Chain Convenience Store and Urban Community Resident Daily Life Interaction- A Case of Tung-Ming Village, Tainan City, M.A. thesis, National Cheng Kung University, Tainan, Taiwan

Li, Y.-Z. (1991) An Analysis of Location Decisions of Convenience Store Chains, M.A. thesis, National Cheng Kung University, Tainan, Taiwan

Luo, L.-R. (2002) The Evaluation Model of Convenience Chain Stores' Site Selection: A Fuzzy AHP Approach, M.A. thesis, National Chung Cheng University, Chiayi, Taiwan

Mazzeo, Michael J. (2002) Product Choice and Oligopoly Market Structure, The RAND Journal of Economics, vol.33, 2, 221-242

Netz, Janet S. & Taylor, Beck A. (2002) Maximum or Minimum Differentiation? Location Patterns of Retail Outlets, Review of Economics and Statistics, vol.84, 1, 162-175

Nishida, Mitsukuni (2014) Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa, Marketing Science, vol.34, 1, 20-38

Prieger, James E. (2013) Multimarket contact, competition and broadband provider entry, Working paper

Ratcliff, R. V. (1939) The Problem of Retail Site Selection , Michigan Business Studies, vol.9, 1

Shi, C.-G., Zhang J.-X. & Peng, J.-W. (2002) The Effect of Internet Shopping and Pick Up Service on Potential Physical Store Demand - A 7-Eleven Case, NTU management review

Sorenson, Timothy L. (2009) Credible collusion in multimarket oligopoly, Managerial and Decision Economics , vol.28, 2, 115-128

Thomadsen, R. (2007) Product Positioning and Competition: The Role of Location in the Fast Food Industry, Marketing Science, vol.26, 6, 792-804

Toivanen, O. & Waterson, M. (2005) Market Structure and Entry: Where's the Beef? ,RAND Journal of Economics, vol.36, 3, 680-699

Wang, S.-H., Lin I.-C. Chen C.-Y. Chen D.-R. Chan T.-C. & Chen, W.-J. (2013) Availability of convenience stores and adolescent alcohol use in Taiwan: a multilevel analysis of national surveys, Addiction, vol.108, 12

Yang, N. (2012) Burger King and McDonald's: Where's the Spillover? International Journal of the Economics of Business, vol.19, 2

Yang, Y.-L. (2009) The Consumers Purchase Decision of Chained Convenient Store at Scholl Campus, M.A. Thesis, Kun Shan University, Tainan, Taiwan

Yu, Tieying & Jr., Albert A. Cannella (2013) A Comprehensive Review of Multimarket Competition Research, Journal of Management, vol.39, 1, 76-109