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研究生: 郭廷群
論文名稱: 環境變遷對企業策略選擇及成長之影響 :電工器材業實例研究
指導教授: 司徒達賢
學位類別: 碩士
Master
系所名稱: 商學院 - 企業管理學系
Department of Business Administration
論文出版年: 1979
畢業學年度: 68
語文別: 中文
論文頁數: 190
中文關鍵詞:
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  • 第一章 導論1
    第一節 研究動機與目的2
    第二節 研究構架8
    第三節 研究方法11
    第四節 研究限制13
    第五節 論文結構14
    第二章 環境變遷與策略規劃19
    第一節 評估環境之必要19
    第二節 策略規劃21
    第三節 環境變遷之評估26
    第三章 企業對環境之偵測32
    第一節 環境偵測機置34
    第二節 情報通路41
    第三節 企業偵測之環境因素49
    第四章 策略形態與環境偵測68
    第一節 企業之策略形態68
    第二節 策略形態對環境偵測行為之影響80
    附錄4-1企業之策略形態(62,66年)92
    第五章 環境變遷對策略選擇之影響106
    第一節 策略勢態106
    第二節 環境變遷對策略選擇之影響116
    第六章 環境變遷與成長132
    第一節 企業之成長132
    第二節 環境變遷對企業成長之影響138
    附錄6-1企業之成長指標(62-66年)148
    第七章 結論與建議156
    第一節 結論156
    第二節 建議161
    參考書目 164
    附錄——本研究問卷

    圖之目錄

    一之一 科技——經濟環境3
    一之二 環境認識之擴大4
    一之三 史天納氏之企業策劃結構與程序6
    一之四 葛立克氏之策略規劃程序模式7
    一之五 策略問題之構面9
    一之六 策略問題之因素10
    一之七 研究架構11
    二之一 企業之社會功能23
    二之二 策略規劃:主要步驟之簡略流程24
    二之三 企業策略形態之轉換26
    二之四 環境之評估28
    三之一 人類情報處理系統之一般結構33
    三之二 人類對環境的偵測34
    三之三 組織與一般環境及任務環境的關係50
    三之四 企業行銷系統要素與環境52
    五之一 產品/市場組合之策略107

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    13. Conover, W. J., Practical Nonparametric Statistics, by John Wiley F. sons, Inc. 1971.
    14. Dah Hsian William Seetoo, The Strategy of Large Horizontal Mergers : An Empirical Research, (Ph. D dissertation,) Northwest University, 1977.
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    23. Gibbons, Jean Dickinson, Nonparametric Statistical Inference by Mc-Graw-Hill, 1971.
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    25. Galeck, William F, Business Policy : Strategy Formation and Management Action, 2nd, ed., McGraw-Hill Book Co., 1976.
    26. Hays, William L and Winkler, Robert L, Statistics Probability, Inference and Decision Volune 2, by Holt, Rinehart and Winston, Inc. 1970.
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    中文參考書目:
    1.司徒達賢主編,〞台灣企業經營的衝擊與再發展 〞,中華徵信所出版,六十七年八月。
    2.司徒達賢,〞簡介企業政策〞管理政策與個案集第一輯,台北,國立政治大學企業管理研究所出版,民國六十六年。
    3.陳定國,高階管理:企劃與決策,華泰書局,民國六十六年十月。
    4.許士軍,管理:規劃與創新,台北,地球出版社,民國六十三年。

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