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| 研究生： |
陸雅妮 Lemus, Yanyre |
|---|---|
| 論文名稱： |
新興國家設立語言學習機構之可行性分析：以貝里斯為例 Feasibility Analysis of Language Learning Institute Project in Emerging Countries: The Case of Belize |
| 指導教授： |
陸雅妮
Lemus, Yanyre |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2016 |
| 畢業學年度： | 104 |
| 語文別： | 英文 |
| 論文頁數： | 56 |
| 中文關鍵詞： | 語言 、中文 、學習 、西班牙語 |
| 外文關鍵詞： | Language, Chinese, Learning, Spanish |
| 相關次數： | 點閱：24 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
During the past years there has been a massive growth on the number of non-Chinese heritage people that have been learning Mandarin. The Chinese language is one of the most spoken languages in the world with one fifth of the planet speaking Mandarin. China has become the second largest economy in the world, which makes learning Chinese a very useful tool. Spanish is also one of the most spoken languages in the world and Belize is surrounded by Central American countries, which makes it essential to be able to communicate with other people around us in Spanish. Although Belize is a small country, it has many business activities with Taiwan and Central America and therefore it is very essential to be able to understand and communicate in Mandarin easily and effectively.
The purpose of this business plan is to perform feasibility analysis of a Language Institute in Belize. In order to assess the feasibility of this company, this business plan is going to present data on the importance of the Chinese and Spanish language within Belize and around world. The Language Learning Institute will be introduced and a business strategy and marketing strategy will be developed to determine the strengths of learning Mandarin for Business, as well as personal development. Lastly, the business model will be presented that will provide the important factors needed for the successful development of the business.
1. Introduction 1
2. Overview of language and languages in the World 3
2.1. Chinese language overview 6
2.2. Spanish language overview 8
2.3. English language overview 9
3. History of Belize 11
3.1. Languages spoken in Belize 12
3.2. Business relations 15
4. Organizational assessment 16
4.1. S W O T Analysis of Language Institute 17
4.1.1. Internal Factors – Strengths and Weaknesses 17
4.1.2. External factors – Opportunities and Threats 18
4.1.3. Competitive Forces 19
5. Business Strategy 22
5.1. Competitor Analysis 22
5.1.1. La Bacadilla Language School 22
5.1.2. Regional Language Center 24
5.1.3. Other Institutions 24
5.2. Language Learning Institute Description 25
5.2.1. Vision 27
5.2.2. Mission 27
5.2.3. Goals 27
5.2.4. Strategy and Key success factors 28
6. Marketing Strategy 31
6.1. Market Segmentation 31
6.2. Market Targeting 31
6.3. Marketing Mix 32
6.3.1. Product 32
6.3.2. Price 33
6.3.3. Place 34
6.3.4. Promotion 34
6.3.5. Marketing Strategy Conclusions 35
7. Financial Analysis 36
8. Business Model Language Institute 39
8.1. Value Proposition 39
8.2. Customer segments 39
8.3. Customer Relationships 40
8.4. Channels 40
8.5. Key Activities 41
8.6. Key Resources 42
8.7. Key Partners 44
8.8. Revenue Stream 45
8.9. Cost Structure 45
9. Business Model Canvas 46
10. Conclusion 47
Reference 48
• http://smallbusiness.chron.com/importance-good-communication-business-1403.html
• http://www.nationsonline.org/oneworld/languages.htm
• http://www.cctv-america.com/2015/03/03/chinese-as-a-second-language-growing-in-popularity
• http://www.nationsonline.org/oneworld/languages.htm
• https://www.todaytranslations.com/language-history/chinese
• https://en.wikipedia.org/wiki/Sino-Tibetan_languages
• https://en.wikipedia.org/wiki/History_of_the_Spanish_language
• http://linguistics.byu.edu/classes/ling450ch/reports/spanish.html
• http://www.belize.com/belize-demographics
• http://www.averagesalarysurvey.com/belize
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