跳到主要內容

簡易檢索 / 詳目顯示

回結果列表
研究生： 賈美荷
Gamero, Maria
論文名稱： 在薩爾瓦多設立雪花冰舖之商業企畫書
Business plan for a shaved ice shop in el salvador
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 61
中文關鍵詞： 刨冰 、健康的選擇 、食品店 、雪花冰 、外帶
外文關鍵詞： Shaved ice, Healthy option, Food shop, Shaved snow ice, Takeaway
相關次數： 點閱：23  下載：0 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • This business plan has been developed to determinate the feasibility of establishing the company Icy mix in El Salvador as an option for ice dessert. This will be different from what is currently on the market, since it is a product in between shaved ice and ice cream, more known as the Taiwanese shaved snow ice; however, it´s considered to be under the shaved ice industry.
    Currently in El Salvador, this industry is not yet developed, since there are not many formal companies that sell this product and them don´t have much awareness in the market, the main familiar to consumers are the push-cart vendors on the streets, which are not easy to find, because they are constantly moving in the search for clients. This represents an opportunity for the company to enter the market with an organized plan, using as an advantage the weather in the country, which average is between 28 to 22 Celsius degrees in the internal plateau.
    The business will consist in a food shop located in a middle and upper class mall of the country, where consumers will buy the product to takeaway. After doing the research, we are confident that Icy mix will be a popular choice for consumers who are interested in having a healthy option of ice or frozen dessert, looking to cool off and enjoy a delicious treat.

    1. Executive summary 1
    2. Company overview 3
    2.1. Mission 3
    2.2. Vision 3
    2.3. Values 3
    2.3.1. Excellence 3
    2.3.2. Customer oriented 3
    2.3.3. Responsibility 3
    2.3.4. Teamwork 4
    2.3.5. Integrity 4
    2.4. Objectives 4
    2.5. Organizational structure 4
    2.6. Key success factors 5
    2.7. Brand and product overview 6
    2.7.1. Company logo 6
    2.8. Company ownership 6
    3. Industry overview 7
    3.1. The ice dessert industry 7
    3.2. The shaved ice industry 10
    3.3. The shaved ice industry in El Salvador 12
    4. Macro environment 14
    4.1. Political 14
    4.2. Economic 14
    4.3. Social 14
    5. Market analysis 16
    5.1. Potter´s five forces analysis 16
    5.1.1. Supplier power 16
    5.1.2. Buyer power 16
    5.1.3. Competitive rivalry 16
    5.1.4. Threat of substitution 17
    5.1.5. Threat of new entry 17
    5.2. SWOT analysis 18
    5.3. Competitor analysis 19
    5.3.1. Direct competitors 19
    5.3.2. Indirect competitors 20
    6. Business model 22
    6.1. Key partners 22
    6.2. Key activities 23
    6.3. Customer segments 24
    6.4. Customer relationships 25
    6.5. Value proposition 25
    6.6. Key resources 26
    6.7. Channels 27
    6.8. Cost structure 27
    6.9. Revenue stream 28
    7. Marketing plan 29
    7.1. Target market 29
    7.2. Product 30
    7.3. Pricing 31
    7.4. Place 31
    7.5. Promotion 31
    7.6. Social media marketing 32
    7.7. Public Relations 32
    7.7.1. Sport events 33
    7.7.2. Influencer marketing 33
    8. Financial plan 34
    8.1. Initial investment summary 35
    8.2. Initial Balance sheet 36
    8.4. Estimated Income statement 37
    8.5. Estimated Cash flows 38
    8.6. Profitability analysis 39
    8.7. Break-even analysis 39
    9. Future growth 40
    9.1. Strategic alignments 40
    9.2. Market expansion 40
    9.3. Product expansion 40
    10. References 41
    11. Appendix 43
    11.1. Initial Startup costs 43
    11.2. Amortization table 46
    11.3. Wage calculations 48
    11.4. Depreciation table 49
    11.5. Sales observation study 50
    11.6. Survey 51
    11.6.1. Research methodology 51
    11.6.2. The research instrument 53
    11.6.3. Results of the survey 57

    • Anaya, R.A., García, R.J. (2012). Estudio de factibilidad técnico económico para el montaje de una procesadora de sorbete artesanal, elaborado a partir de las frutas de estación cosechadas por las familias (pp.3-6). Retrieved from: https://crispassinato.files.wordpress.com/2016/03/h_douglas_goff_richard_w_hartel_ice_creambookzz-org.pdf
    • Lazor, Drew. (2016). The Illustrated Global Guide to Shaved Ice. Retrieved from Saveur: https://www.saveur.com/shaved-ice-around-the-world
    • Average weather in El Salvador. (n.d.). Retrieved from Ministerio de Medio Ambiente: pertenecientes a la asociación cooperativa de producción agropecuaria “La Libertad” de R.L., ubicada en Tamanique, departamento de La Libertad, (pp.8-9). Retrieved from UES: http://ri.ues.edu.sv/1184/1/Tesis_G_32.pdf
    • Goff, H.D., Hartel, R.W. (2013). Ice cream. Springer. http://www.snet.gob.sv/ver/meteorologia/clima+en+el+salvador/
    • Economics information of the Macro Environment. The World Factbook. (n.d.). Retrieved from the Central Intelligence Agency CIA: https://www.cia.gov/library/publications/the-world-factbook/geos/es.html
    • López, T.S., Rodríguez, L.E. (2014). “El Salvador: Estimaciones y Proyecciones de Población. Nacional 2005-2050. Departamental 2005-2025”. Dirección General de Estadísticas y Censos Dygestic. (pp.37-40, 45-46, 71, 74). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/novedades/avisos/540-el-salvador-estimaciones-y-proyecciones-de-poblacion.html
    • Urban Area Population in San Salvador. (n.d.). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/temas/des/poblacion-y-estadisticas-demograficas/censo-de-poblacion-y-vivienda/poblacion-censos.html
    • Urban Area Population in La Libertad. (n.d.). Retrieved from Dirección General de Estadísticas y Censos de El Salvador Dygestic: http://www.digestyc.gob.sv/index.php/temas/des/poblacion-y-estadisticas-demograficas/censo-de-poblacion-y-vivienda/poblacion-censos.html

    無法下載圖示 此全文未授權公開
    QR CODE
    :::