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研究生： 沙若傑
Rajakumar Sathappan
論文名稱： 瑜珈商業計畫
Hamsalife Yoga
指導教授： 張大為
Chang, David
口試委員: 張永明
Chang, Yung-Ming
林怡伶
Lin, Yi-Ling
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2018
畢業學年度： 106
語文別： 英文
論文頁數： 55
中文關鍵詞： 瑜珈 、Hamsalife 、健康 、心靈
外文關鍵詞： Yoga, Hamsalife, Healthy, Mind and soul
DOI URL： http://doi.org/10.6814/THE.NCCU.IMBA.013.2018.F08
相關次數： 點閱：195  下載：0 
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    • Hamsalife Yoga, an all-encompassing sadhana blending traditional Yoga elements. Hamsalife is a way of life that strive towards healthy body, holistic mind and happy life through profound yogic science that unfolds the infinite potential of the human mind and soul. Hamsalife Yoga, an all encompassing Yoga sadhana that blends Shat Kriya, Asana, Pranayama, Mudra, Bandha, Dhyana & Yoga Nidra seamlessly along with other traditional elements from its roots of India. Hamsalife Yoga plans to generate revenue streams in few different ways: conducting Hamsalife Yoga RYT 200-Hour & RYT 300-Hour Teacher Training Courses (HYTTC), hosting our own retreats, providing a platform for teachers graduated from HYTTC to host and promote their retreats through our existing website and Facebook channels and lastly, selling natural cotton yoga mats and yoga-related products through a web shop. The projected revenues, costs and resulting profits from each revenue stream will conclude the minimum success criteria. Hamsalife aims to be able to fully focus on this venture with an income goal of 100,000 US$ as a baseline for being able to expand the business in a global level. Hamsalife Yoga will be able to reach it’s Income goal of 100,000 US$ by third year through Net Profit generated from all streams of revenues and by the end of 4th Year, HYTTC will generate more than 100,000 US$ as a single stream of revenue and gradually, the Hamsalife Yoga will be extended across the globe. Hamsalife Yoga is a new lineage, a deeper practise retaining the authentic knowledge and valuable traditions. By 9 years from the launch, Hamsalife Yoga might have successfully trained more than 1000 Hamsalife teachers; will conduct one retreat per month and 4 retreats per month by Hamsalife Teachers in addition to selling Yoga mats through both B2B & B2C modes. Hamsalife Yoga gives the opportunity to experience long lasting happiness, one’s purpose in life and the passion to share yogic lifestyle with others.

    1. CHAPTER 1 : HAMSALIFE - COMPANY DESCRIPTION 1
    1.1. General Company Description 1
    1.1.1. Hamsalife - Company Profile 1
    1.1.2. Hamsalife Yoga 1
    1.1.3. Hamsalife Retreats 2
    1.1.4. Hamsalife Shop 2
    1.2. Hamsalife Vision 2
    1.3. Hamsalife - Name Origin & Meaning 2
    1.3.1. Hamsa - Ham Sa - Sa Ham - Soham: 3
    1.3.2. Hamsalife Logo 3
    1.4. Five Points of Yoga 3
    1.4.1. Proper Exercise 4
    1.4.2. Proper Breathing 4
    1.4.3. Proper Relaxation 5
    1.4.4. Proper Diet 5
    1.4.5. Positive Thinking and Meditation 5
    1.5. Legal Form of Ownership : Sole Proprietorship 6
    1.5.1. Rajakumar Sathappan : Founder and CEO 6
    1.5.2. Yoga Qualifications 7
    2. CHAPTER 2 : PRODUCTS & SERVICES 9
    2.1. Hamsalife 9
    2.2. Hamsalife Yoga 9
    2.2.1. Hamsalife Yoga Classification: 10
    2.2.2. Yoga Alliance 12
    2.2.3. Hamsalife RYT 200-Hour & 300-Hour 16
    2.3. Hamsalife Retreats 19
    2.3.1. Netala, Uttarkashi. 15 -21 February, 2016 20
    2.3.2. Alappuzha, Kerala. 22-28 August, 2016 20
    2.3.3. Rishikesh. 28 January - 03 February, 2017 21
    2.3.4. Munnar, Kerala. 12 - 18 February, 2017 21
    2.3.5. Alappuzha, Kerala. 04 - 10 November, 2017 21
    2.4. Hamsalife Yoga Teacher’s Retreats 22
    2.5. Hamsalife Shop 22
    2.5.1. Benefits 23
    2.5.2. Specifications 23
    2.5.3. Go green! 23
    2.6. Hamsalife Exports - Wholesale of Yoga Mats & Accessories 24
    3. CHAPTER 3 : HAMSALIFE MARKETING PLAN 25
    3.1. Yoga Market Analysis: 25
    3.2. Wellness Tourism Market 26
    3.3. Competitor Analysis 27
    3.3.1. Yoga TTCs 28
    3.3.2. Yoga Retreats. 28
    3.4. SWOT Analysis 29
    3.4.1. Strengths 29
    3.4.2. Weaknesses 30
    3.4.3. Opportunities 30
    3.4.4. Threats 31
    3.5. Target Customers 31
    3.6. Marketing Plans 31
    3.6.1. Advertising 32
    3.6.2. Public Relations 32
    3.6.3. Personal Selling 32
    3.6.4. Website 33
    3.6.5. Promotions and Discounts 33
    3.6.6. Facebook 33
    3.6.7. Instagram 34
    3.6.8. Youtube 34
    3.6.9. Other Marketing Strategies 35
    3.6.10. Customer Relationship Management 35
    3.6.11. Other Social Media 35
    3.6.12. Promotion Budget 36
    3.7. Business Canvas 36
    3.8. Legal Formalities in Business Operations 37
    3.9. Insurance Information 38
    3.10. Exploring Tours 39
    4. CHAPTER 4 : HAMSALIFE HUMAN RESOURCES 40
    4. Personnel 40
    4.1. Founder and CEO 40
    4.2. Company Consultant 40
    4.3. Social Media Manager 40
    4.4. Creative Art Designer (Internship) 41
    4.5. Accountant 41
    4.6. Insurance Agent 41
    4.7. Payment Structure 41
    4.8. Training Methods and Requirements 42
    5. CHAPTER 5 : HAMSALIFE BUSINESS MODEL 43
    5.1. Capitalization and Startup Expenses 43
    5.2. Personal Financial Statement 43
    5.3. Revenue Models and Financial Planning 44
    5.4. Hamsalife Yoga RYT 200-Hour & RYT 300-Hour 44
    5.5. Hamsalife Retreats Revenue Projection 44
    5.6. Hamsalife Teachers’ Retreats Revenue Projection: 45
    5.7. Web-Shop: 45
    6. CHAPTER 6 : HAMSALIFE FINANCIAL PLAN 46
    6.1. HYTTC RYT 200-Hour & RYT 300-Hour 46
    6.2. Hamsalife Retreats 47
    6.3. Hamsalife Teachers’ Retreats 48
    6.4. Hamsalife Yoga Mats 49
    6.5. Cumulative Revenue Projections and Measurement of Success: 51
    6.6. Hamsalife Yoga Conclusion : Walk the Path, Let the Journey Unfold! 52
    7. References 54

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