此論文目的為旅遊目的地行銷網站，特別是國家觀光局及國家機構的官方網站。除了檢視利用目的地行銷理論文獻檢視行銷成功網站的特點之外，更建立一個比較目的地網站之評估工具。
此論文更加探索國家旅遊目的地網站及國家發展指標之相互關係，也加以討論相互關係中的因果及提供未來相關研究之建議。
最後，此論文調查網站上的圖片及製片，研究最常表象出的主題及探討照片主題及網站發展程度和旅遊地點地理位置之相互關係及模式。

This thesis focuses at destination marketing Web sites, specifically Web sites run by official tourism bodies such as tourism boards, national tourism agencies, ministries of tourism etc., and examines what features are important in a successful Web site by combining a number or studies on Web site evaluation and destination marketing theory, thus creating a comprehensive destination marketing Web site evaluation tool. This study also looks at the photograph themes used on the Web sites.
The analysis further discovers that there is a strong relationship between the quality of national destination Web sites and the development level of the country. The thesis discusses the possible causality and other influences on these found relationships and offers suggestions for future research in this area.
Finally, photographs present on the Web sites are examined to find out what themes are most commonly present. The evaluation reveals that there is a clear pattern between the photograph themes and that these findings comply with the post-colonial theory.

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