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過去許多學者檢驗過企業在選擇海外進入模式時眾多的考慮因素。其中，學者發現國際經驗確實會影響企業海外進入模式的選擇，但是只有少數學者探究國際經驗的種類與各種國際經驗對於進入模式所帶來的影響。因此本研究將細分企業的國際經驗為地主國經驗、區域經驗、國際化經驗與先前模式經驗，與各種國際經驗對於企業於進入模式的影響。
本研究的研究問題主要檢驗各類國際經驗對企業海外進入模式的影響方向與程度是否相同。本研究以東洋經濟新報社內於1995年至2001年對六大區域(東亞、東南亞、南亞、北美自由貿易區、南美洲、歐洲)進行投資的3475家日本企業海外子公司為研究對象，利用二元logistic迴歸模型檢驗四種國際經驗與企業海外進入模式的關係。研究結果顯示，並非所有國際經驗對企業海外進入模式的效果都相同，日本企業地主國經驗與區域經驗越豐富的時候，進入特定地主國與區域時會偏好採用合資事業；擁有越多國際經驗的日本企業則會偏好選擇獨資事業做為進入模式；擁有越多先前模式經驗，當日本企業先前合資事業比例越高時，偏好選擇合資事業做為海外進入模式。
摘要 i
表目錄 iv
圖目錄 v
第一章 緒論 1
第一節 研究動機與背景 1
第二節 研究問題 3
第三節 研究範圍 4
第二章 文獻探討 5
第一節 進入模式 5
第二節 海外直接投資相關理論 11
第三節 相關研究 14
第四節 小結 21
第三章 研究假設 22
第一節 地主國經驗 24
第二節 區域經驗 26
第三節 國際化經驗 28
第四節 先前模式經驗 30
第四章 研究方法 32
第一節 樣本描述 32
第二節 變數衡量 34
第三節 資料分析方法 44
第四節 實證結果分析 45
第五章 結論 58
第一節 研究結論 58
第二節 研究貢獻 62
第三節 研究限制與未來研究方向 64
第六章 參考文獻 65
第一節 中文文獻 65
第二節 英文文獻 66
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