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| 研究生： |
陳淑蕊 Chan, Yolanda |
|---|---|
| 論文名稱： |
企業社會責任─金融業案例研究 Is Corporate Social Responsibility a Marketing Tactics or a Good Cause? A study on Financial Industry |
| 指導教授： |
吳文傑
Wu, Jack |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 43 |
| 中文關鍵詞： | 社會責任 、金融業 |
| 外文關鍵詞： | Social Responsibility, Financial Industry |
| 相關次數： | 點閱：104 下載：42 |
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企業社會責任─金融業案例研究
Corporate Social Responsibility is emerging in Taiwan. The thesis is to examine whether corporates in Taiwan are truly implementing corporate social responsibility by studying the practice in financial industry. In this paper, qualitative and quantitative surveys were conducted to the stakeholders of financial industry in order to evaluate their attitude, practice and effectiveness of financial industry on corporate social responsibility.
Keywords: Corporate Social Responsibility, Corporate Citizenship, Financial Industry, Banking Industry, Business Ethics
1. Introduction 1
2. Corporate Social Responsibility 2
2.1. Benefit of CSR 5
2.2. Regulations on CSR 7
3. CSR in Taiwan 9
3.1. CSR in Taiwan Financial Industry 11
3.2. How CSR is Measured 14
4. Is CSR a Good Cause or Marketing Tactic? 18
4.1. Qualitative Survey 18
4.2. Quantitative Survey 19
5. Survey Analysis 23
5.1. Qualitative Analysis 23
5.2. Quantitative Analysis 26
6. Findings 31
6.1. Sustainability Becomes the Responsibility of PR 31
6.2. Award and Media Exposure as Important KPI for CSR 31
6.3. Room for Improvement for Local Corporates 32
6.4. Public Is Still Lack of Understanding CSR 33
7. Conclusion 35
Reference 37
Appendix 39
Quantitative Survey Results 39
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14. http://forbesindia.com/blog/the-good-company/the-flag-off-of-csr-rules-india-inc-s-to-do-list-for-compliance-to-section-135/
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17. http://topic.cw.com.tw/csr/rules-5.aspx
18. http://csr.moea.gov.tw/main.aspx
