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研究生： 江易峰
Chiang, Ryan Y.F
論文名稱： 台灣養水種電計畫商業模式分析
Business Model Analysis for The Project of The Photovoltaic Farming to Reserve Water in Taiwan
指導教授： 吳文傑
Wu, Jack
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2013
畢業學年度： 101
語文別： 英文
論文頁數： 30
中文關鍵詞： 光伏 、養水種電 、商業模式
外文關鍵詞： Photovoltaic, Solar farm, Business Model
相關次數： 點閱：698  下載：0 
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    • The project of the photovoltaic farming to reserve water in Taiwan came out in Mar, 2010 which was presented by Pingtung County Government after Typhoon Morakot brought floods and sludge which have submerged large tracts of land and fishponds in Linbian and Jiadong. The objective of this project is to link solar farm producers, Government, and local people's effort to improve local victims’ life quality, to help local industry transformation and to avoid pumping of groundwater and land subsidence. In order to analyze the economic value of this project and also promote it to other regions, Alexander Osterwalder & Yves Pigneur’s Business Model Canvas (2010) is quoted to analyze each block of the business model in this project. Through the establishment of the business model, it can provide a good solution for over-supply solar energy industry and also contribute to the environment.

    1. Introduction 1
    1.1. Project Background 1
    1.2. Research Motivation 2
    1.3. Research Purpose 3
    1.4. Methodology 3
    1.5. Framework 7
    2. Demand Side 8
    2.1. Customer Segment and Respective Value Proposition 8
    2.2. Customer Relationships and Channels 11
    3. Supply Side 13
    3.1. Key Partners and Their Value Proposition 13
    3.2. Key Activities and Key Resources 14
    4. Financial Side 20
    4.1. Cost Structure and Revenue Streams 20
    4.2. Analysis 23
    5. Conclusion & Suggestions 25
    5.1. Conclusion 25
    5.2. Suggestions 28
    Reference 30

    Alexander Osterwalder & Yves Pigneur. “Business Model Generation” July 6, 2010.
    2012 Tier 1 Polysilicon Production Predicted to Exceed PV Industry Requirements, October 9, 2012 http://www.photovoltaic-production.com/4149/chronic-polysilicon-over-supply/
    Land Subsidence Prevention and Reclamation Data Network. “產業轉型，止陷契機-屏東佳冬、林邊下陷區發展太陽能產業介紹” January, 2012
    梁智恆, “2010年太陽光電市場供需分析” March 3, 2010. http://www.digitimes.com.tw/tw/rpt/rpt_show.asp?cat=SOR&v=20100303-119#ixzz2UMS5t958
    Public Diplomacy Coordination Council. May 25, 2013. http://www.mofa.gov.tw/EnOfficial/ArticleDetail/DetailDefault/2d8a7e30-bba1-4014-bbae-dc9198b881a9?arfid=7b3b4d7a-8ee7-43a9-97f8-7f3d313ad781&opno=84ba3639-be42-4966-b873-78a267de8cf1
    李孟霖, “災後新產業─養水種電計畫開跑” August 24, 2010. http://www.88news.org/?p=6007
    WealthPress, “新太陽鍊金術” April 2, 2009.
    陳惠萍, “綠能科技的在地使用：屏東「養水種電計畫」案例分析” 2012.
    Jessica Cheam. “Singapore to Set Up $11 million Floating Solar Project in Reservoir”. The Straits Times. November 3, 2011.
    John Landers. “Dynamics of the Photovoltaic Value Chain.” November 17, 2011. http://pv.energytrend.com/Photovoltaic_Value_Chain_20111117

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