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研究生： 黎曼莉
Melissa Lefolle
論文名稱： 商業企畫書 - 客製化泳裝品牌"By Sassou"
Business Plan - Tailor Made Swimwear Brand “By Sassou”
指導教授： 吳文傑
Wu, Jack
口試委員: 彭喜樞
Peng, Si-Shu
鄭輝培
Cheng, Huei-Pei
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2022
畢業學年度： 111
語文別： 英文
論文頁數： 74
中文關鍵詞： 泳裝 、法國 、量身製作
外文關鍵詞： Swimwear, French, Tailor-Made
DOI URL： http://doi.org/10.6814/NCCU202201748
相關次數： 點閱：69  下載：0 
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    • By Sassou is a French Brand of Tailor-Made swimwear. Created as an amateur project in 2020 by Mélissa LEFOLLE and her business partner Marion CLABAULT. Together we decided to make our amateur project a professional one by developing this business plan.
    By Sassou is a swimwear brand dedicated to the production and sale of tailor-made Swimwear for women of all age and Body type, that want to feel comfortable, and sensual while having a positive impact on the planet.
    In this business plan you will find the presentation of our company goals, Business philosophy, and Competitive advantage. You will also find a description of our products and services. An Industry analysis describing the French swimwear market as well as the major players of the industry. The next parts are the Marketing and Operational Plans, that are based mostly on the results we had during the summers of 2020-2021.The responsibilities and skills of Mélissa LEFOLLE and Marion CLABAULT were described in the Management and organization part of the report. Finally, the Startup Expenses and Financial plan part of the report will show that is project is financially viable at a small scale.

    TABLE OF CONTENTS
    INTRODUCTION 1
    1. EXECUTIVE SUMMARY 3
    2. GENERAL COMPANY DESCRIPTION 5
    2.1. MISSION STATEMENT 5
    2.2. COMPANY GOALS AND OBJECTIVES 5
    2.3. BUSINESS PHILOSOPHY 6
    2.3.1. BUILD THE BEST PRODUCT 6
    2.3.2. EMPOWER WOMEN 6
    2.3.3. CAUSE NO UNNECESSARY HARM 7
    2.3.4. IMPLEMENT SOLUTIONS TO THE ENVIRONMENTAL CRISIS. 8
    2.4. TARGET MARKET 8
    2.5. STRENGTH AND CORE COMPETENCIES 9
    2.6. LEGAL FORM 10
    3. PRODUCTS AND SERVICES 12
    3.1. PRIMARY PRODUCTS AND SERVICES 12
    3.1.1. “BY SASSOU” DESIGNS 12
    3.1.2. CUSTOM DESIGNS 18
    3.2. SECONDARY PRODUCTS AND SERVICES 19
    3.2.1. ACCESSORIES 19
    3.2.2. REPAIR, CUSTOMIZATION AND RECYCLING 20
    3.2.3. PATTERNS, TUTORIALS AND SEWING KITS 20
    4. INDUSTRY ANALYSIS 22
    4.1. THE SWIMWEAR INDUSTRY IN FRANCE 22
    4.2. PESTEL ANALYSIS 24
    4.2.1. POLITICS 24
    4.2.2. ECONOMY 25
    4.2.3. SOCIAL 26
    4.2.4. TECHNOLOGY 27
    4.2.5. ENVIRONMENT 28
    4.2.6. LEGAL 29
    4.3. COMPETITORS 30
    5. MARKETING PLAN 34
    5.1. SUMMERS 2020-2021 : TESTING THE DEMAND 34
    5.1.1. SOCIAL MEDIA 34
    5.1.2. SURVEY 34
    5.1.3. DISTRIBUTION CHANELS 36
    5.1.4. SALES 36
    5.1.5. FINANCES 39
    5.2. CUSTOMERS 40
    5.3. STRATEGY 43
    5.3.1. PROMOTION 43
    5.3.2. PEOPLE 44
    5.3.3. PRICING 44
    5.3.4. PLACE 45
    5.3.5. LOYALTY STRATEGY 46
    5.3.6. PRIMARY PRODUCTS SALES FORECAST 46
    5.3.7. SECONDARY PRODUCTS AND SERVICES SALES FORECAST 49
    6. OPERATIONAL PLAN 51
    6.1. PRODUCTION COSTS 51
    6.1.1. DIRECT LABOR COST 51
    6.1.2. RAW MATERIAL COST 51
    6.1.3. PACKAGING COST 52
    6.2. LOCATION 52
    6.3. PERSONNEL 53
    6.4. INVENTORY 55
    6.5. SUPPLIERS 56
    7. MANAGEMENT AND ORGANISATION 57
    8. STARTUP EXPENSES 60
    8.1. ADMINISTRATIVE COSTS 60
    8.2. FURNISHING COST 60
    8.3. DESIGN COST 61
    8.4. INVENTORY COST 61
    8.5. ONLINE SALES COST 61
    8.6. PRODUCTION COST 61
    8.7. MARKETING COST 61
    9. FINANCIAL PLAN 63
    9.1. 12-MONTH PROFIT AND LOSS PROJECTION 63
    9.2. FIVE-YEAR PROFIT PROJECTION 64
    REFERENCES 67
    APPENDIX 1: FIRST YEAR FORECAST – BEST CASE SCENARIO 70
    APPENDIX 2: FIRST YEAR FORECAST – WORST CASE SCENARIO 71
    APPENDIX 3: CV MÉLISSA LEFOLLE 72
    APPENDIX 4 : CV MARION CLABAULT 73
    APPENDIX 5 : START UP EXPENSES 74

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