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| 研究生： |
丁正玉 Phatra Sae Ting |
|---|---|
| 論文名稱： |
曼谷二手衣創業企劃書 Second Hand Clothes Store in Bangkok |
| 指導教授： |
吳文傑
Jack Wu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2014 |
| 畢業學年度： | 102 |
| 語文別： | 英文 |
| 論文頁數： | 55 |
| 中文關鍵詞： | 曼谷 、二手衣 、創業 |
| 外文關鍵詞： | Bangkok, Second Hand Clothes, Store |
| 相關次數： | 點閱：211 下載：0 |
| 分享至: |
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曼谷二手衣創業企劃書
Women enjoy buying clothes, they keep filling new items in their closet, in the mean time, there are items they do not want to wear due to various reasons, which leads to a huge number of garments waste, only a small amount of them create monetary value to the owner. Wouldn’t it be great, if girls can maximize or make more value out of their old clothes by selling them?
Re-vivi will help girls turning their unused clothes into another source of their income, on the other hand, help the buyer save more money by offer them cheap second hand clothes. Re-vivi will receive clothes from seller, and distribute items through flea market, social media, instant message application and e-commerce online store. As an agent, the revenue will come from us taking some commission from clothes owner. According to the survey, Bangkokian ladies admitted that they want to sell their clothes, but time and effort are two main issues that stop them. Other reasons include they do not know where to sell and the efforts of selling might not worth the money they receive.
At Re-vivi, we want to start a business applying a lean startup approach: first by build the model solving the problem, developing a minimum viable product to begin the process of learning as quickly as possible, we will then measure and re-build the model on those measure metric over and over again. Therefore, during the first six months, we will receive the garments from the seller and distribute them in the flea market and social media, we will see if the model works well before start to build an e-commerce website based on the experience.
This paper may not be a huge successful business plan, but there will not be a huge capital loss, as we will use the minimal investment. We may also develop some other plans along the way, because the main goal is to monetize from the clothes waste from those who think that: “it would be great if I can sell those items I do not want anymore”.
Keywords: Second hand clothes, Used clothes, Flea market, Shopaholic
1. Introduction 1
1.1. Thailand Second Hand Clothes Market 1
1.2. Bangkokian Ladies Shopping Habit 2
2. Executive Summary 6
2.1. Overview 6
2.2. Mission 6
2.3. Objective 6
2.4. Products and Service 7
2.5. Company 7
2.6. Customer 7
2.7. Development 8
2.8. Financial consideration 8
3. Business Model Proposition 9
4. Company Summary 12
4.1. Company Ownership 12
4.2. Start-Up Summary 12
4.3. SWOT Analysis 13
4.3.1. Strengths 13
4.3.2. Weaknesses 13
4.3.3. Opportunities 13
4.3.4. Threats 14
5. Development Phase 16
5.1. Phase I: Pilot Test Phase 16
5.2. Phase II: Intensive Sale & Go Online 20
6. Market Analysis 23
6.1. Market Segmentation 23
6.2. Online Plan Summary 25
6.3. Promotional Strategies 26
6.4. Clothes acquiring plan 27
6.5. Store Location Analysis 27
7. Sales Summary 30
7.1. Sales Strategy 30
7.2. Sales Forecast 30
8. Competitors 32
8.1. Seller 32
8.2. Buyer 32
9. Management Summary 35
9.1. Personnel Plan 35
10. Financial Plan 37
10.1. Funding 37
10.2. Minimum acceptable price 37
10.3. Pilot Test Phase Summary 38
10.4. Intensive sale and Go online phase summary 40
10.5. Taxation 41
11. Conclusion 43
Reference 44
Appendix 43
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Staffwriter. (2012, 06 14). Socialbakers. Retrieved 04 05, 2014, from Top 10 biggest Facebook cities: http://www.socialbakers.com/blog/647-top-10-biggest-facebook-cities
Winijkulchai, A. (2013, 30 1). Thailand adopts nationwide minimum wage policy amid controversy. Retrieved 05 01, 2014, from Asiafoundation.org: http://asiafoundation.org/in-asia/2013/01/30/thailand-adopts-nationwide-minimum-wage-policy-amid-controversy/
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