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| 研究生： |
李建霖 Lee, Alex |
|---|---|
| 論文名稱： |
無線降躁麥克風之商業企劃書 Business plan for WiMic wireless & noise-free recorder |
| 指導教授： |
尚孝純
Shang, Shari |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2017 |
| 畢業學年度： | 105 |
| 語文別： | 英文 |
| 論文頁數： | 33 |
| 中文關鍵詞： | YouTubers 、影片 、智慧型手機配件 、抗噪 、錄音機 、直播 |
| 外文關鍵詞： | YouTubers, Videos, Smartphone accessory, Noise-reduction, Recorder, Live broadcasting |
| 相關次數： | 點閱：40 下載：16 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The smart phone has become the major device for taking photos and filming. There are 800 hours of videos uploaded to YouTube every minute, and more YouTubers participating in generating videos. Because it is an era of we-media, there will be more and more people using video to promote himself. Nowadays, people can shoot 4k video by smartphones, but there’s no solution for people who want to shoot videos with good audio quality, without worrying about the issue of noise, time consuming, post-editing, expensive tools and long distance filming.
This new product called WiMic, a wireless noise-reduction recorder for video-shooting on smartphones. The target audience will be YouTubers, video makers, travelers, families, bands, sports. Anyone who want to shoot good videos with great and clear audio quality will need wireless recorder like WiMic. In addition, there are some main features, such as noise reduction by ANR and ANC, light weight, long distance of audio recording, three-sound-tracks simultaneous recording and supporting live streaming, which help video-shooting lovers to produce better audio quality videos without noise and share them with friends and audience.
Chapter One Business Objectives 1
1.1 Introduction 1
1.2 Motivation 1
1.3 Business Objectives 2
1.4 Business Model 2
Chapter Two Market Opportunity 5
2.1 More Smartphones 5
2.2 Microfilm Production 6
2.3 More YouTubers 6
2.4 Demand of Live Video Streaming 7
2.5 Smartphones Accessories 7
Chapter Three The Product Description 9
3.1 Product Characteristics 9
3.1.1 Distance of Recording 10
3.1.2 Audio Quality 11
3.1.3 Post-editing 11
3.1.4 Multiple Sound Tracks 12
3.1.5 Live Streaming 12
3.1.6 Light Weight 13
3.2 Product Design 13
3.3 Product Specification 15
Chapter Four Operation 17
4.1 Demography 17
4.2 Organizational Structure 17
Chapter Five SWOT 18
5.1 Strength 18
5.2 Weakness 18
5.3 Opportunity 18
5.4 Threat 19
Chapter Six Marketing Strategy 21
6.1 Target Segment 21
6.2 Channels 22
6.3 Pricing 23
6.4 Promotion 23
6.5 Growth Strategy 24
Chapter Seven Product Roadmap 25
Chapter Eight Risk Analysis 26
8.1 Regulation 26
8.2 Risk Factor Analysis 26
Chapter Nine Financial Analysis 28
9.1 Source of Revenue 28
9.2 Fixed Cost 28
9.3 Variable Cost 29
9.4 Income Statement 31
Chapter Ten Conclusion 32
Reference 33
1. YouTube company statistics retrieved from http://www.statisticbrain.com/youtube-statistics/
2. Internet traffic for video in 2019 retrieved from http://tubularinsights.com/2019-internet-video-traffic/#ixzz4cdja4J9M
3. Projected shipment for smartphones. Retrieved from https://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/
4. Global video streaming market. Retrieved from http://www.marketsandmarkets.com/PressReleases/video-streaming.asp
5. Explanation of ANC and ANR. Retrieved from https://en.wikipedia.org/wiki/Active_noise_control
