跳到主要內容

簡易檢索 / 詳目顯示

回結果列表
研究生： 張雪兒
Michelle Sagastume Escobar
論文名稱： " ZAS ": 宏都拉斯的中小企業電子商務平台
“ZAS”: A Business Plan for an MSME E-commerce Platform in Honduras
指導教授： 張大為
Chang, David
口試委員: 陳春龍
Chen, Samuel
林月雲
Lin, Carol
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2021
畢業學年度： 109
語文別： 英文
論文頁數： 89
中文關鍵詞： 電子商務 、宏都拉斯 、市場 、中小微企業 、平台
外文關鍵詞： E-commerce, Honduras, Marketplace, MSME, Platform
DOI URL： http://doi.org/10.6814/NCCU202100630
相關次數： 點閱：40  下載：2 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • “ZAS”, is an E-commerce Platform in Honduras that provides Micro, Small, and Medium Enterprises “MSMEs” a solution to transform their on-site business into an online one and provides a space for trade, where enterprises, institutions, suppliers, and the final customer can connect from nationwide, creating an ecosystem where MSMEs can thrive. For our final customer, ZAS is the Online Marketplace that offers a personalized and complete online buying service, from purchase to delivery at their door, not yet seen in Honduras. Even though this type of commerce is still young in the country, COVID-19 in 2020, accelerates the development of this industry and the telecommunications sector, providing more opportunities for investors to reach a potential market of 4.8 million current active social media users. In addition, ZAS will create network effects in the supply side (MSMEs) and demand side (Final customers) by implementing attractive business strategies to reach them.

    TABLE OF CONTENTS

    1. BUSINESS MOTIVATION 1
    1.1. Company Overview 1
    1.2. Vision 2
    1.3. Mission 2
    1.4. Core Values 2
    1.5. Name and Company Logo 3
    2. MARKET ANALYSIS 5
    2.1. E-commerce Global Market: MSME industry in emerging markets and digital platforms 5
    2.2. Honduras: Economy and Country Overview 8
    2.3. MSME’s in Honduras 10
    2.4. E-commerce legal environment in Honduras 12
    2.4.1. E-commerce Law 12
    2.4.2. . Electronic Billing Regulation 12
    2.4.3. Law on Electronic Signatures 13
    2.5. The behavior of Hondurans towards e-commerce 14
    2.6. Market Opportunity 15
    2.7. General Summary of Customers 16
    2.7.1. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” 16
    2.7.2. Market Survey: “Defining Target Audience needs and wants” 18
    3. SERVICES AND PRODUCTS 22
    3.1. MSMEs Products and Services in ZAS by Category 22
    3.1.1. Food and Beverages and Spirits 22
    3.1.2. Beauty and Skin Care Category 22
    3.1.3. Clothing and Shoes 22
    3.1.4. Jewelry and accessories 23
    3.1.5. Leather products and handicrafts 23
    3.1.6. Home 23
    3.1.7. Services 23
    3.2. ZAS Services offered to MSMEs 23
    3.2.1. Digital 24
    3.2.2. E-commerce 24
    3.2.3. Supply Chain Management 24
    3.3. Social Impact 25
    4. BUSINESS MODEL 27
    4.1. Business Canvas Model 27
    4.1.1. Customer Segment 27
    4.1.2. Value Proposition 28
    4.1.3. Channels 28
    4.1.4. Customer Relationship 29
    4.1.5. Revenue Streams 30
    4.1.6. Key Partners 31
    4.1.7. Key Activities 32
    4.1.8. Key Resources 33
    4.1.9. Cost Structure 33
    5. MARKETING PLAN AND SALES STRATEGY 34
    5.1. Competitors’ Analysis 34
    5.2. SWOT Analysis 41
    5.3. Porter’s Five Forces Analysis 41
    5.3.1. Bargaining the Power of Suppliers 41
    5.3.2. . Bargaining the Power of Buyers 42
    5.3.3. .Threat of Substitution 42
    5.3.4. Threat of New Entrants 42
    5.4. Perceptual Map 43
    5.5. Marketing Mix 44
    5.5.1. Services 44
    5.5.2. Price 44
    5.5.3. . Place 44
    5.5.4. Promotion 45
    5.5.4.1. Advertisement Campaign 45
    5.5.4.2. ZAS Recommendation Program and incentives 46
    6. OPERATIONAL PLAN 47
    6.1. Research and Development of the Digital E-commerce platform 47
    6.1.1. ZAS Marketplace features and costs 48
    6.2. Shipping and delivery 49
    6.3. Warehouse and inventory system 49
    7. MANAGEMENT AND ORGANIZATION 50
    8. FINANCIAL PLAN 52
    8.1. Startup Expenses 53
    8.2. Wages, Salaries, and Liabilities 54
    8.3. Sales Forecast 55
    8.4. Property, Plant, and Equipment (PPE) 56
    8.5. Pro-Forma Income Statement 57
    9. SCALABILITY 58
    9.1. Market Expansion 58
    9.2. Product and Service Expansion 58
    9.3. Social Impact Expansion 58
    10. CONCLUSIONS 59
    11. REFERENCES 61
    12. APPENDIX 64
    12.1. A. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” -- Survey Template 64
    12.2. B. Market Survey: “MSME’s current stage and needs related to an e-commerce platform” – Tabulation / Statistics 67
    12.3. C. Market Survey: “Defining Target Audience needs and wants” -- Survey Template 74
    12.4. D. Market Survey: “Defining Target Audience needs and wants” – Tabulation / Statistics 78
    12.5. E. Forecast sales yearly breakdown. 89

    REFERENCES
    Acosta, G. (2020, May 14). Retrieved from LINC, LLC: https://linclocal.org/2020/05/14/honduras-mipymes-afectadas-por-el-covid-19/
    Agencia EFE. (2020, October 5). Retrieved from AGENCIA EFE S.A.: https://www.efe.com/efe/america/economia/las-mipymes-requieren-liquidez-para-apoyar-la-recuperacion-economica-de-honduras/20000011-4360419#:~:text=Las%20MiPymes%20contribuyen%20con%20el,el%20pa%C3%ADs%2C%20seg%C3%BAn%20cifras%20oficiales.
    DataReportal. (2021, February 11). Retrieved from DataReportal: https://datareportal.com/reports/digital-2021-honduras?rq=honduras
    Forbes Centroamérica. (2020, May 21). Retrieved from Forbes Centroamérica: https://forbescentroamerica.com/2020/05/21/una-de-cada-tres-mipymes-hondurenas-camina-hacia-la-muerte-por-la-pandemia/#:~:text=Pese%20a%20los%20desaf%C3%ADos%20que,900%2C000%20personas%2C%20seg%C3%BAn%20cifras%20oficiales.
    La Tribuna. (2018, April 17). Retrieved from La Tribuna: https://www.latribuna.hn/2018/04/17/las-mujeres-lideran-sector-mipymes/
    Laurance Morvan, F. H. (2016). Retrieved from Accenture: https://www.accenture.com/us-en/_acnmedia/pdf-29/accenture-five-ways-to-win-with-digital-platforms-full-report.pdf
    Observatory of Economic Complexity (OEC). (2019). Retrieved from Observatory of Economic Complexity (OEC): https://oec.world/en/profile/country/hnd
    OECD. (2021). Retrieved from OECD iLibrary: https://www.oecd-ilibrary.org/sites/1386638a-en/index.html?itemId=/content/component/1386638a-en
    Paldesk. (2020). Retrieved from Paldesk: https://www.paldesk.com/how-much-does-it-cost-to-build-an-online-marketplace/#:~:text=Generally%2C%20the%20online%20marketplace%20can,eCommerce%20business%20is%20not%20wrong
    Poder Legislativo. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/521-ley-sobre-firmas-electronicas
    Poder Legislativo. (2014). Retrieved from Tribunal Supeior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/leyes/613-ley-sobre-comercio-electronico
    Popov, A. (2021, March 15). Retrieved from United Nations Conference on Trade and Development: https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-point
    Prensa Libre. (2020, August 6). Retrieved from CentralAmericaData: https://www.centralamericadata.com/es/article/home/Ventas_Qu_canales_surgieron_en_la_nueva_normalidad
    Roach, A. (2020, December 3). Retrieved from Oberlo UAB: https://www.oberlo.com/blog/future-of-ecommerce
    Secretaria de Finanzas. (2013). Retrieved from Tribunal Superior de Cuentas, Gobierno de Honduras: https://www.tsc.gob.hn/biblioteca/index.php/reglamentos/555-reglamento-del-regimen-de-facturacion-otros-documentos-fiscales-y-registro-fiscal-de-imprentas
    Secretaría de Gobernación y Justicia. (2009, January 14). Retrieved from Asociación Nacional de Industriales de Honduras (ANDI): http://www.andi.hn/wp-content/uploads/2012/11/ley_del_fomento_para_las_mipyme.pdf
    SENPRENDE. (2015). Retrieved from MIPYME, Honduras: http://mipyme.hn/grafica.html
    Statista. (2020, November). Retrieved from Statista: https://www.statista.com/outlook/dmo/ecommerce/worldwide
    The World Bank Group. (2020, Octuber 9). Retrieved from The World Bank Group: https://www.worldbank.org/en/country/honduras/overview
    The World Bank Group. (2020). Retrieved from The World Bank Group: https://databank.worldbank.org/reports.aspx?source=2&country=HND
    Worldometer. (2020). Retrieved from Worldometer: https://www.worldometers.info/world-population/honduras-population/

    QR CODE
    :::