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研究生： 丁安迪
Dickinson- Andrew
論文名稱： 光電系統整體研究計畫
Photovoltaic Systems Integrator Business Plan
指導教授： 劉助
Liu-James
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2009
畢業學年度： 98
語文別： 中文
論文頁數： 69
中文關鍵詞： 光電
相關次數： 點閱：116  下載：87 
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    • 光電系統整體研究計畫


    SUNRG! is a complete Photovoltaic (PV) systems integrator targeting Public School Districts in the USA. SUNRG!’s initial market is the Albuquerque Public School District (APS) in Albuquerque, New Mexico targeting primary and secondary schools. SUNRG!’s product is a standardized 500kW PV roof mounted system generating approximately 950,000kWh annually. SUNRG!’s business model creates value by combining a highly price competitive project with advantageous supplier terms and a reasonable client payment schedule resulting in a 40%+ return for the School District, a committed supplier relationship and a 20%+ four year average profit margin for SUNRG!.


    1. Executive Summary 1

    2. General Company Description 3
    2.1. Industry Description 4
    2.2. Changing Landscape & Industry Trends 5

    3. SUNRG! Strengths and Core Competencies 11
    3.1. SWOT Analysis 14

    4. Company Structure 15

    5. Products and Services 17

    6. Marketing Plan 20
    6.1. Barriers to Entry 26
    6.2. Customers & Competition 28

    7. Strategy 30

    8. Critical Project Points 36

    9. Financial Plans 40

    10. Bibliography 49

    Appendices
    A. : Specs for a 500kW Non-Residential Array 51
    B. APS Leadership Team Organization Chart 54
    C. Clean Renewable Energy Bonds details 55
    D. Major competitors: Albuquerque Market 60
    E. RETSCreen Analysis 62
    F. San Antonio, Texas, Bandera County market research 63
    G. SUNRG!’s secondary Revenue Stream 69

    List of Tables and Figures
    1. SUNRG! 4 year Projection 2
    2. Historical and Projected Experience Curve for PV Modules 4
    3. Projected Market for PV Energy 6
    4. US Average Price of Retail Energy 2007 7
    5. Forecasted US Average Grid Electricity Rates in cents 8
    6. Grid Parity of Solar Energy 8
    7. Forecasted PV Costs 9
    8. Value of PV market (annually) up to 2030 10
    9. Figure 9: Display of a large roof mounted PV Array 18
    10. Photovoltaic Resource of USA 20
    11. Example of roof mounted PV system 25
    12. SatCon’s 500kW PowerGate Inverter 27
    13. Estimated annual electricity usage per pupil in the APS system 30
    14. RETSCreen analysis 31
    15. PNM Incentives 32
    16. SUNRG!’s 500kW system’s contribution; average School 33
    17. SCHOOL’S Financial Return 35
    18. Figure 18: Project Decision Tree 39
    19. Break Down of Project Expenses 40
    20. SUNRG!’s First Year Cash Flow 40
    21. Break Down of SGA Expenses 41
    22. Dynamics of a 500kW Deal 42
    23. SUNRG! 4 year Projection 43
    24. SUNRG! 4 year EBIT 43
    25. Non-Residential PV System 44
    26. Balance Sheet & Income Statement Year 1 45
    27. Balance Sheet & Income Statement Year 2 46
    28. Balance Sheet & Income Statement Year 3 47
    29. Balance Sheet & Income Statement Year 4 48

    Appendices List of Tables and Figures
    1. Diagram of 500kW system 51
    2. Specs for a 500kW Non-Residential Array 52
    3. Albuquerque Public School Leadership Team 2009 54
    4. RETScreen Analysis 62
    5. Residential Customer Profile 73
    6. Residential PV System 74
    7. SUNRG Financial Breakdown 5kW Residential system 75
    8. Specs for a 5kW Residential Array 76

    1. Aarkstore Enterprise . "Global Solar Photovoltaic Market Analysis and Forecasts to 2020." PRLog Free Press Release. 3 13, 2009. http://www.prlog.org/10198293-global-solar-photovoltaic-market-analysis-and-forecasts-to-2020.html (accessed 08 2009).
    2. Albuquerque Public Schools Report # 07-10. "Report To Legislative Finance Committee ." October 20, 2007. http://legis.state.nm.us/LCS/lfc/lfcdocs/perfaudit/APS%20Oct%2007%20_Usha_.pdf (accessed 09 10, 2009).
    3. Childress, Marjorie. New Mexico Independent. 3 25, 2009. (accessed 08 2009).
    4. CPS Energy. Who We Are. http://www.cpsenergy.com/About_CPS_Energy/Who_We_Are/.
    5. EIA. -Forecast-Perspectives-on-US-Solar-Market. 8 13, 2009. http://www.docstoc.com/docs/9886479/Solar-Energy-Industry-Forecast-Perspectives-on-US-Solar-Market (accessed 8 2009).
    6. Energy Efficiency and Renewable Energy eere. EERE State Activities and Partnerships: States with Renewable Energy Portfolio Standards . http://apps1.eere.energy.gov/states/maps/renewable_portfolio_states.cfm.
    7. Energy Information Administration (EIA). Energy Information Administration, Form EIA-826, “Monthly Electric Sales and Revenue with State Distributions Report". EIA.
    8. GREENPEACE & European Photovoltaic Industry Acssociation. Solar Generatio V - 2008. GREENPEACE & EPIA, 2008.
    9. Groom, Nichola. "Suntech sees U.S. solar tripling in 2010." REUTERS. 6 2, 2009. http://www.reuters.com/article/GlobalEnergy09/idUSTRE55173D20090602 (accessed 08 2009).
    10. Homes 101. Albuquerque Public School District Information and School Reports.
    11. Matney - Frantz. CREBs FAQs. http://www.matneyfrantz.com/crebs/crebs-faqs#how-do-crebs-work.
    12. McLiney and Company. United States Stimulus Act Guide to Tax Credit Bonds. www.taxcreditbonds.org.
    13. National Center for Education Statistics. Total and current expenditures per pupil in fall enrollment in public elementary and secondary education, by function and state or jurisdiction: 2005–06. http://nces.ed.gov/programs/digest/d08/tables/dt08_182.asp.
    14. OPTI-Solar. OPTI-Products. http://www.opti-solar.com/EN/products_module_OS6PV216.en.html.
    15. PNM. ABout PNM. http://www.pnm.com/about/home.htm.
    16. .PNM. Large Solar PV Solar Energy Incentives for large PV systems. http://www.pnm.com/customers/pv_large/home.htm?source=smallpv.
    17. .PNM. The PNM Solar Energy Incentive Program for Homes and Business. http://www.pnm.com/customers/pv/program.htm.
    18. Ryan Wiser, Galen Barbose, Carla Peterman. Tracking the Sun, The Installed Cost of Photovoltaics in the US from 1998 - 2007. Laurence Berkely National Labratory, February 2009.
    19. Solar Enerergy Industries Association . "2008 US Solar Industry Year in Review." SEIA. 03 31, 2009. http://www.seia.org/galleries/pdf/2008_Year_in_Review-small.pdf (accessed 06 2009).
    20. Turner, Chris. "Solar Goes Supernova." Solar Focus. 2 14, 2009.
    http://solarfocus.blogspot.com/2009/02/solar-goes-supernova.html (accessed 08 2009).
    21. Wikipedia. Limited Liability Company.

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