1 Executive Summary 1
2 Market Status 2
3 Company Overview 3
3.1 Name and Slogan 3
3.2 Concept 4
3.3 Mission 5
3.4 I-YO-YO Education System Introduction 5
3.5 Business Model 12
3.6 Competitive Advantage 14
3.7 Organization Chart 16
4 Competitors’ Analysis 17
4.1 Competitors Introduction 17
4.2 Competitors’ Course Price Analysis 25
4.3 Partnership Instead of Competition 26
5 Market Survey 28
5.1 Questionnaire 28
5.2 Feedback Analysis 29
6 I-YO-YO Operation Strategy 35
6.1 Business Operation 35
6.2 Location 37
6.3 Pricing 39
7 Marketing Promotion 40
7.1 Machanism 40
8 Financial Analysis 41
8.1 Expense 41
8.2 Revenue 43
8.3 Net Income 46
9 Conclusion 49
APPENDIX-I 50
INFORMATION REFERENCE 54