韓國戀綜自21世紀以來，在社群媒體與串流平台的合作下，逐漸形成一套猶如網紅養成基地的生態，不再只是單純的影視節目，而是透過平台化的觀看、消費及參與所構成的情感經濟體系。本研究聚焦於在華語社群中參與並消費韓國戀綜網紅文化的戀綜閱聽人，旨在了解這群閱聽人對戀綜網紅存有何種情感的想像與期待，以及社群平台如何中介、形塑並吸引閱聽人參與其中，藉此探究他們在戀綜網紅文化中身分流動與社群實踐的經驗意義。在研究方法上，本研究結合研究者長期的參與觀察及深度訪談法，透過13位戀綜閱聽人的自我表述，加以理解此一文化現象。
研究發現，戀綜閱聽人將韓國戀綜作為遊戲情感、想像親密的媒介，藉以跨越現實限制擴展情感體驗的邊界，並在情感投射的過程中，不自覺地投入對理想伴侶、親密互動或親密關係的想像與期待。社群平台則透過演算法持續吸引與引導閱聽選擇，並促成跨語言文化的交流，以及跨媒介、跨文本的內容再生產，凝聚了認同與歸屬感。社群參與過程中，戀綜閱聽人更展現出技術、分析∕詮釋與實踐等三種能力的主體性。韓國戀綜網紅文化仿照偶像工業打造出戀綜網紅此「次級偶像商品」，其情感被平台資本化為可變現的商業價值。而戀綜閱聽人的情感依附則建立在鬆散且不穩定的基礎之上，身分隨之在觀看者、社群追蹤者∕粉絲或社群退追者∕黑粉、情感消費者、參與者、內容生產者及線下實踐者等之間複雜地流動，共同參與情感商品的流通與生產循環過程。產業透過避免將情感過度商品化，使戀綜閱聽人持續消費的是模糊、瞬間的「親密感」而非特定對象，呈現一種比傳統偶像工業更為純粹、也更為隱性的情感勞動模式，使整個產業得以持續進行情感商品的快速生產、流通與汰換。

Since the 21st century, Korean reality dating shows have grown into an emotional economy built around online watching, consuming, and participating—powered by social media and streaming platforms. This study focuses on dating-show audiences in Chinese-speaking online communities, aiming to understand their emotional expectations toward dating-show influencers and how social media shapes and draws them into this culture, through long-term observation and in-depth interviews with thirteen participants.
The findings show that audiences use Korean reality dating shows to play with emotions and imagine intimacy, projecting their own hopes for ideal relationships onto the shows. Social media plays a key role in guiding what they watch, connecting them across languages and cultures, and building a sense of belonging—audiences show technical, interpretive, and practical abilities in this process. The industry, modeled after the idol industry, turns dating-show influencers into "secondary idol as commodities" whose emotions are monetized by platforms, while audiences' attachment remains loose and unstable, with their identities shifting between viewer, follower, fan, consumer, and content creator. By avoiding heavy commercialization, the industry keeps audiences attached to a vague, fleeting feeling of "intimacy" rather than to any one person—a more subtle form of emotional labor that lets the industry keep producing and replacing emotional products quickly.

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