一、中文部分
1.宋炎本著，「台北市民文化藝術活動觀賞行為之研究」，台大商研所碩士論文，民國七十年六月。
2.吳青松著，「家庭決策角色結構與婦女生活型態之研究」，台大商研所碩士論文，民國六十九年七月。
3.吳靜吉著，「青年的成長與社會文化」，聯合報七十二年三月廿九日，第十四版。
4.李金漢著，「個人價值觀念與消費行為：華人經理及西人經理的比較研究」，社會及行為科學研究的中國化，台北：中央民族學研究所專刊，民國七十一年四月。
5.李俊著，「消費者研究的另一扇窗」，台北：天下雜誌，民國七十一年四月版。
6.李奕園、楊國樞合著，中國人的性格，台北：中央民族研究所，民國六十一年。
7.汪履維著，「台北市國民中學學生價值觀念及其對學校疏離傾向的關係」，師大教育研究所碩士論文，民國七十年。
8.林義男著，「我國國中學生價值取向之研究」，省立教育學院輔導學報第一期，民國六十七年。
9.洪良浩著，消費者行為之研究，台北：春風出版社，民國五十九年四月。
10.胡哲生著，「電視觀賞者區隔分析」，台大商研所碩士論文，民國七十年。
11.高強華著，「我國研究生學術價值導向之研究」，師大教育研究所碩士論文，民國六十八年。
12.陳定國著，現代行銷學，上下兩冊，台北：華泰書局，民國六十六年版。
13.陳國清著，「國產玩具市場及其消費者行為之研究」，台大商研所碩士論文，民國七十年七月。
14.張原淙著，「唱片購買行為之研究」，政大企研所碩士論文，民國六十九年六月。
15.黃素貞著，「台北市女裝市場分析及百貨公司策略之研究」，台大商研所碩士論文，民國七十年。
16.寇龍華著，「當前國民價值觀念及行為模式的分析」，台北：教育部文化局調查報告，民國五十八年。
17.郭為藩著，「價值理論及其在教育學上的意義」，師大教育研究所集刊，第14輯，台北：師大教育研究所出版，民國六十一年。
18. I. M. Bochenski, 當代歐洲哲學(Contemporary European Philosophy)，郭博文譯，台北：協志叢書，民國五十八年版。
19.彭康德著，「談卡式音樂帶」，音響軟體，台北：太孚音響股份有限公司發行，民國七十二年一月。
20.湯德謙編著，進階音樂欣賞大全，台北：四海出版社，民國六十三年九月版。
21.蔣永芳著，「國營企業經理人員領導型態與其價值觀」，政大企研所碩士論文，民國七十二年六月。
22.蔣永芳、莊坤榮及丁虹合著，「我國大學生價值觀念與生活型態之研究」，政大企研所未發報之報告，民國七十二年二月。
23.嚴盛堂著，「台北市百貨公司購買者生活方式之研究」，交大管研所碩士論文，民國七十年六月。

二、英文部份：
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25. Alpert Mark I., "Identification of Determinant Attributes: A Comparison of Methods, " Journal of Marketing Research, (May 1971), pp.184-191.
26. Assael Henry A. and Marvin Roscoe Jr., "Approaches to Market Segmentation Analysis, " Journal of Marketing 40 (Oct. 1976), pp.67-76.
27. Becker Boris W., and Connor Patrick E., "Personal Values of the Heavy User of Mass Media. " Journal of Advertising Research, (Oct. 1981), pp.37-43.
28. Blattberg Robert C. and Subrata K. Sen, "Market segmentation :Using Models of Multidimensional Purchasing Behavior, " Journal of Marketing 38(Oct. 1974), pp.17-28.
29. Burns Alvin C., and Harrison Mary Carolyn, "A Test of the Reliability of Psychographics. " Journal of Marketing Research, (Feb. 1979), pp.32-38.
30. Calantone Roger J, and Sawyer Alan G. "The Stability of Benefit Segments. " Journal of Marketing Research (Aug. 1978), pp.395-404.
31. Corey Lawrence G., "People who Claim to be Opinion Leaders: Identifying Their Characteristics by Self-report. " Journal of Marketing, (Oct. 1971), pp.48-53.
32. Cosmas Stephen C., "Life Sytles and Consumption Patterns. " Journal of Consumer Research, (March 1982), pp.453-455.
33. Cronbach Lee J., "Coefficient Alpha and the Internal Structure of Tests. " Psychometrika, 16, No.3, (Sep. 1951), pp.297-334.
34. Cunningham William H., and Crissy William J. E., "Market Segmentation by Motivation and Attitude. " Journal of Marketing Research, (Feb. 1972), pp.100-102.
35. Darden William R., and Perreault William D. JR., "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles, " Journal of Marketing Research, (Feb. 1976), pp.51-60.
36. Darden William R., and Reynolds Fred D., "Backward Profiling of Male Innovators. " Journal of Marketing Research, (Feb. 1974), pp.79-85.
37. Dhalla Nariman K., and Mahatoo Winston H. "Expanding the Scope of Segmentation Research. " Journal of Marketing, (April 1976), pp.34-41.
38. Dickson Peter R., "Person-Situation：Segmentations Missing Link, " Journal of Marketing, (Fall 1982), pp.56-64.
39. Douglas Susan P., and Urban Christine D., "Life-Style Analysis to Profile Women in International Markets, " Journal of Marketing, (July 1977), pp.46-54.
40. Engel James F., Blackwell Roger D., and Kollat David T., Consumer Behavior, 3rd. 台北：華泰書局，民國六十九年版。
41. England George W., The Manager and His Values: An International Perspective From the United States, Japan, Korea, India, and Australia. Cambridge, Mass.：Ballinger Publishing Company, 1975.
42. England Georeg W., "Personal Value System of American Managers, " Academy of Management, (March, 1967), pp.53-68.
43. Frank Ronald E., "Correlates of Buying Behavior for Grocery Products, " Journal of Marketing (Oct. 1967), pp.48-53.
44. Green Paul E., and Srinivasan V., "Conjoint Analysis in Consumer Research :Issues and Outlook, " Journal of Consumer Research, Vol.5, (Sept. 1978), pp.1O3-123.
45. Guth William D., and Taginri Renato, "Personal values and Corporate Strategy. " Harvard Business Review
(Vol. 43 1965), pp.123-132.
46. Haley Russell I., "Benefit Segmentation: A Decision- oriented Research Tool. " Jouranl of Marketing 32 (July 1968), pp.30-35.
47. King Charles W., and Summers John O., "Overlap of Opinion Leadership Across Consumer Product Categories, " Journal of Marketing Research (Feb. 1970), p.43-50.
48. Lastovicka John L., "On the Validation of Lifestyle Traits: A Review and Illustation, " Journal of Marketing Research, (Feb. 1982), pp.126-138.
49. Lazarsfeld Paul F., Berelson Bernard, and Gaudet Hazel. The People's Choice. New York: Columbia University Press, 1944.
50. Leonard-Barton Dorothy, "Voluntary Simplicity Lifestyles and Energy Conservation, " Journal of Consumer Research, (Dec. 1981), pp.243-252.
51. Lusk Edward J., and Oliver Bruce L., "American Managers' Personal Value Systems-Revisited, " Academy of Management Journal, (Sept. 1974), pp.549-554.
52. Mitchell Aronld, "Social Change: Implications of Trends in Values and Lifestyles, " SRI International, (Jan, 1979).
53. Munson J. M., and McIntyre S. H., "Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing, " Journal of Marketing Research (Feb. 1979), PP.48-52.
54. Munson J. M., and Posner Barry Z., "Concurrent Validation of Two Value Inventories in Predicting Job Classification and Success for Organizational personel, " Journal of Applied Psychology Vol.65 (1980), pp.536-542.
55. Myers James H., "Benefit Structure Analysis: A New Tool for Product Planning, " Journal of Marketing, (Oct. 1976), pp.23-32.
56. Plummer Joseph T., "Life Style Patterns and Commercial Bank Credit Card Usage. " Journal of Marketing, (April 1971), pp.35-41.
57. Plummer Joseph T., "The Concept and Application of Life Style Segmentation. " Journal of Marketing (Jan 1974), pp.33-37.
58. Reynolds Fred D., and Darden William R., "Why Midi Failed, " Journal of Advertising Research Vol.12, (Aug. 1972), pp.39-46.
59. Reynolds Fred D., and Darden William R., "Intermarket Patronage: A Psychographic Study of Consumer Outshoppers, " Journal of Marketing, (Oct. 1972), pp.50-54.
60. Richards Elizabeth A., and Sturman Stephens., "Life Style Segmentation in Apparel Marketing. " Journal of Marketing, (Oct. 1977), pp.89-91.
61. Roberts Mary Lou and Wortzel Lawrence H., "New Life Style Determinants of Women's Food Shopping Behavior. " Journal of Marketing (Summer 1979), pp.28-39.
62. Robinson J. R. and Shaver P. R. eds., Measures of Social Psychological Attitudes. Ann Arbor: Institute for Social Research, University of Michigan, 1969.
63. Roger Everret M. and Cartano David G., "Methods of Measuring Opinion Leadership. " Public Opinion Quarterly Vol.26, (Fall 1962), pp.435-441.
64. Roger Everret M., and Shoemaker F. Floyd. Communication of Innovations: A Cross-Cultural Approach. New York：Free Press, 1972.
65. Rokeach Milton. "A Theory of Organization and Change Within Value-Attitude Systems, " Journal of Social
Issues 24(1968), pp.13-33.
66. Rokeach Milton. Beliefs, Attitudes, and Values: A Theory of Organization and Change. San Francisco:
Jossey-Bass, 1968.
67. Rokeach Milton. The Nature of Human Values. New York: Free Press, 1973.
68. Schiffman L. G., and Kanuk L. L., Consumer Behavior. Englewood Cliff: Prentice-Hall, Inc., 1978.
69. Schlinger Mary Jane ed., Advances in Consumer Research. Association for Consumer Research, 1975.
70. Schmidt Warren H., and Posner Barry Z., Managerial Values and Expectations. New York: American Management Association, 1982.
71. Smith Wendll R., "Product Differentation and Market Segmentation as Alternative Marketing Strategies". Journal of Marketing, (July 1956), pp.3-8.
72. Summers John O, "The Identity of Women's Clothing Fashion Opinion Leaders, " Journal of Marketing Research (May 1970), pp.178-185.
73. Tigert D. J., Lathrope R., and Bleeg M. T., "The Fast Food Franchise: Psychographic and Demographic
Segmentation Analysis. " Journal of Retailing (Spring 1971), pp.81-90.
74. Tittle Charles R., and Hill Richard J., "The Accuracy of Self-Reported Data and Prediction of Political Activity". Public Opinion Quarterly, (Spring 1967), pp.103-106.
75. Twedt Dik Warren, "How Important to Marketing Strategy Is the Heavy Users, " Journal of Marketing 28(Jan. 1964), pp.71-76.
76. Twedt Dik Warren, "Some Practical Applications of Heavy-Half' Theory. " Proceedings, American Marketing Association, 1971.
77. Venkatesh Alladi. "Changing Roles of Women-A Life Style Analysis. " Journal of Consumer Research (Sept. 1980), pp.189-197.
78. Villani Kathryn E., "Personality/Life Style and Television Viewing Behavior. " Journal of Marketing Research, (Nov. 1975), pp.432-439.
79. Wells William D., "Psychographics: A Critical Review. " Journal of Marketing Research (May 1975), pp.196-211.
80. Wells William D. Ed., Life Style and Psychographics. Chicago: AMA, 1974.
81. Wells William D., and Tigert Douglas J., "Activities, Interests and Opinions. " Journal of Advertising Research, (August 1971), pp.27-35.
82. Wells William D., and Tigert Douglas J., A Consumer Attitude Inventory. Chicago: AMA, June 1968.
83. Williams R. M., "Individual and Group Values. " The Annals of the American Academy of Political and Social Science (1967), pp.20-37.
84. Wind Yoram, "Issues and Advances in Segmentation Research. " Journal of Marketing Research 15(Aug. 1978), pp.317-337.
85. Winter Frederick W., "A Cost-Benefit Approach to Market Segmentation, " Journal of Marketing (Fall 1979), pp.103-111.
86. Young Shirley, Ott Leland, and Feigin Barbara. " Some Practical Considerations in Market Segmentation, "
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