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| 研究生： |
金寶樹 Nels J. Nelson |
|---|---|
| 論文名稱： |
Radical Chinese 商業企畫書-推廣精進傳統漢字 Radical Chinese – Mastering Traditional Hanzi |
| 指導教授： |
劉助
Liu, James |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 39 |
| 中文關鍵詞： | 漢字 |
| 外文關鍵詞： | Radical Chinese |
| 相關次數： | 點閱：116 下載：0 |
| 分享至: |
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Radical Chinese 商業企畫書-推廣精進傳統漢字
RADICAL CHINESE – MASTERING TRADITIONAL HANZI
By
(Nels J. Nelson)
Learning the Traditional Chinese Character set gives one a deeper appreciation of the beauty and spirit of the Chinese culture. Traditional Chinese characters help preserve the history of the Chinese written art. The ability to share and increase the use and learning of Chinese Traditional characters is the focus of my proposed business plan. Chinese is a difficult language to learn and as a beginner looking at a typical Chinese Character you are bound to get frustrated because there is no reference to learning. Imagine if you could study a Chinese Character once, and from that time on always be able to recognize it, write it, pronounce it, and remember its meaning. The goal of Radical Chinese is to achieve such an outcome. Radical Chinese will provide a more structured and efficient way of learning the Traditional Chinese Character set. Radical Chinese will give everyone with a computer or mobile device a practical approach to learning to write, read, and pronounce the Traditional Chinese Character set.
1.0 Introduction………………………………………………………….1
1.1Executive Summary…………………………………………………5
2.0Situational Analysis…………………………………………………8
2.1 Market Summary…………………………………………….……..9
2.2 Market Demographics……………………………………….……...9
2.3 Market Needs……………………………………………………….11
2.4 Market Trends………………………………………………………12
2.5 Market Growth………………………………………………...........13
2.6 SWOT Analysis………………………………………………..........13
2.7 Strengths…………………………………………………………….14
2.8 Weakness……………………………………………………………15
2.9 Opportunities………………………………………………………..15
2.10 Threats……………………………………………………………..16
2.11 Competition………………………………………………………..17
2.12 Product Offering…………………………………………………...20
2.13 Keys to Success……………………………………………………21
2.14 Critical Issues……………………………………………………...22
3.0 Marketing Strategy………………………………………………….22
3.1 Mission……………………………………………………………...22
3.2 Marketing Objectives……………………………………………….23
3.3 Financial Objectives………………………………………………...23
3.4 Target Markets………………………………………………………24
3.5 Positioning…………………………………………………………..24
3.6 Strategies……………………………………………………………25
3.7 Marketing Mix………………………………………………………26
3.8 Marketing Research…………………………………………………28
4.0 Controls……………………………………………………………..28
5.0 Financials……………………………………………………………29
"With a Changing World Comes An Urgency to Learn Chinese", Washington Post, August 26, 2006, about the teaching of Chinese in the US.
USC U.S.-China Institute, "Chinese language study is rising fast”.
Rosetta Stone Expands its Offerings in French, Italian, German and Spanish (Spain". Rosetta Stone. November 24, 2009).
Ryan M (Jan 13, 2009). "Skritter--Chinese character learning for the skittish". The Tech Dynasty (Asia.CNET.com).
Jacqui Cheng (April 7, 2010). "Ars Technica reviews the iPad". Arstechnica. Condé Nast.
Vogelstein, Fred (January 9, 2008). "The Untold Story: How the iPhone Blew Up the Wireless Industry". Wired News (Condé Nast Publications).
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