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| 研究生： |
黃敬硯 Huang, Ching-Yen |
|---|---|
| 論文名稱： |
精準定位輔具產品開發應用商業計劃書 The Business Plan of Walking Assistance Device with Electronic Detection |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
彭喜樞
Peng, Shi-Shu 鄭輝培 Cheng, Terry |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2021 |
| 畢業學年度： | 109 |
| 語文別： | 英文 |
| 論文頁數： | 87 |
| 中文關鍵詞： | 超寬頻 、定位 、錨 、室內 、視障者 |
| 外文關鍵詞： | Ultra-Wideband, Positioning, Anchor, Indoors, Visually Impaired |
| DOI URL： | http://doi.org/10.6814/NCCU202100207 |
| 相關次數： | 點閱：85 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
The research aims to explore how to establish and prepare a startup company, develop, and use new Ultra-Wideband (UWB) technology integration products to sell to government agencies, and work with government agencies to develop positioning product equipment so that visually impaired people can use them indoors. And through the development of this UWB positioning technology products to expand to other industries and markets. The research on this topic provides a research reference for the early-stage startup company's market entry plan and the analysis of operating profit before product development. Through observations and research references based on current market trends, the company can determine the business model strategy that the company should implement in the next 5 years and achieve the goal of good management and operation processes at each stage, so that the company can achieve profitable growth.
TABLE OF CONTENTS
1. Executive Summary 1
2. Company Summary 3
2.1. Company Profile 3
2.2. Vision and Mission 6
2.3. Key of Success 8
2.4. Objectives 12
2.5. Company Operation & SWOT analysis 13
2.5.1. Company Operation 13
2.5.2. SWOT Analysis 16
2.5.3. Competitors Analysis 19
2.5.4. Product Life Cycle Expectations 25
2.6. Strategy and Implementation Summary 26
3. Product Information 29
3.1. What Is The Product 29
3.2. How Is The Product Supposed To Work 30
3.3. User Scenarios 30
3.4. Features 32
3.5. User Information 33
3.5.1. Target User 33
3.5.2. What Is The Market Like / Problem They Are Facing 33
3.5.3. How Is The Device Supposed To Help Them 34
3.5.4. Another Relevant User Information 34
3.6. Product Specification 35
3.6.1. Size, weight, and interfaces 35
3.6.2. Technical Requirements 36
3.6.3. Design Inspirations and references 38
3.7. Construction Specifications 42
3.7.1. Electronics 42
3.7.2. Mechanics 43
3.7.3. Firmware and Software Specifications 45
3.8. Certifications 49
3.9. Deployment Plan Execution 50
4. Marketing Strategy 57
4.1. Positioning Statement 57
4.2. Market Size 58
4.3. Growth Rate of the Market 60
4.4. Market Trends 60
4.5. Market Profitability 62
4.6. Distribution Channels 66
4.7. Price Strategy 67
4.8. Promotion Strategy 71
4.9. Future Planning and Development 73
4.9.1. Diversified Industrial Service Areas 73
5. Financial Analysis 77
5.1. Cost Structure (BOM) 77
5.2. Financial Statement 78
5.2.1. Operating Expenses 78
5.2.2. Sales Forecast 80
6. Scope and Conclusion 82
7. Reference 86
8. Appendix 87
[1] Gharpurey, R. and Kinget, P., 2008. Ultra Wideband. Springer Science & Business Media.
[2] Nguyen, C. and Han, J., 2014. Time-Domain Ultra-Wideband Radar, Sensor and Components. Springer Science & Business Media.
[3] Phoenix Medical Systems (P) Ltd. 2021. Medical Device Companies, Baby Incubator Suppliers, Phototherapy Equipment Manufacturer. [ONLINE] Available at: https://www.phoenixmedicalsystems.com/. [Accessed 27 January 2021].
[4] OrCam. 2021. OrCam MyEye 2.0. [ONLINE] Available at: https://www.orcam.com/en/myeye2/. [Accessed 27 January 2021].
[5] Statistics- Ministry of Health and Welfare. 2021. Statistics- Ministry of Health and Welfare. [ONLINE] Available at: https://www.mohw.gov.tw/np-126-2.html. [Accessed 27 January 2021].
[6] Maps | Changi Airport Singapore. 2021. Maps | Changi Airport Singapore. [ONLINE] Available at: https://www.changiairport.com/en/maps.html. [Accessed 27 January 2021].
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