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In the previous academic studies, there are different views on the pros and cons for diversified firms and focus firms. On the other hand, most of previous works show that going to globalization is quite a definite trend and able to generate values for its shareholders. Both topics are especially critical for contemporary multi-business multinational firms, of which GE is a very typical example.

In this study, we intend to conduct comprehensive analysis of the business and financial strategy that GE uses to grab deeper understanding of how a globally diversified company should leverage its competitive advantages to pursue growth and great performance. We also provide our views on some of the potential issues for firms like GE and recommend some measures to be done to make those companies more financially sound.

From the result of our case study, we primarily conclude that diversification is good if the company can leverage the power of its various businesses and use the resources of one business to support the others in a reasonable manner. It is also crucial that the diversified firm should do its best to maintain its transparency to the outsiders to remove their concerns about information asymmetry. Furthermore, from the case of GE, it is also suggested that globalization should do a company with the scale like GE’s more good than harm. Going globally is actually an inevitable direction for most of the companies in the future.

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