| 研究生: |
朱孝宗 |
|---|---|
| 論文名稱: |
快樂編輯與投資人類型 Hedonic editing and trader types |
| 指導教授: |
周冠男
Chou, Robin K. |
| 學位類別: |
碩士
Master |
| 系所名稱: |
商學院 - 財務管理學系 Department of Finance |
| 論文出版年: | 2012 |
| 畢業學年度: | 100 |
| 語文別: | 英文 |
| 論文頁數: | 40 |
| 中文關鍵詞: | 行為財務 、展望理論 、快樂編輯 |
| 外文關鍵詞: | Behavioral Finance, Prospect Theory, Hedonic Editing |
| 相關次數: | 點閱:305 下載:0 |
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Hedonic Editing is a theory of behavioral finance based on prospect theory, attempting to predict whether individuals would segregate or integrate multiple outcomes to achieve to highest perceived value. We test the theory by an actual market data in Taiwan Futures Exchange. If the hypothesis holds, we should observe that investors would integrate losses more frequently than gains and integrate smaller losses with larger gains rather than the other way around. However, results do not support the hypotheses totally. We further test the theory by different trader types. Results show that domestic individuals exhibit the strongest biases of hedonic editing, followed by domestic corporations, and foreign institutions.
Chapter 1 Introduction 1
1.1 Motivation 1
1.2 Objectives 2
1.3 Outline 2
Chapter 2 Literature Review 4
2.1 Prospect Theory 4
2.2 Mental Accounting 5
2.3 Disposition Effect 6
2.4 Hedonic Editing 7
2.5 Trader Types 12
2.6 Sophistication and Trader Experience 13
Chapter 3 Data and Methodology 14
3.1 Data 14
3.2 Methodology 15
Chapter 4 Empirical Results 18
4.1 Multiple Gains and Multiple Losses 18
4.2 Multiple Gains and Multiple Losses by Trader Types 20
4.3 Multiple Gains and Multiple Losses by Trade Size 21
4.4 Multiple Gains and Multiple Losses by Trade Frequency 22
4.5 Mixed Gains and Mixed Losses 23
4.6 Mixed Gains and Mixed Losses by Trader Types 24
4.7 Mixed Gains and Mixed Losses by Trade Size 25
4.8 Mixed Gains and Mixed Losses by Trade Frequency 26
Chapter 5 Summary and Conclusion 27
5.1 Summary 27
5.2 Suggestion for Future Research 27
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