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中文部份
1.韋從序著，統計學(二)：推理統計學，台北：作者自印，民國六十一年一版。
2.許士軍著，現代行銷管理，台北：作者自印，民國六十五年一版。
3.黃俊英著，行銷研究：管理與技術，台北：作者自印，民國六十五年一版。
4.最新六法全書，張知本編，台北：大中國圖書有限公司，民國六十二年修訂版。
5.電器商生產能力與品質提高可行性研究，台灣電力公司企劃處，民國六十三年。
6.台灣地區家用電器普及狀況調查研究，台灣電力公司企劃處，民國六十四年。
7.服務員須知手冊，台灣三洋電機股份有限公司服務課技術訓練股，民國六十五年。
8.台灣區電工器材工業同業公會會員目錄，民國六十五年。
二、英文部份
1. Adler, Lee. and Hlavacek James D. “The Relationship between Price and Repair Service for Consumer Durables.” Journal of Marketing Vol.40 (April 1976): 80-82.
2. Barksdale, Hiram C. “Consumer Attitudes Toward Marketing and Consumerism.” Journal of Marketing Vol.36 (Oct. 1972): 28-35.
3. Buell, Victor P., ad. Handbook of Modern Marketing. N. Y.: McGraw-Hill Book Co. 1970.
4. Boyd, Harper W., Jr. and Westfall Ralph. Marketing Research: Text and Cases. 3rd ed.. Homewood, Ill.: Richard D. Irwin, Inc.1972.
5. Carson, David. International Marketing: A Comparative Systems Approach. N. Y.: John Wiley & Sons, Inc. 1967.
6. Corey, Raymond. Industrial Marketing: Cases and Concepts. 2nd ed., Englewood Cliffs, N. J.: Prentice- Hall Inc. 1976.
7. Corley, Robert N., and Robert, William J. Principles of Business Law, 10th ed. Englewood Cliffs, N. J.: Prentice-Hall, Inc. 1975.
8. Cunningham, William H., and Cunningham, Isabella C. M. “Consumer Protection: More Information or More Regulation?” Journal of Marketing, Vol.40 (April 1976): 63-68.
9. Diamond, Steven L., Ward, Scott. and Faber, Ronald. “Consumer Problems and Consumerism: Analysis of Calls to a Consumer Hot Line.” Journal of Marketing Vol.40 (Jan. 1976): 58-62.
10. Feldman, Laurence P. “New Legislation and the Prospects for Real Warranty Reform.” Journal of Marketing, Vol.40 (July 1976): 41-47.
11. Ferber, Robert. ed. Handbook of Marketing Research. N. Y.: McGraw-Hill Book Co. 1974.
12. Green, Paul E., and Tull Donald S. Research for Marketing Decisions. 2nd ed.. Englewood Cliffs, N.J.: Prentice-Hall Inc. 1970.
13. Hansen, Harry L. Marketing: Text, Techniques, and Cases.3rd ed..Homewood, Ill.: Richard D. Irwin, Inc. 1967.
14. Kelly Eugene J., and Lazer William. Managerial Marketing: Policies, Strategies and Decisions. Homewood, Ill.: Richard D. Irwin, Inc. 1973.
15. Kendall, C. L. and Russ Frederick A. “Warranty and Complaint Policies: An Opportunity for Marketing Management,” Journal of Marketing Vol.39 (April 1975):36-.43.
16., Kotler, Philip. Marketing Management: Analysis, Planning, and Control, 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall Inc. 1972.
17. McCarthy, E. Jerome, Grashof, John F., and Brogowicz, Andrew A. eds. Readings in Basic Marketing. Homewood, Ill.; Richard D. Irwin Inc., 1975.
18. Phelps, D. Maynard, and Westing J. Howard. Marketing Management. rev. ed. Homewood, Ill.: Richard D. Irwin, Inc. 1960.
19. Simon, Leonard S. ” Measuring the Market Impact of Technical Service.” Journal of Marketing Research Vol.2, No.1 (Feb. 1965): 32-39.
20. Stanton, W. J. Fundamentals of Marketing. 3rd ed.. N. Y.: McGraw-Hill Book Co. 1972.
21. Swan, John E., and Combs, Linda Jones. “Product Performance and Consumer Satisfaction: A New Concept.” Journal of Marketing Vol.40 (April 1976): 25-33.
22. Udell, Jon G., and Anderson, Evan E. “The Product Warranty as an Element of Competitive Strategy.” Journal of Marketing Vol.32 (Oct. 1968):1-8.
23. Wonnacott, Thomas H., and Wonnacott, Ronald J. Introductory Statistics for Business and Economics. N. Y.: John Wiley & Sons, Inc. 1972.