論文提要

本論文以探討經濟專業報紙的「議題設定」功能為主題。研究目的在於檢驗國內經濟專業報紙是否具有「議題設定」效果，以及「議題設定」效果的產生受到那些條件限制。

本研究就國內僅有的兩家經濟專業報紙——工商時報及經濟日報―進行內容分析，以瞭解兩家報紙對於股票市場新聞的報導及強調程度。並「抽樣調查」股票投資人，以瞭解投資人對專業報紙所報導的論題的認知情況。再就投資人認知之多寡與報導數量之多寡作相關分析。結果發現，專業報紙報導程度愈高的論題，投資人也知道的多，專業報紙愈強調的論題，投資人也愈認為重要。雖然部份數據無法支持研究假設，但大致已可証實國內經濟專業報紙對投資人具有「議題設定」效果。

本研究同時發現，專業報紙較一般綜合性報紙對投資人更具「議題設定」效果，而且投資人涉入股市深淺程度的不同，亦影响其對報紙論題的認知程度。

參考書目：

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