Increased digitalization, ultra-connectivity and the pandemic are driving change factors in the books industry pushing consumers to switch to e-books. With an average 3% growth in the long term, e-books are still an untapped market to cover and a true opportunity for Readify as a subscription-based on-demand reading platform. Readify aims to redefine reading. We want to connect people through stories and promote reading by providing a legal reading on-demand platform paired with social sharing. The core of our offer is to create community belonging amongst readers thanks to the interaction on our platform and promote reading through diverse and tailored selections of books fitting to people's states of mind and preferences. On the author side, adding to the proximity with readers and fair remuneration, our main advantage is the legal online representation we provide them thanks to our copyright and intellectual property enhancement via blockchain technology and NFTs. Our target customers will be Millennial & Generation Z book lovers and those to be.

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