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研究生: 熊偉廷
Hsiung, Rick
論文名稱: 創業計畫 – F@miGo!
Business Plan – F@miGo!
指導教授: 何小台
Ho, Chester
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2014
畢業學年度: 102
語文別: 英文
論文頁數: 31
中文關鍵詞: 創業計畫
外文關鍵詞: Business, Plan
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  • 創業計畫 – F@miGo!


    We would like to provide parents easy ways to find and arrange suitable leisure time activities to share both recreational and memorable experiences with their children. This would be implemented through a web based platform of which the content is concentrated on family activities, parents could easily gain information and arrange leisure time activities.
    The business is aimed to solve the issue of “where to go on leisure times” for parents after exhausting works and pressures. The platform enables the parents to easily gain and arrange their preferable leisure time activities and events with the least expense of time. In other hands, the platform also provide those organizations, firms and industry which regard families with children as targeted customers the most efficient channel to attract customers and hence increase the revenue and development of their business. This business model could help the parents find out how easy it would be to offer their children both educational and recreational experiences and to comprehend and control the budget of it. It is not only a profitable business but also wealthy to the society, for that we believe solving this critical issue would help increase the willing of people to birth children and hence increase the birth rate of the nation.

    1. Market Survey 1
    1.1. Where do Children Go on the Weekend? 1
    1.2. For Parents: Where to Take Children to on the Weekend? 4
    2. Business Model 9
    2.1. Vision & Mission 9
    2.2. The Model 9
    2.3. Register, Retrieve Information and Arrangement 11
    2.4. Attending Activities and Giving Feedbacks 15
    2.5. Promotion Service and Content Management 16
    2.6. Evaluation Service and Analyzed Data Sharing 18
    3. Organization 20
    3.1. General Manager 20
    3.2. IT Function 20
    3.3. Counterparts Mgt. Function 20
    3.4. Financial Function 21
    4. Roadmap 22
    4.1. Year 0 22
    4.2. Year 1 23
    4.3. Year 2 24
    5. Financial 25
    5.1. Income 25
    5.2. Expense 26
    5.3. Income Statement 27
    5.4. Balance Sheet 28
    6. Conclusion 29
    Reference 30

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