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一、中文部份
余 昭著，人格心理學，台北：中央圖書供應社，民國六十五年初版。
林邦傑著，「國中學生學業成就與成就動機」，國立政治大學學報23期，台北：國立政治大學，民國六十年初版：215-242。
林維中著，「新舊高級耐久財購買行為之比較研究―電子琴與鋼琴之實例」，政大企業管理研究所碩士論文，民國六十六年。
吳靜吉著，「管理的才能與才能的管理」，管理通訊117期，台北：國立政治大學企業管理研究所出版，民國六十五年二月：5-16。
許士軍著，現代行銷管理，台北，民國六十五年初版。
郭生玉著，「國中低成就學生心理特質之分析研究」，國立師範大學教育心理研究所碩士論文，民國六十一年。
張春興，楊國樞合著，心理學，台北；三民書局，民國五十八年。
鄭慧玲著，「成就歸因歷程對成就動機與學業成就的影響」，台灣大學心理研究所碩士論文，民國六十六年。
謝季宏著，「智力、學習習慣、成就動機及家長社會地位與國中學生學業成就之關係」，•國立政治大學教育研究所碩士論文，民國六十二年。
Harold F. Williamson and John A. Buttrick，經濟發展之原理及形態(Economic Development Principles and Patterns : 1954)，沈宗執譯，台北：教育部出版，民國五十二年初版。
Peter F. Drucker，管理：任務、責任、實務(Management Tasks , Responsibilities, Practice ; 1973)，許士軍、楊逢泰、雷動天合譯，台北地球出版社，民國六十三年初版。
R.M. Hodgetts,企業管理：理論、程序、實務(Management :Theory, Process, and Practice : 1976)；許是祥譯，台北：中華企業管理發展中心，民國六十六年初版。
Samuel Keening，社會學(Sociology：An Introduction to the Science of Society, 1961)
朱岑樓譯：台北：協志工業叢書出版公司。
二、英文部份
Allen, A.M. Personality Assessment Procedures. N.Y : Harper and Raw, 1958。
Anastasi, Anne. Psychological Testing. N.Y : Macmillan Publishing Co, Inc., 1976。
Berg , T. L. and Shuchman ,A. Product Strategy and Management. Holt : Rinehart and Winston, Inc, 1963.
Brown, J.S. The Motivation of Behavior. N.Y: McGraw-Hill, 1961.
Christopher, William. The Achieving Enterprise. N.Y.: A division of American Management Association, 1974.
Constantin, James A., Marketing Strategy and Management. Taxes :Business Publications, Inc,
1976。
French ,E.G. ” Motivations as a Variable in work Partner Selection.” Journal of Abnormal and Social Psychology 1956,53,PP 96-99.
French, E.G. and Thomas, F.H. “The Relation of Achievement Motivation Problem-Solving Effectiveness.”Journal of Abnormal and Social Psychology, 1958,56,PP. 46 - 48.
Glueck, William F. Business Policy: Formation and Management Action. N. Y.: McGraw- Hill, 1976.
Green, H. B. and Knapp, R.H. “Time Judgement, Aesthetic Preference and Need for Achievement. ” Journal of Abnormal Social Psychology. 1959, 58, PP. 140-42.
Gough, H. G.”What Determines the Academic Achievement of High School Students ?”Journal Research, 1953,PP. 321-31。
Hermans, Huber J.M. “A Questionnaire Measure of Achievement Motivation.” Journal of Applied Psychology, 1970,PP.353- 63.
Hilgard, E.R. Introduction to Psychology. Harcourt : Brace and World, Inc., 1962.
Knapp, R.H. and Garbutt , J .T. “Time Imagery and the Achievement Motive” Journal of Personality, 1958 , PP. 426-34.
Kotler, Phillip. Marketing Management-Analysis, Planning and Control. New Jersey, Prentice -Hall, 1976.
McClelland ,David. C. “Business Drive and National Achievement.” Harvard Business Review, July-August, 1962, PP. 99 - 112.
________,“Methods of Measuring Human Motivation. “In J.W. Atkinson(Ed.) ,Motivation Fantasy Action and Society, Princeton :Van Nostrand. 1958.
________,The Achievement Motive. N.Y.: Appleton Century Crofts, Inc, 1953.
________,The Achieving Society. N.Y.: D.Van Nostrand Co. Inc., 1961.
________, “Achievement Motivation Can Be Developed.” Harvard Business Review, Nov - Dec, 1965.
________,and Winter, Motivating Economic Achievement. New Jersey: Prentice -Hill , 1967.
Miieller, Robert K. The Innovation Ethic. American Management Association, Inc, 1971. Patchen, Martim. Participation, Achievement, and Involvement on the Job. New Jersey, Prentice-Hall, Inc, 1970.
Schumpter, Joseph. Business Cycle. N.Y. : McGraw-Hill, 1939.
Shaw, M.C. “Need Achievement Scales as Predictors of Academic Success.” Journal of Educational Psychology 1961, 52 , PP 282 - 85.
Schrage, H.”The R D Entrepreneur: Profile of Success.”Harvard Business Review, 1965, Now- Dec. PP. 56 - 69.
Toffler, Alvir. Future Shock. N.Y: Random House, 1970.
Twedt,, Dick Warren. “How Long Does it Take to Introduce New Products ? “Journal of
Marketing, Jan, 1965, PP. 71-74。
Veroff,, Josph, Atkinon, J.W. Feld, S.C. and Gurin , ”The Use of Thematic Apperception to Assess Motivation is a Nationwide Interview Study.” in Atkinson and Raynor, Motivation and Achievement.
Webber, Ross A. Management :Basic Elements of Managing Organizations. Homewood Illinois: Richard D. Irwin, 1975.
Weinstein, M.S. ”Achievement Motivation and Risk Preference.” Oregon Research Institute Research Bulletin, 1968, 8(6)。