跳到主要內容

簡易檢索 / 詳目顯示

回結果列表
研究生： 寶琳娜
Machado, Paulina
論文名稱： 在台灣留學之西方國際生對台國家的態度改變研究
Before and after: Non-Asian international students' perceptions of the nation brand Taiwan
指導教授： 蕭宏祺
Shiau, Hong-Chi
學位類別： 碩士
Master
系所名稱： 傳播學院 - 國際傳播英語碩士學位學程(IMICS)
International Master's Program in International Communication Studies(IMICS)
論文出版年： 2019
畢業學年度： 107
語文別： 英文
論文頁數： 77
中文關鍵詞： 國家品牌 、跨文化遭遇交流 、非亞洲人的身份轉變 、旅遊經歷 、對台灣的看法 、千禧一代
外文關鍵詞： Nation branding, Intercultural encountering exchange, Transformed identities non-Asian, Sojourning experiences, Perception towards Taiwan, Millennials
DOI URL： http://doi.org/10.6814/NCCU201900307
相關次數： 點閱：80  下載：10 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • This article aims to realize the non-Asian international students' contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conducted to non-Asian international students across the country. Therefore, this research provides helpful insight into the key themes to use in order to attract international students and ultimately promote the nation brand Taiwan.

    List of figures and tables i

    CHAPTER ONE. Introduction 1

    1.1 Motivations 2

    CHAPTER TWO. Literature review 4

    2.1 Nation Brand and concepts related to it 4

    2.2 Brand Taiwan 101 5

    2.3 Brand Taiwan SWOT analysis 7

    2.4 Globalization and internationalization of tertiary education 7

    2.5 Study in Taiwan 10

    2.5.1 Choosing Taiwan 10

    2.5.2 International Students in Taiwan 12

    CHAPTER THREE. Research gap 14

    3.1 Research question 15

    3.2 Theoretical framework 15

    3.2.1 Brand concept-image theory 16

    3.2.2 Actor-Network theory 18

    CHAPTER FOUR. Methodology 22

    4.1.1 Subsections 22

    4.1.2 Sample 23

    4.1.3 Techniques 26

    4.1.4 Procedure 26

    4.1.4.1 In-depth interview 26

    4.1.4.2 Netnographic research 27

    4.1.5 Timetable 27

    4.2 Interviewing processes 28

    4.2.1 In-depth questionnaire sample 28

    4.2.2 In-depth interview themes 28

    CHAPTER FIVE. Results 30

    5.1 Before coming to Taiwan 30

    5.1.1 University and city selection process 32

    5.1.2 Just landed: first impressions on Taiwan 34

    5.2 After the acculturation process and change in perceptions 36

    5.2.1 Taiwan’s rich culture 37

    5.2.1.1 Experiencing local culture 38

    5.2.1.2 The kindness of the Taiwanese 44

    5.2.1.3 Safety first 47

    5.2.1.4 Under the weather 49

    5.2.2 How convenient is Taiwan? 53

    5.2.2.1 Transportation system 54

    5.2.2.2 From the city to the wilderness 58

    5.2.2.3 Accessing products and services 61

    5.2.3 On campus experience 64

    5.2.3.1 Language: the struggle is real 65

    5.2.3.2 Class environment 66

    5.2.3.3 Faculty 68

    5.2.3.4 Scholarship program 69

    CHAPTER SIX. Conclusions 70

    6.1 Suggestions 73

    6.2 Limitations 74

    References 75

    Anholt, S. (2007). Competitive identity: the new brand management for nations, cities and regions. Palgrave McMillan. United States.
    Auer, V., & Bergström, E. (2017). Touch, Swipe or Click?: Understanding information exchange (eWOM) on Instagram and how it can be encouraged. Department of Business Studies, Uppsala University. Sweden.
    Bakshy, E. et al (2012). The Role of Social Networks in Information Diffusion. Proceedings of the 21st Annual Conference on World Wide Web.
    Bath, S., & Reddy, S. (1998). Symbolic and functional positioning of brands. Journal of consumer marketing. Emerald.
    Bourdeau, P. (1984). Distinction: A social critique of the judgment of taste. Harvard University Press. Cambridge, Massachusetts.
    Boyce, C., & Neale, P. (2006). Conducting In-depth Interviews: A Guide for Designing and Conducting In-Depth Interviews for Evaluation Input. Monitoring and Evaluation – 2. Pathfinder International Tool Series. Retrieved from: http://www2.pathfinder.org/site/DocServer/m_e_tool_series_indepth_interviews.pdf
    Brand Finance (2017). Brand Finance Nation Brands 2017. Retrieved from: https://brandfinance.com/knowledge-centre/reports/brand-finance-nation-brands-2017/
    Caldwell, N., & Freire, J.R. (2004). The difference between branding a country, a region, and a city: Applying the brand box model. Journal of Brand Management, 12(1): 50–61.
    Callon, M.(1986). The Sociology of an Actor Net-Network: The Case of the Electric Vehicle. pp. 19-34 in Callon, Michel; Law, John; Rip, Arie (eds.)
    Campus France (2014). Student Mobility Asia and Oceania. les notes de Campus France Hors-série n° 12bis. Retrieved from: https://ressources.campusfrance.org/publi_institu/etude_prospect/mobilite_continent/en/note_12_hs_en.pdf
    Cho, H. et. al (2002). Social Information Sharing in a CSCL Community. Human Computer Interaction (HCI) Group Cornell University.
    FICHET (2018). Who we are. Extracted from: https://www.fichet.org.tw/?post_type=about&p=596&hl=en
    Yang, Y., & White, E. (2019). Xi Jinping asserts that Taiwan and China ‘will be unified’. Financial Times. Retrieved from: https://www.ft.com/content/fcabb7e8-0e45-11e9-a3aa-118c761d2745
    Fan, Y. (2010). Branding the nation: Towards a better understanding. Springer. 6: 97.
    Guerlain, P. (1997). The Ironies and Dilemmas of America's Cultural Dominance: a Transcultural Approach. American Studies International. Vol. 35, No. 2.
    Graddol, D. (1997). Future in English?. The British Council. The English Company Ltd. The United Kingdom.
    Grünzweig, W., & Rinehart, N. (2002). Rockin’ in Red Square: Critical Approaches to International Education in the Age of Cyberculture. Piscataway. NJ: Transaction.
    Heritage (2019). Index of Economic Freedom. Retrieved from: https://www.heritage.org/index/country/taiwan
    Ho, H. (2011). Negotiating the Boundaries of (In)Visibility: Asian American Men and Asian/American Masculinity on Screen. The University of Michigan.
    Holt, D. (2003). Brands and branding. Research gate. Retrieved from: https://www.researchgate.net/publication/307966276_Brands_and_Branding
    Huang, S.F. (1991) Some sociolinguistic observations on Taiwan. The World of Chinese Language & Literature 7 (6), 16–22.
    InterNations (2018). Expat insider 2018. InterNations GmbH. Munich, Germany.
    Jibeen, Tahira & Khan, Masha. (2015). Internationalization of Higher Education: Potential Benefits and Costs. International Journal of Evaluation and Research in Education (IJERE). 4. 196. 10.11591/ijere.v4i4.4511.
    Khachaturian, J., & Morganosky, A. (1990). Quality perceptions by country of origin. International journal of retail & distribution management. Vol 18 n°5.
    Kloter, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Henry Stewart Publications 1350-231X Brand Management vol. 9, no. 4–5, 249–261
    Liu, N., & White, E. (2019). Taiwan calls for international support in face of China pressure. Financial Times. Retrieved from https://www.ft.com/content/798edcf8-1f86-11e9-b2f7-97e4dbd3580d
    McEneaney, C. (2019). A Guide to Celebrating Taiwan's Dragon Boat Festival. Culture Trip. Retrieved from: https://theculturetrip.com/asia/taiwan/articles/taiwans-dragon-boat-festival/
    McEneaney, C. (2019). 5 Taiwanese Customs to Celebrate Moon Festival. Culture Trip. Retrieved from: https://theculturetrip.com/asia/taiwan/articles/5-taiwanese-customs-to-celebrate-moon-festival/
    Ministry of Education (2015). Education in Taiwan 2014-2015. Taipei: Ministry of education. Retrieved from: https://stats.moe.gov.tw/files/ebook/Education_in_Taiwan/2014-2015_Education_in_Taiwan.pdf
    Ministry of Education (2018). Education in Taiwan 2018-2019. Taipei: Ministry of education. Retrieved from: http://stats.moe.gov.tw/files/ebook/Education_in_Taiwan/2018-2019_Education_in_Taiwan.pdf
    Mol, A. 2010. Actor-Network Theory: Sensitive Terms and Enduring Tensions. K Iner Zeitschrift f r Soziologie und Sozialpsychologie 50(1):253-269.
    Nilson, Theresse, (2010), Good for Living? On the Relationship between Globalization and Life Expectancy, World Development Vol. 38, No. 9, pp. 1191–1203, 2010
    Noticias de Taiwan (2019). Taiwán registra 11 millones de visitantes foráneos por primera vez. Retrieved from [in spanish]: https://noticias.nat.gov.tw/news.php?unit=95&post=148101
    Park, C. et. al. (1986). Strategic brand concept-image management. Journal of marketing. Vol 50. 135 - 145.
    OECD (2013). Education at a Glance 2013: OECD Indicators. OECD Publishing. http://dx.doi.org/10.1787/eag-2013-en
    Koprowski, G. (2018). Young Millennials ditch Facebook for Snapchat and Instagram. Website Expert Builder. Retrieved from: https://www.websitebuilderexpert.com/blog/millennials-leave-facebook-for-snapchat-and-instagram/
    Kotler, P., & Armstrong, G. (2005). Principles of marketing. Prentice Hall.
    Porter, L., & Golan, G. J. (2006). From subservient chicken to brawny men: A comparison of viral advertising to television advertising. Journal of Interactive Advertising, 6(2), 26-33.
    Roc-Taiwan (2018). Reference List of Universities/Colleges Providing Degree Programs Taught in English 2018 academic year. Retrieved from: https://www.roc-taiwan.org/uploads/sites/159/2017/12/List-of-English-Taught-201 8-academic-year.pdf
    Schwab, K. (2016). The Global Competitiveness Report 2017–2018. World Economic Forum. Retrieved from: http://www3.weforum.org/docs/GCR2017-2018/05FullReport/TheGlobalCompetitivenessReport2017%E2%80%932018.pdf
    Smith, J. & Matthews, J. (2012). Are we all cultural intermediaries now? An introduction to cultural intermediaries in context. European Journal of Cultural Studies. Sage.
    Statista (2019). Leading countries based on number of Instagram users as of April 2019 (in millions). Retrieved from: https://www.statista.com/statistics/578364/countries-with-most-instagram-users/
    Street, J. (1997). Politics and popular culture. Temple University Press. Philadelphia, Pennsylvania. United States.
    Taiwan Today (2017). Global scholarships attract record number of applications. Taiwan Today. Retrieved from: https://taiwantoday.tw/news.php?unit=2,6,10,15,18&post=122598
    Taiwan Tourism Bureau (2018). World Travel Market Press Release 2018. Retrieved from: https://london.wtm.com/__novadocuments/524531?v=636755380364870000
    UNESCO (2014). Higher education in Asia: expanding out, expanding up. UNESCO Institute of Statistics. Canada.
    Yung, A. (2016). Internationalization in Taiwan- new policy on foreign higher education providers. The Observatory on Borderless Higher Education. United Kingdom.
    Van der Horst, J. (2016). The Evolution of Taiwanese Identity. The Diplomat. Retrieved from: https://thediplomat.com/2016/06/the-evolution-of-taiwanese-identity/
    Volcic, Z., & Andrejevic, M. (2011). Nation Branding in the Era of Commercial Nationalism. International Journal of Communication 5 (2011), 598–618

    QR CODE
    :::