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研究生： 駱傳倫
Lo, Helen
論文名稱： 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式
An Analysis of IoT and How it is Shaping New Business Models in the Automotive Industry
指導教授： 何富年
Ho, Foo Nin
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2015
畢業學年度： 103
語文別： 英文
論文頁數： 57
中文關鍵詞： 物聯網 、automotive 、lo T 生態系統 、增值服務 、商業模式
外文關鍵詞： Internet of Things, Automotive, IoT Ecosystem, Value-added Services, Business Models
相關次數： 點閱：126  下載：38 
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    • 物聯網 (IoT): 將為汽車產業打造一個全新的商業模式

    We are living in an era of the “Internet of Things” as we are more than ever connected to the Internet with our smartphones, tablets, PCs, and etc. With technological advancement in terms of increased broadband coverage and changes in customer behavior, more and more “things” will be connected in retail, infrastructure, home and office buildings, and etc. The communication of devices opens up new business opportunities with increased involvement of services including IT, financial, data analytics, media, and etc.
    Smart mobility is on the rise, specifically with the Connected Car. Vehicle owners and potential consumers are interested in having connectivity inside a car in addition to services that give them access to applications for information, content and entertainment. With many benefits and opportunities in the Automotive IoT field, stakeholders within the IoT ecosystem including service providers, software developers, automakers, hardware manufacturers, and etc. can reap a great deal of revenue through unique business models that require strategic partnerships, technological innovation and value-added services to deliver to the customer.

    1. Introduction 1
    1.1. Purpose of Report 2
    1.2. Scope of Research 2
    1.3. Research Approach 2
    2. Overview of Information Communications Technology 3
    2.1. Evolution of IoT 4
    2.1.1. Definition of IoT 4
    2.2. History of IoT 5
    2.3. Current State of IoT 6
    2.4. In the Near Future 8
    3. Automotive and M2M Solutions 10
    3.1. Phases in Automotive IoT 12
    3.1.1. The Passive Monitoring Phase 12
    3.1.2. The Interaction Phase 13
    3.1.3. The Ambient Awareness Phase 13
    3.1.4. The Automation Phase 13
    3.2. The Sensitive Car 13
    3.3. The Connected Car 14
    4. Value Added Services in Automotive IoT 17
    4.1. Mobile Hotspot 17
    4.2. Over-the-Air Updates 17
    4.3. Infotainment 18
    4.4. Safety and Security 18
    4.5. Usage-based Insurance 19
    5. Analysis of Automotive IoT Business Models 21
    5.1. Freemium Business Model 22
    5.2. Customer Loyalty Business Model 22
    5.3. Hidden Revenue Business Model 22
    5.4. Leveraging Customer Data Business Model 23
    5.5. Open Business / Open Source Business Model 24
    5.6. Orchestration Business Model 24
    5.7. Pay Per Use / Car Sharing Business Model 24
    5.8. Solutions Provider Business Model 25
    6. Tech-Giants Entering Automotive IoT 27
    7. Taiwan’s Big-Small Approach 29
    8. Challenges and Implications 31
    8.1. Complexity and Costs 31
    8.2. Competition 31
    8.3. Lack of Standardization 32
    8.4. Privacy 33
    8.5. Time-to-Market 34
    9. Conclusions 35
    9.1. Top Services as Revenue Drivers 35
    9.2. Selecting the Right Model 35
    9.3. Collaborate or Die Ecosystem 36
    9.4. Define the Value Proposition 38
    10. Potential Opportunities in Automotive IoT 39
    10.1. Embedded versus Tethered 39
    10.2. Automotive Aftermarket Products 39
    10.3. Converging Technologies 40
    10.3.1. Vehicle-to-Home (V2H) 41
    10.3.2. Vehicle-to-Grid (V2G) 41
    10.3.3. Vehicle-to-Infrastructure (V2I) 41
    10.3.4. Vehicle-to-Retail (V2R) 41
    10.4. The Driverless Car 42
    10.5. Emerging Markets 44
    10.6. Growth Opportunities in Small Vehicles 45
    10.7. IoT Growth Opportunities 46
    11. Recommendations 48
    12. References 54

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