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| 研究生： |
陳慈旻 Chen, Tzu-Min |
|---|---|
| 論文名稱： |
新冠肺炎對漆彈產業的影響及未來發展：以X公司為例 The impact of COVID-19 pandemic on the future development of paintball industry: A case study of X company |
| 指導教授： |
吳文傑
Wu, Jack |
| 口試委員: |
鄭輝培
Cheng, Terry 彭喜樞 Peng, Shi-Shu |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2021 |
| 畢業學年度： | 109 |
| 語文別： | 英文 |
| 論文頁數： | 49 |
| 中文關鍵詞： | 漆彈 、供應鏈 、策略 、全球經濟 、製造業 |
| 外文關鍵詞： | Paintball, supply chain, strategy, global economy, manufacturing |
| DOI URL： | http://doi.org/10.6814/NCCU202100262 |
| 相關次數： | 點閱：88 下載：0 |
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This dissertation follows a case-study design, with the in-depth SWOT and Porter’s six force analyses of the paintball supply change in international cooperation dynamics under the impact of COVID-19 and the formulation of transformational strategies that adapt the company’s operation to fit today’s business environment for superior efficiency and long-term profitability.
The unexpected outbreak of COVID-19 disturbed the global political, social, economic, and financial structures that had a significant influence on the Fortune 1000 companies to every small and medium-sized company. Inevitably, X company, a global paintball equipment manufacturer, is confronting the stark reality that the business is in a staggering situation. The disruption of routine business operations has pointed out the vulnerable resilience of the paintball supply chain. On the verge of collapse, we required an imperative solution.
Change is the only thing constant. The uncertain future and the unpredictable relation with COVDI-19 make business transformation even crucial. By seizing the opportunity to turn the crisis into a defining moment in the fight against the global economic change, this case study aims to be the valuable guidance for multinational companies in any future black swan events.
TABLE OF CONTENTS
1. Introduction 1
1.1. Research Background 1
1.2. Research Motivation 1
1.3. Research Problem 2
1.4. Research Purpose 2
1.5. Research Framework 3
2. Paintball Industry Overview 4
2.1. Definition of Paintball Industry 4
2.2. Global Paintball Market 4
2.3. Paintball Industry Life Cycle 7
3. X Company Overview 9
3.1. Introduction 9
3.1.1. Company Summary 9
3.1.2. Sales Volume and Revenue 10
3.1.3. Sales Market 11
3.2. Supply Chain Flow 13
3.3. Value Chain Analysis 14
3.3.1. Primary Activities 14
Inbound Logistics 14
Operations 15
Outbound Logistics 15
Marketing and Sales 16
Service 16
3.3.2. Support Activities 16
Firm Infrastructure 16
Human Resource Management 16
Technology Development 17
Procurement Process 17
4. Impact of COVID-19 19
4.1. Disruption of Paintball Supply Chain 19
4.1.1. Timeline of Affected Events in 2020 19
4.1.2. Effect of Demand Uncertainty 20
4.1.3. Bullwhip Effect 21
4.2. Negative Market Growth 21
4.2.1. Effect of Social Distance Policy on Physical Activity 21
4.2.2. Unusual Decline Market Stage 21
4.2.3. Shrinking of Average Income 22
4.3. Financial Flow Collapse 22
4.3.1. Sharp Downturn of Account Receivable Turnover Rate 22
4.3.2. Global Currency Volatility 23
4.4. Human Resource Challenges 24
5. Competitive Advantage Analysis of X company 25
5.1. Business Canvas 25
5.2. SWOT Analysis of X company 25
5.2.1. Strengths 26
5.2.2. Weaknesses 27
5.2.3. Opportunities 27
5.2.4. Threats 28
5.3. Porter’s Six Forces Analysis 28
5.3.1. Rivalry Among Established Companies 29
5.3.2. Potential of New Entrants into Industry 30
5.3.3. Bargaining Power of Suppliers 31
5.3.4. Bargaining Power of Customers 31
5.3.5. Threat of Substitute Products 32
5.3.6. Power of Complement Providers 32
6. Future Development of X company 33
6.1. Enterprise Transformation 33
6.1.1. Strategic Planning Framework 33
6.2. Timeframe 35
6.2.1. 2020 Second Half 36
6.2.2. 2021 First Half 38
6.2.3. 2021 Second Half 39
6.2.4. 2022 First Half 40
6.3. Benefit and Risk of Enterprise Transformation 41
6.3.1. Benefit 41
6.3.2. Risk 43
6.4. Financial Evaluation 44
6.4.1. E-commerce Development Expense 45
6.4.2. ERP Development Expenses 45
6.4.3. Facility Upgrade Program 46
6.4.4. Employee Training Expenses 47
7. Conclusion 48
8. Reference 49
Paintball Equipment Market Forecast, Trend Analysis & Competition Tracking – Global Market Insights 2018 to 2028 [online]. Available at: https://www.factmr.com/report/2096/paintball-equipment-market [Accessed September 2020].
Paintball Equipment Market 2020 Global Industry Growth, Historical Analysis, Size, Trends, Emerging Factors, Demands, Key Players, Market Demand, Technology Progress, Emerging Technologies and Potential of Industry till 2025 [online]. Available at: https://www.wfxg.com/story/42331571/paintball-equipment-market-2020-global-industry-growth-historical-analysis-size-trends-emerging-factors-demands-key-players-market-demand-technology [Accessed September 2020].
The Complete History of Paintball [online]. Available at: https://www.paintballaward.com/history-paintball/ [Accessed September 2020].
Numbers of Participants in Paintball in the United States from 2006 to 2017 (in millions) * [online]. Available at: https://www.statista.com/statistics/191920/participants-in-paintball-in-the-us-since-2006/ [Accessed September 2020].
Paintball Fields in the US Market Size 2005-2025 [online]. Available at: https://www.ibisworld.com/industry-statistics/market-size/paintball-fields-united-states/ [Accessed September 2020].
Hill, C., Schilling, M. and Jones, G., Strategic Management. 12th ed. Cengage Learning.
Gary Dessler., Human Resource Management. 15th ed. Pearson.
ERP: Justifying the Cost [online]. Available at: http://cdn2.hubspot.net/hub/240423/file-55474983-pdf/ERPJustifyingCost.part.pdf [Accessed November 2020].
Association for Talent Development (ATD) Releases 2016 State of the industry Report [online]. Available at: https://www.td.org/insights/atd-releases-2016-state-of-the-industry-report [Accessed November 2020].
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