無

中文部份：
1.陳定國著「現代行銷學」上、下册，華泰書局，民國六十五年九月初版。
2.黃俊英著「行銷研究」，地球出版社，民國六十四年十月初版。
3.林清山著「心理與教育統計學」，東華書局，民國六十四年出版。
4.王志剛著「台灣區農業機械供給與需求研究」，金屬工業研究所，民國六十三年四月出版。
5.王志剛著「台灣區機車工業基本結構之研究」，金屬工業研究所，民國六十年四月。
6.劉元龍著，企業採購決策之研究，國立政治大學企業管理研究所碩士論文，六十五年六月出版。
7.柯良榮著，裝配廠商選購零組件行為之研究——機車裝配業之實例，國立政治大學企業管理研究所碩士論文，民國六十六年六月出版。
8.李道榮著，碱氯工業產品購買行為研究，國立政治大學企業管理研究所碩士論文，民國六十七年六月出版。
9.田慶嘉著，工業創新品行銷策略之研究——電子秤之例，中國文化學院企業管理研究所碩士論文，民國六十八年七月出版。

英文部份：
1. E. Raymond Corey, ,”Industrial Marketing”, Englewood Cliffs, New Jersey : Prentice-Hall, Inc.
2. Jean-Marie Choffray and Gary L. Lilien, ,”Assessing Response to Industrial Marketing Strategy”, Journal of Marketing, April, 1978.
3. Patrick J, Robinson, Charles W. Faris and Yoram Wind, ”Industrial Buying and Creative Marketing”, Boston : Allyn & Bacon, 1967.
Richard N, Cardozo , “Segmenting the Industrial Market” A.M.A. Proceedings 1969.
4. Frederick E. Webster, Jr. and Yoram Wind “A General Model for Understanding., Organizational Buying Behavior” Journal of Marketing, April, 1972.
5.Frederick E. Webster, Jr. and Yoram Wind “Organizational Buying Behavior, Engle wood Cliffs, N.J. 1972.
6. Jagdish N. Sheth, “A Model of Industrial Buyer Behavior”, Journal of Marketing, October, 1973. Choffray and Lillien, 同註2。
7. Robert E. Spekman & Louis W. Stern “Environmental Uncertainty and Buying Group Structure : An Empirical Investigation” Journal of Marketing (Spring 1979)
8. Yoram Wind, John F. Grashof & Joel D. Goldhar “Market-Based Guidelines for Design of Industrial Products” Journal of Marketing, July, 1978.
9. Eric Von Hippel “Successful Industrial Products from Customs Ideas “ Journal of Marketing (January 1978).
10. Murphy A. Sewall, “A Decision Calculus Model for Contract Bidding” Journal of Marketing (October, 1976).
11. Monroe M. Bird, Edward R. Clayton and Lourence J. Moore “Sales Negotiation Cost Planning for Corporate Level Sales “ Journal of Marketing (April 1973)
12. Philip D. White & Edward W. Cundiff “Assessing the Quality of Industrial Products” Journal of Marketing (January 1978)
13. William D. Perreault and Fredrick A, Russ “Physical Distribution Service in Industrial Purchase Decisions” Journal of Marketing (April 1976)
14. F.E. Webster, Jr. “The Role of the Industrial Distributor in Marketing Strategy” Journal of
Marketing (October, 1976)
William G. Browne & E.D. (Pat Reiten “Auditing Distribution Channels “ Journal of Marketing
(July 1978)
15. Fred R. Messner. “System Approach to Industrial Marketing Communications” Journal of Marketing (October, 1964)
16. Theodore Levitt “Communications and Industrial Selling” Journal of Marketing (April, 1967) John A. Martilla ” Word-of-mouth” Communication, in the Industrial Adoption Process” Journal of Marketing Research (May 1971).
17. Orville C. Walker, Jr., Gilbert A. Churchill, Jr. and Neil M. Ford ”Organizational Determinants of the Industrial Salesman’s Role Conflict and Ambiguity” Journal of Marketing (January 1975). William E. Cox, Jr. ”Industrial Marketing Research John Wiley & Sons, New York, 1979.
18. Tull, Donald S., and Del I. Hawkins. Marketing Research : Meaning, Measurement, and Method. New York : Macmillan Publishing Co., Inc., 1966.
19. J. C. Stanley and K.D. Hopkins (1972) Educational and Psychological Measurement and Evaluation. Englewood Cliffs, N.J.: Prentice-Hall. Sheth, 同註9。