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研究生: 卞潤蕓
Runyun Bian
論文名稱: 短途共享汽車公司之商業計畫
Business plan for an online taxi booking company
指導教授: 尚孝純
Shang, Shari
口試委員: 陳明德
Chen, Ming-Te
簡士鎰
Chien, Shih-Yi
學位類別: 碩士
Master
系所名稱: 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年: 2019
畢業學年度: 107
語文別: 英文
論文頁數: 47
中文關鍵詞: 線上叫車資訊系統管理平台資訊匹配與分發
外文關鍵詞: Online taxi booking, Information matching and distribution
DOI URL: http://doi.org/10.6814/NCCU201900288
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  • This is the business plan proposed by Schutoo Trip Co., Ltd., founded in Hangzhou, P.R.C. The aim of this business plan is to narrate in detail about how to use the existing technology resources by two co-founders together with the initial team members to build up a business model to solve the supply and demand gap of the taxi booking industry in the niche market.
    Due to the rapid development of China’s economy and the quick commercialization of scientific and technological achievements, the concept of “online platform” has been widely accepted by the average consumers. As a platform using a B2B2B business model, Schutoo will target SMEs in new smart industrial parks or clusters as its customer, as well as taxi companies in first and second-tier cities in China. The ultimate beneficiaries of Schutoo’s products will be passengers and drivers, it will provide passengers with the most convenient way to get to the airport and also provide drivers with a steady income.
    Schutoo believes that corporate social responsibility is very important. The founding team hopes to let these product advocate concepts of “sharing”, “planning”, and “environment-friendly” to everyone who uses it. Thus, driving more and more people to change their unhealthy lifestyles.

    1. General Company Description 1
    1.1. Company Overview 1
    1.2. Mission Statement 2
    1.3. Business Philosophy 3
    1.4. Company Ownership 4
    1.5. Location 4
    1.6. Team Structure 5
    2. Product and Service Description 7
    2.1. Technical Specifications 7
    2.2. Competitive Advantages 7
    2.3. Proprietary Features 8
    3. Industry Background 10
    3.1. Brief Summary of the Economy in China 10
    3.2. Sharing Economy in China 11
    3.3. Global Car Booking Industry Analysis 13
    3.4. China Online Car Booking Industry Analysis 16
    3.5. China Taxi Traffic Analysis 19
    3.6. China Smart Town Analysis 20
    4. Strategy and Implementation 21
    4.1. Mega-trends Analysis 21
    4.2. Strategic Customer Analysis 21
    4.3. Competitor Analysis 24
    4.4. System Implementation Timeline 25
    5. Strategic Marketing 29
    5.1. Positioning Strategy 29
    5.2. Product Strategy 29
    5.3. Price Strategy 30
    5.4. Place Strategy 31
    5.5. Promotion Strategy 32
    6. Financial Projection 33
    6.1. Startup Capital 33
    6.2. Cost Budget 33
    6.3. Assets Income Statement 35
    7. Business Model 40
    7.1. Infrastructure 40
    7.2. Offering 41
    7.3. Finances 42
    8. SWOT Analysis 43
    8.1. Strengths 43
    8.2. Weaknesses 43
    8.3. Opportunities 43
    8.4. Threats 44
    9. Future Actions 45
    9.1. Main Business 45
    9.2. Risks 45
    Reference 46

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