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研究生： 吳育宏
Wu, Oscar
論文名稱： 中鋼集團的企業社會責任策略
China steel corporation group’s corporate social responsibility strategy
指導教授： 扈企平
Hu, Joseph
學位類別： 碩士
Master
系所名稱： 商學院 - 國際經營管理英語碩士學位學程(IMBA)
International MBA Program College of Commerce(IMBA)
論文出版年： 2011
畢業學年度： 99
語文別： 英文
論文頁數： 23
中文關鍵詞： 中鋼集團
外文關鍵詞： CSC group
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    • Corporate Social Responsibility (CSR) is an important issue that every company should pay more attention and resource on it. Especially for companies with large operation scale like CSC Group, whether CSR is a huge challenge or a great opportunity depends on its CSR strategy.

    A good CSR strategy is established on the basis of a transparent and complete information platform: CSR report. The most widely-applied CSR reporting framework in the world, developed by Global Reporting Initiative (GRI), guides a company to handle CSR issue by comprehensive viewpoints from economics, environment, supply chain, human rights to corporate governance and so on.

    CSC Group should implement an internationally-recognized reporting framework to make sure its internal and external stakeholders are clear about the company’s CSR strategy and plan. Dedicated team and resource can then be concentrated on CSR fulfillment.

    1. Introduction 1
    2. Evolution in Thinking and Practice of Corporate Social Responsibility 2
    2.1 Definition of CSR 2
    2.2 Best CSR Practice of Global Enterprises 5
    2.3 Global Trend of CSR Information Reporting 6
    2.4 CSR-Related Assurance in the World 9
    2.5 Development of CSR Fulfillment and Reporting in Taiwan 10
    2.6 CSR Report Award in Taiwan 13
    3. CSC Group’s Effort in Corporate Social Responsibility 13
    3.1 Company Profile 13
    3.2 Policies and Efforts on Environmental Protection 14
    3.3 Charity Activities 17
    3.4 Local Environmental Activities 17
    3.5 Safety and Hygiene Management 17
    3.6 CSR Information Reporting 17
    4. How Can CSC Group Improve Its Corporate Social Responsibility Effort 18
    4.1 CSR Committee 18
    4.2 Internationally-Recognized CSR Report 19
    4.3 Third-Party Verification 20
    5. Policy Recommendations and Conclusions 21
    6. References 23

    6. References
    AccountAbility (2008). Introduction to the Revised AA1000 Assurance Standard and the AA1000 AccountAbility Principles Stardard 2008. London, UK.

    Brdulak, A. (2006). CSR as a Way of Competition Between Corporations. Anna Brdulak, IQS and QUANT Group, Market Research Agency.

    Carroll, A.B. (1991) . The Pyramid of Corporate Social Responsibility-Toward the Moral Management of Organizational Stakeholders. Business Horizons.

    China Steel Corporation. (2010). 2009 Annual Report of China Steel Corporation.

    Ernst & Young. (2010). Action amid uncertainty: the business response to climate change.

    Esty, D.C. and Winston, A.S. (2007), Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, Yale Universtiy Press

    European Commission (2001). Communications on Promoting a European Framework for Corporate Social Responsibility.

    Global Reporting Initiative (GRI). (2006). Sustainability Reporting Guidelines on Economic, Environmental, and Social Performance. Version 3.0.

    I-Chun Lin. (2008). Corporate Social Responsibility Handbook.

    Lindgreen, A., Swaen, V., & Maon, F. (2009). Introduction - Corporate Social Responsibility Implementation. Journal of Business Ethics.

    Peter, A.H., & Jenna, D.O. (2008). Understanding and Developing Strategic Corporate Social Responsibility. Organizational Dynamics.

    Porter, Michael E. and Kramer, Mark R. (2006). Strategy and Society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, December 2006.

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