零售服務業的連鎖經營，其基本原因是追求規模經濟的利益。一般來說，加盟的型態較直營有潛在利益，因為資金負擔較輕，且擴張速度較快。國內的加盟體系以批發整合的自願加盟體系不多，而以特許加盟為多；特許加盟的授權者，對加盟者的管理與控制方式通常兼具了「產品--商標特許權」和「企業經營模式特許權」的特性，各體系有不同程度的控制水準。管理與控制在連鎖加盟經營非常重要，因為一致的營運是連鎖體系成功的基礎，特許加盟體系中控制問題影響成敗甚大。

本研究是從通路管理的觀點來探討授權者對加盟者的控制。首先從文獻的歸納介定特許加盟的意義和本質，以及回顧通路管理中，影響通路領導者對通路成員控制水準的「權力/衝突」理論；再加上對加盟總部的訪談結果，建立一個影響特許加盟系控制水準的架構。接下來選擇電腦連鎖體系二家加盟體系，介紹其管理方式，並對加盟店做普查式的問卷調查，以深入了解各變數如何影響控制水準，再分析行業特性對控制方式及水準所造成的影響。

研究結果：

1.在資訊電腦業的加盟體系控制水準偏低，衝突較高的項目為與利潤有關者，加盟者專業知識使抗衡權大，加盟店對加盟總部的溝通滿意度偏低，且溝通情形不夠理想。

2. 控制水準的影響因素是加盟者對加盟總部的資法依賴、知名商標的建立以及加盟店的附加價值。

3. 潛在衝突強度的影響因素是加盟總部的角色績效、加盟者抗衡權、對溝通的滿意度以及溝通管道。

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戴鴻志(民78) ，「個人電腦產道路權力關係之研究」，淡江大學管理科學研究所碩士論文
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