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| 研究生： |
陳怡安 Chen, Annie |
|---|---|
| 論文名稱： |
發行美國雜誌國際中文版創業計畫 Business plan for publishing international Chinese edition of US magazine in Taiwan |
| 指導教授： |
何小台
Ho, Chester |
| 學位類別： |
碩士
Master |
| 系所名稱： |
商學院 - 國際經營管理英語碩士學位學程(IMBA) International MBA Program College of Commerce(IMBA) |
| 論文出版年： | 2010 |
| 畢業學年度： | 98 |
| 語文別： | 英文 |
| 論文頁數： | 40 |
| 中文關鍵詞： | 雜誌 、創業計畫 |
| 相關次數： | 點閱：138 下載：0 |
| 分享至: |
| 查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報 |
發行美國雜誌國際中文版創業計畫
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 1
1.1 OBJECTIVES 3
1.2 MISSION 3
1.3 KEY TO SUCCESS 4
2 COMPANY SUMMARY 4
2.1 COMPANY OWNERSHIP 4
2.2 COMPANY LOCATIONS AND FACILITIES 5
3 PRODUCTS 5
4 MARKET ANALYSIS SUMMARY 6
4.1 TAIWAN MAGAZINE MARKET 6
4.2 COMPETITORS 9
4.3 LUCKY IN TAIWAN 20
5 STRATEGY AND IMPLEMENTATION SUMMARY 23
5.1 SWOT ANALYSIS 24
5.2 MARKETING STRATEGY 25
5.3 SALES STRATEGY 29
5.4 SALES FORECAST 29
6 MANAGEMENT SUMMARY 30
6.1 MANAGEMENT TEAM 30
7 FINANCIAL PLAN 32
7.1 IMPORTANT ASSUMPTIONS 32
7.2 PROJECTED PROFIT AND LOSS 32
7.3 PROJECTED CASH FLOW 33
7.4 PROJECTED BALANCE SHEET 34
8 CONCLUSION 35
WORKS CITED 37
Works Cited
Condé Nast Publications . Mission Statement of Lucky . 29 March 2010. 30 June 2010 <http://www.condenastmediakit.com/luc/>.
Condé Nast Publications. Vogue Media Kit. 15 December 2009. 30 June 2010 <http://www.condenastmediakit.com/vog/>.
Cosmopolitan magazine. Cosmopolitan Media Kit. 30 June 2010 <http://www.cosmomediakit.com/r5/home.asp>.
Elle magazine. "Elle Media Kit." Elle magazine. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>.
Government Information Office, Republic of China. "Magazine Publications." 2009 Publication Annual. Government Information Office, Republic of China, 2009.
Harper's Bazaar magazine. Mission Statement of Harper's Bazaar. 30 June 2010 <http://www.harpersbazaarmediakit.com/r5/showkiosk.asp?listing_id=413514&category_id=27874>.
Lucky. Editor in Chief - Lucky magazine. 30 June 2010 <http://www.luckymag.com/services/presscenter/bios/KimFranceBio>.
Lucky magazine. Lucky . 30 June 2010.
Magazine Business Association of Taipei. 30 June 2010 <http://www.magazine.org.tw/Magazine>.
Marie Claire magazine. Mission Satement of Marie Claire. 30 June 2010 <http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=1735646&category_id=19143>
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