本研究以社會網絡解釋社會創業與創新個案的資源動員過程。過往研究較多探討社會關係中的強連結與弱連結對於創業的影響。然而，較少研究專注在新創公司該如何號召參與者給予資源。故本研究以個案研究的方式專注在兩個方面。第一，以社會認知理論解釋參與者的動機，透過社群互動的機制增強參與者的參與動機，有效動員更多資源。第二，個案也藉由增加與參與者的互動頻率、情感強度、互惠行動等機制，轉換與參與者的社會關係將彼此之間的關係由弱連結轉為強連結，藉此動員更多資源。本研究以期達到幫助新創團隊在資源匱乏時期，成功動員資源。

This article explains resource mobilization happened in social entrepreneurship with social network theory in two ways. First, we explain motivation for participants by using social cognitive theory. By creating community interaction, it reinforces the motivation of the participants and successfully helps startups to gain more resource. Second, we can see from the case that the transit from weak ties to strong ties relationship is possible under three factors: frequency of interaction, level of emotional attachment and reciprocity. This also helps startups to gain more resource. This helps startups to successfully mobilize resource under harsh environment.

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